Social Growth Manager (AEO)

📌 Core Information

🔹 Job Title: Social Growth Manager (AEO)

🔹 Company: Telnyx

🔹 Location: Castle Rock, Colorado, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (with remote days)

🚀 Job Overview

Key aspects of this role include:

• Scaling Telnyx’s organic growth across multiple channels
• Creating compelling content tailored to each platform
• Leveraging AI-driven insights for content production
• Managing social media engagement and community growth
• Collaborating with cross-functional teams to align content with brand voice and campaigns

ASSUMPTION: This role requires a creative and strategic mindset, with a strong focus on data-driven decision making and continuous learning to stay ahead of platform trends and AI developments.

📋 Key Responsibilities

✅ Develop and execute multi-channel content strategies to drive organic growth on LinkedIn, X (formerly Twitter), Reddit, G2, Capterra, and PR outlets

✅ Create engaging written and visual content, maintaining a consistent brand voice and style

✅ Leverage AI tools and n8n automations to draft, repurpose, and schedule content for peak performance

✅ Manage social media channels, monitor engagement, and respond promptly to community interactions

✅ Encourage and manage user-generated content and reviews on G2 and Capterra

✅ Collaborate with Product Marketing Managers to align social calendars with campaign launches

✅ Monitor and analyze KPIs, report on performance, and optimize content strategies based on data insights

✅ Structure content for AI discovery with clear Q&A formats and schema-friendly snippets

✅ Coordinate with design, development, sales, and support teams to gather insights and maintain a consistent brand voice

✅ Stay up-to-date with platform changes, experiment with new formats/tools, and keep content strategy cutting-edge

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience)

Experience: 3-5+ years of experience in content marketing, social media management, or digital marketing, with a focus on B2B tech or SaaS

Required Skills:

• Excellent writing and storytelling skills, with the ability to craft compelling copy tailored to different platforms
• Proficient in basic graphic design tools (Figma, Canva) and maintaining visual consistency
• In-depth knowledge of major social networks and their features, including familiarity with algorithms, best posting practices, and analytics dashboards
• Comfort with AI-driven content tools and marketing automation, with a willingness to experiment with generative AI for drafting content ideas or social copy
• Hands-on experience with analytics tools such as Google Analytics 4 (GA4) and social media insights, with the ability to analyze metrics and derive actionable insights
• Solid understanding of SEO fundamentals and enthusiasm for Answer Engine Optimization (AEO)
• Strong organizational skills and the ability to manage an editorial/content calendar and multiple campaigns simultaneously
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and present ideas to leadership

Preferred Skills:

• Experience with simple video editing or creating short video clips for social media
• Familiarity with automation tools like n8n for streamlining workflows
• Certifications in digital marketing, content strategy, or social media (e.g., HubSpot Content Marketing, Hootsuite Social Marketing certification)

ASSUMPTION: Candidates should have a proven track record of growing online audiences or communities, with examples of successful campaigns or content pieces.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 USD per year

Benefits:

• Share Options
• 401(k) with 4% company match (eligible after 3 months)
• Healthcare & Dental: Company covers 50%
• Flexible Paid Time Off (Flex PTO)
• And More

Working Hours: Full-time, with standard working hours aligning with the Mountain Time Zone

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the B2B tech sector, with benefits packages typical for companies of Telnyx’s size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Telnyx operates in the Software Development industry, focusing on real-time conversational AI, global telephony, and dedicated AI infrastructure.

Company Size: Telnyx is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.

Founded: Telnyx was founded in 2009 and has since grown to become a leader in its field, with a strong focus on innovation and continuous learning.

Company Description:

• Telnyx is the full-stack platform for real-time conversational AI, designed for teams that want to build with power, flexibility, and speed.
• The company combines global telephony, dedicated AI infrastructure, and full customizability under one roof, enabling users to design and deploy AI-powered agents that feel like part of their team.
• Telnyx gives users everything they need to build real-time, intelligent voice experiences, from low-latency voice streaming to scalable, multi-language support.

Company Specialties:

• CPaaS
• Cloud Connectivity
• Inference
• Real-time Communications
• IoT
• Voice API
• Conversational AI
• eSIM
• Programmable Voice
• Voice AI
• SMS API
• 10DLC
• Storage
• Telephony Services
• Carrier-grade Voice Services
• Global Numbers
• VoIP

Company Website: http://www.telnyx.com/products

ASSUMPTION: Telnyx’s focus on real-time conversational AI and global telephony makes it an attractive employer for individuals interested in cutting-edge technology and innovative communication solutions.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years) and offers opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Social Growth Manager will report directly to the Marketing Manager and collaborate closely with Product Marketing Managers, designers, developers, sales, and support teams.

Work Arrangement: This position is hybrid, with in-office days on Mondays, Wednesdays, and Fridays, and remote workdays on Tuesdays and Thursdays. Occasional additional in-office days may be required for key meetings or events.

Growth Opportunities:

• As Telnyx continues to grow, there will be opportunities for the Social Growth Manager to take on more responsibilities and advance within the marketing department or the company.
• With a strong focus on AI-driven content and automation, this role offers the chance to stay at the forefront of marketing technology and develop expertise in AI-driven content strategies.
• The hybrid work arrangement allows for both in-person collaboration and remote work flexibility, fostering a dynamic and adaptable work environment.

ASSUMPTION: The Social Growth Manager role is well-suited to individuals who thrive in a fast-paced, innovative environment and are eager to grow both personally and professionally alongside the company.

