Social Media Associate

📌 Core Information

🔹 Job Title: Social Media Associate

🔹 Company: HyperionDev

🔹 Location: Johannesburg (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with hybrid option)

🚀 Job Overview

Key aspects of this role include:

• Leading social media initiatives to enhance engagement and expand brand presence
• Collaborating cross-functionally to align social media campaigns with business goals
• Creating and managing content, as well as paid advertising campaigns across various platforms
• Monitoring and analyzing campaign performance to inform strategy revisions
• Upholding brand integrity and ensuring compliance with social media platform guidelines

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on strategic planning and execution.

📋 Key Responsibilities

✅ Develop, curate, and manage all published content (images, video, written) across various social media platforms

✅ Maintain a consistent voice and brand tone adapted to each specific social media channel

✅ Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic

✅ Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales

✅ Measure the success of every social media campaign and translate qualitative data into recommendations and plans for revising the social media campaigns

✅ Design, create, and manage promotions and social ad campaigns, integrating with the company’s overall marketing campaign plan and channels

✅ Ensure all social media posts, replies, and actions are compliant with the social media platform’s guidelines and policies

✅ Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages

ASSUMPTION: This role may require occasional weekend or evening work to manage real-time social media engagement and campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field

Experience: 3-5 years of experience in social media marketing, with a proven track record in designing and executing successful paid advertising campaigns

Required Skills:

• Proficient in social media analytics tools and platforms
• Strong understanding of social media algorithms, trends, and best practices
• Excellent communication and collaboration skills
• Proven ability to work effectively cross-functionally and influence stakeholders

Preferred Skills:

• A Post Grad degree in Digital Marketing, Communications, Media Studies, or a closely related field
• Certifications from reputable organizations in social media strategy and digital marketing
• Skills in graphic design, video editing, and content management systems

ASSUMPTION: Candidates with experience in the tech or education sectors may have an advantage in understanding the company's mission and target audience.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between R350,000 - R500,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for similar roles in South Africa.

Benefits:

• Hybrid work: Flexibility on schedule, with remote working options available
• Learn new tech skills: Opportunity to enroll part-time in HyperionDev's Coding Bootcamps
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most

Working Hours: Full-time, with a standard workweek of 40 hours. Occasional weekend or evening work may be required.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: HyperionDev operates in the tech education sector, focusing on accelerated tech education and coding bootcamps. They work with top universities and government bodies to provide structured technical courses and bootcamps that accelerate people into fulfilling tech careers.

Company Size: HyperionDev is a scale-up tech business with a primarily bootstrapped and profitable background. They have raised the largest crowdfunding round of funding for an edtech company in history, with nearly 2000 investors backing them.

Founded: HyperionDev was founded in 2012 and has since grown to become one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world.

Company Description:

• HyperionDev is dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review, powered by a workforce in Southern Africa
• The company has reached millions of learners a year from over 60 countries and has partnered with government bodies such as the UK's Department for Education to provide scholarships for students to study on their bootcamps
• HyperionDev is backed by nearly 2000 investors, including Meta (formerly Facebook), which recognized them as the most socially impactful startup operating in Africa

Company Specialties:

• Accelerated tech education
• Coding bootcamps
• Tech education with human mentorship and expert code review
• Partnerships with universities and government bodies

Company Website: hyperiondev.com

ASSUMPTION: HyperionDev's mission and values focus on making the world a more stable, safer, and fair place by providing accessible education in technology.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in social media marketing. It offers opportunities for growth and development within the company.

Reporting Structure: The Social Media Associate will report directly to the Marketing team and collaborate with various departments, including sales and product development.

Work Arrangement: This role offers a hybrid work arrangement, with remote working options available for candidates not in proximity to a HyperionDev campus.

Growth Opportunities:

• Progression to a Senior Social Media Manager role, overseeing a team of social media specialists
• Expanding into other marketing or communications roles within the company, such as Content Marketing Manager or PR Specialist
• Developing expertise in digital marketing strategy and becoming a thought leader in the tech education sector

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to make a significant impact on the company's brand and reputation.

🌍 Location & Work Environment

Office Type: HyperionDev has campuses in various locations, with a hybrid work arrangement that allows for remote work.

