📌 Core Information
🔹 Job Title: Social Media Analyst
🔹 Company: Despegar
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing digital and offline media campaigns for Hispanic markets, with a focus on Mexico
- Optimizing campaigns based on established KPIs and managing relationships with agencies and partners
- Collaborating with cross-functional teams to increase operational efficiency and content impact
- Fostering best practices and knowledge sharing within the team and across countries
ASSUMPTION: This role requires a strong understanding of digital media platforms and a proactive approach to problem-solving and innovation.
📋 Key Responsibilities
✅ Plan and execute digital and offline media campaigns for Hispanic markets, focusing on Mexico
✅ Implement, optimize, and monitor campaigns according to established KPIs
✅ Manage budget and relationships with providers and agencies
✅ Coordinate administrative back-office tasks and support reporting and presentation needs
✅ Foster best practices and knowledge sharing within the team and across countries
ASSUMPTION: This role may require occasional overtime during campaign launch periods or special projects.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Marketing, or Public Relations
Experience: At least one year of experience in marketing or media agencies, preferably with regional account management experience
Required Skills:
- Proficient in Microsoft Office Suite (Excel, PowerPoint)
- Basic knowledge of digital platforms (Google Ads, Meta, TikTok)
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Fluency in Spanish and English
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with data analysis and visualization tools
ASSUMPTION: Candidates with relevant internship experience may also be considered.
💰 Compensation & Benefits
Salary Range: ARS 80,000 - 120,000 per month (industry standard for entry-level marketing roles in Buenos Aires)
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Employee discounts on travel services
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Despegar is a leading travel technology company, operating in the global $2 trillion travel market with a focus on the $150 billion Latin American market
Company Size: Despegar has 1,001-5,000 employees, offering a large and diverse work environment with ample opportunities for growth and learning
Founded: Despegar was founded in 1999 and has since grown to become a market leader in the travel industry
Company Description:
- Despegar is committed to technological development and creating enriching travel experiences
- The company offers a comprehensive catalog of travel services, including flights, accommodations, car rentals, and destination services
- Despegar operates in 19 countries and consolidates 9 brands, with a strong focus on social responsibility and talent development
Company Specialties:
- Travel technology
- E-commerce
- Machine learning and artificial intelligence
- Data science
Company Website: www.despegar.com
ASSUMPTION: Despegar's commitment to innovation and continuous learning makes it an attractive employer for candidates seeking growth and professional development opportunities.
📊 Role Analysis
Career Level: This role is an entry-level position, offering an excellent starting point for a career in marketing or media planning
Reporting Structure: The Social Media Analyst will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product, and operations
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed
Growth Opportunities:
- Progression to a Senior Analyst or Specialist role within the marketing department
- Expansion into other areas of the business, such as sales, product, or operations
- International assignments or relocation opportunities within Despegar's global network
ASSUMPTION: Despegar's large employee base and diverse operations provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Despegar's Buenos Aires office is a modern, collaborative workspace with an open floor plan
Office Location(s): Av. Paseo Colón 815, C1063 CABA, Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its rich cultural heritage, vibrant nightlife, and diverse food scene
- Buenos Aires offers numerous opportunities for professional growth and personal development
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break
ASSUMPTION: The work environment at Despegar's Buenos Aires office is dynamic and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Problem-solving skills
- Analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with Despegar's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of previous marketing or media planning projects and their outcomes
- Research Despegar's company culture and be ready to discuss how your values align with the company's mission
ATS Keywords: Digital Media Planning, Campaign Optimization, Budget Management, Reporting, Microsoft Office, Analytical Skills, Interpersonal Skills, Flexibility, Teamwork, Communication, Synthesis, Google Ads, Meta, TikTok, Marketing, Advertising
ASSUMPTION: Despegar's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving and innovation.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Digital media platforms (Google Ads, Meta, TikTok)
- Marketing automation tools (if applicable)
- Data analysis and visualization tools (if applicable)
ASSUMPTION: The required tools and technologies for this role may evolve as Despegar continues to innovate and adopt new technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong data-driven approach to problem-solving?
ASSUMPTION: Despegar's company culture is characterized by innovation, collaboration, and a strong focus on customer satisfaction.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Adapting to changing market conditions and campaign priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with remote team members and international partners
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses on regional campaign management for Hispanic markets
- Industry-specific context: The Latin American travel market is diverse and dynamic, requiring a strong understanding of local cultures and consumer behaviors
- Career path comparison: This role offers a clear path to progression within the marketing department or expansion into other areas of the business
ASSUMPTION: This role is unique in its focus on regional campaign management for the Hispanic market, offering a distinct set of challenges and opportunities for growth.
📝 Sample Projects
- Developing and executing a regional marketing campaign for a new travel product or service
- Analyzing campaign performance data to optimize results and maximize ROI
- Collaborating with cross-functional teams to create and implement a comprehensive marketing strategy for a major event or promotion
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Social Media Analyst role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as sales and product?
- What opportunities are there for professional development and growth within the marketing department or the company as a whole?
- How does Despegar support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, collaborations, growth opportunities, work-life balance, and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Despegar careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of previous marketing or media planning projects and their outcomes
- Research Despegar's company culture and be ready to discuss how your values align with the company's mission
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