🌍 Location & Work Environment

Office Type: Telnyx’s Castle Rock office offers a modern and collaborative workspace, designed to foster creativity and productivity.

Office Location(s): 600 Congress Ave, 14th Floor, Austin, Texas 78701, US; Waterways House, Grand Canal Quay, 6th Floor, Dublin, Dublin D02 PD39, IE; 1600 Wynkoop St, 5A-B, Denver, Colorado 80202, US; Keizersgracht 221, 1016 DV Amsterdam, Amsterdam, NL

Geographic Context:

• Castle Rock, Colorado, is a suburb of Denver, offering a mix of urban and rural living with easy access to outdoor recreation and cultural attractions.
• The Castle Rock office is conveniently located near major highways, providing easy commuting options for employees.
• The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility, catering to a variety of work preferences and lifestyles.

Work Schedule: Standard working hours align with the Mountain Time Zone, with a flexible PTO policy allowing employees to balance work and personal responsibilities.

ASSUMPTION: The Castle Rock office and hybrid work arrangement provide an ideal environment for individuals seeking a balance between collaboration, flexibility, and work-life integration.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral and skills-based interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership to discuss the role’s fit within the company’s long-term vision
• Background check and reference check before extending an offer

Key Assessment Areas:

• Content creation and storytelling skills
• Social media savvy and platform knowledge
• AI-driven content strategies and automation experience
• Analytical skills and data-driven decision-making abilities
• Collaboration and communication skills
• Cultural fit and alignment with Telnyx’s values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of successful content marketing campaigns or social media growth initiatives
• Demonstrate your understanding of AI-driven content strategies and automation tools
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Social Growth Manager, AEO, Content Marketing, Social Media Management, Digital Marketing, AI-Driven Content, Marketing Automation, Analytics, SEO, AEO, B2B Tech, SaaS, Hybrid Work, Castle Rock, Colorado

ASSUMPTION: Telnyx’s hiring process is designed to assess candidates’ skills, cultural fit, and long-term potential, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Design & Content: Figma, Canva, Adobe Creative Suite (Photoshop/Illustrator)
• Social & Scheduling: Hootsuite, Buffer or Sprout Social, native platform scheduling tools (such as LinkedIn Scheduler)
• Automation: n8n, Zapier, or similar tools for connecting apps and automating routine tasks
• Analytics: Google Analytics 4, social media analytics dashboards, Google Data Studio or similar BI tools
• AI Tools: ChatGPT, Claude, Abyssale, or other AI-based content generation and analysis tools

ASSUMPTION: Telnyx provides its employees with access to industry-standard tools and technologies to ensure they have the resources they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Telnyx fosters a culture of continuous learning and innovation, encouraging employees to stay at the forefront of emerging technologies and trends.
• Collaboration: Telnyx values open communication and collaboration, with a strong emphasis on cross-functional teamwork and knowledge sharing.
• Customer-centricity: Telnyx prioritizes understanding and meeting the needs of its customers, with a focus on delivering exceptional customer experiences.

Work Style:

• Dynamic: Telnyx’s fast-paced and ever-evolving industry requires employees to be adaptable and responsive to change.
• Creative: Telnyx values innovative thinking and encourages employees to approach challenges with a creative mindset.
• Data-driven: Telnyx emphasizes data-driven decision making and encourages employees to use data insights to inform their strategies and approaches.

Self-Assessment Questions:

• How do you stay up-to-date with emerging technologies and trends in the AI and social media marketing space?
• Can you provide an example of a time when you used data insights to inform a content strategy or campaign?
• How do you approach collaboration and knowledge sharing with cross-functional teams?

ASSUMPTION: Telnyx’s values and work style are well-suited to individuals who are passionate about innovation, collaboration, and customer-centricity, and who thrive in a dynamic and creative environment.

⚠️ Potential Challenges

• Managing multiple social media channels and content calendars simultaneously may require strong organizational skills and time management
• Keeping up with platform changes, trends, and algorithm updates may necessitate continuous learning and adaptation
• Balancing organic growth strategies with paid promotions may require strategic decision-making and resource allocation
• The hybrid work arrangement may present challenges in maintaining work-life balance and managing remote workdays effectively

ASSUMPTION: The Social Growth Manager role presents unique challenges that require strong organizational skills, adaptability, and strategic thinking to succeed.

📈 Similar Roles Comparison

• Compared to other Social Media Manager roles, this position places a stronger emphasis on AI-driven content strategies and automation, requiring a higher level of technical proficiency
• In the B2B tech industry, this role may involve more complex content creation and targeting requirements than in consumer-facing industries
• Career progression in this role may differ from more traditional marketing paths, with opportunities for specialization in AI-driven content and automation

ASSUMPTION: The Social Growth Manager role at Telnyx offers unique opportunities for growth and specialization in AI-driven content strategies, setting it apart from similar roles in the industry.

📝 Sample Projects

• Developing and executing a multi-channel content strategy to drive organic growth for a new product launch
• Creating a series of engaging video tutorials to educate users on a complex software feature
• Designing and implementing an AI-driven content production workflow to streamline the content creation process

ASSUMPTION: The Social Growth Manager role at Telnyx offers a wide range of project opportunities, from creative content development to technical AI-driven content strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the Social Growth Manager role fit into the company’s long-term vision for marketing and growth?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Telnyx support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of the Social Growth Manager role, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your work, showcasing your content creation and social media management skills
• Research Telnyx’s company culture and values, and prepare questions to ask during the interview process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.