Office Location(s): Johannesburg, with remote work options available

Geographic Context:

• Johannesburg is the largest city in South Africa and the economic hub of the country
• The city offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
• Johannesburg has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Full-time, with a standard workweek of 40 hours. Occasional weekend or evening work may be required to manage real-time social media engagement and campaigns.

ASSUMPTION: The hybrid work arrangement and remote work options provide flexibility for employees, allowing them to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing team and relevant stakeholders
• Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

• Candidates' understanding of social media trends and best practices
• Candidates' ability to create and execute a comprehensive social media strategy
• Candidates' communication and collaboration skills, as well as their ability to work effectively cross-functionally
• Candidates' problem-solving skills and ability to think critically about social media data and insights

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your past social media campaigns and their outcomes
• Demonstrate your understanding of HyperionDev's mission and values, and explain how you align with them

ATS Keywords: Social Media Marketing, Content Creation, Community Engagement, Analytics, Advertising, Brand Integrity, Collaboration, Communication, Graphic Design, Video Editing, Digital Marketing, Social Media Strategy, Paid Advertising, Social Media Analytics, Trend Analysis, Stakeholder Influence

ASSUMPTION: The interview process will focus on assessing candidates' technical skills, as well as their cultural fit and alignment with HyperionDev's mission and values.

🛠️ Tools & Technologies

• Social media analytics tools and platforms, such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics
• Graphic design and video editing tools, such as Adobe Creative Suite (Photoshop, Premiere Pro) or Canva
• Content management systems and project management tools, such as Hootsuite, Buffer, or Asana

ASSUMPTION: Candidates should be proficient in using social media analytics tools and platforms, as well as graphic design and video editing tools. Familiarity with content management systems and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• People-forward: HyperionDev is a people-forward company that prioritizes the potential in people and challenges them to do their best work
• Growth and learning: The company embraces a culture of growth and learning to deliver on its vision and is relentless in its quest for improvement
• Purpose-driven: HyperionDev is obsessed with the potential in people and challenges them to do their best work, with a relentless quest for improvement

Work Style:

• Collaborative: HyperionDev values collaboration and cross-functional teamwork to achieve its goals
• Adaptable: The company is open to new ideas and encourages employees to think critically and innovate
• Data-driven: HyperionDev uses data and analytics to inform its decision-making and strategy

Self-Assessment Questions:

• Do you align with HyperionDev's mission and values, and how do you demonstrate this in your work?
• How do you stay up-to-date with the latest social media trends and best practices, and how do you incorporate this knowledge into your work?
• Can you provide an example of a time when you had to adapt to a new situation or tool, and how did you approach it?

ASSUMPTION: Candidates should be able to demonstrate their alignment with HyperionDev's mission and values, as well as their ability to work collaboratively and adapt to new situations.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the fast-paced nature of social media trends and algorithms, which may require continuous learning and adaptation
• Balancing the need for creativity and innovation with the need for data-driven decision-making and analytics
• Occasional weekend or evening work to manage real-time social media engagement and campaigns

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and a data-driven approach to social media management.

📈 Similar Roles Comparison

• Social Media Manager: This role is similar to a Social Media Manager role, but with a greater emphasis on strategy and analytics, as well as a broader range of responsibilities
• Digital Marketing Specialist: This role requires a strong understanding of digital marketing trends and best practices, as well as experience in paid advertising campaigns
• Community Manager: This role places a greater emphasis on community engagement and customer service, with a focus on building and maintaining online communities

ASSUMPTION: This role offers a unique blend of strategy, creativity, and analytics, with a focus on driving brand awareness, engagement, and traffic across various social media platforms.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a new product launch, including content creation, paid advertising campaigns, and community engagement
• Analyzing social media data and insights to inform strategy revisions and improve campaign performance
• Creating and managing a social media crisis communication plan, including protocols for responding to negative comments and reviews

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and crisis communication.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into it?
• How does the Marketing team collaborate with other departments, such as Sales and Product Development, to align social media campaigns with business goals?
• What are the biggest challenges facing the company's social media presence, and how can this role help address them?
• How does the company support the professional development and growth of its employees, particularly in the Marketing department?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: These questions will help candidates better understand the role, the company's social media strategy, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the HyperionDev Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past social media campaigns and their outcomes, as well as any relevant analytics and data
• Demonstrate your understanding of HyperionDev's mission and values, and explain how you align with them
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.