📌 Core Information
🔹 Job Title: Social Media Associate
🔹 Company: HyperionDev
🔹 Location: Cape Town (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (Remote options available)
🚀 Job Overview
Key aspects of this role include:
- Leading social media initiatives to enhance engagement and expand brand presence
- Strategic planning, content creation, and community engagement to shape HyperionDev's public narrative
- Collaborating with cross-functional teams to align social media campaigns with business goals
- Analyzing campaign success and reporting insights to inform strategy
ASSUMPTION: This role requires a balance of creativity, analytical thinking, and strong communication skills. The ideal candidate will have experience in social media marketing and a passion for staying up-to-date with industry trends.
📋 Key Responsibilities
✅ Develop, curate, and manage content (images, video, written) across various social media platforms
✅ Maintain a consistent brand voice and tone adapted to each specific social media channel
✅ Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic
✅ Monitor, listen, and respond to users while cultivating leads and sales
✅ Measure the success of social media campaigns and analyze data to inform strategy
✅ Design, create, and manage promotions and social ad campaigns
✅ Ensure compliance with social media platform guidelines and uphold the company's brand integrity
✅ Collaborate with other departments to develop social media timelines and coordinate messaging
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 3-5 years of experience in social media marketing
Required Skills:
- Proficient in social media analytics tools and platforms (e.g., Facebook Insights, Twitter Analytics, LinkedIn Analytics)
- Strong understanding of social media algorithms, trends, and best practices
- Excellent communication and collaboration skills
- Proven track record in designing and executing successful paid advertising campaigns
Preferred Skills:
- A Post Grad degree in Digital Marketing, Communications, Media Studies, or a closely related field
- Certifications from reputable organizations in social media strategy and digital marketing
- Skills in graphic design, video editing, and content management systems
ASSUMPTION: While a Bachelor's degree is the minimum requirement, candidates with relevant certifications or additional education may have an advantage.
💰 Compensation & Benefits
Salary Range: R350,000 - R450,000 per annum (Based on industry standards for mid-level marketing roles in Cape Town)
Benefits:
- Hybrid work: Flexible schedule with remote working options
- Learn new tech skills: Opportunity to enroll part-time in HyperionDev's Coding Bootcamps
- Life-changing work: Solve real problems that make education and tech careers accessible
Working Hours: 40 hours per week, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Cape Town. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Education Technology (EdTech)
Company Size: Medium (100-500 employees)
Founded: 2012
Company Description:
- HyperionDev is one of the largest providers of accelerated tech education in EMEA
- Works with top universities to deliver structured technical courses and bootcamps
- Dedicated to closing the global tech skills gap and making education accessible
Company Specialties:
- Coding Bootcamps
- Tech Education
- EdTech
- Tech Skills Gap Solutions
Company Website: hyperiondev.com
ASSUMPTION: HyperionDev is a well-established EdTech company with a strong focus on accessibility and closing the global tech skills gap.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (Remote options available for candidates not in proximity of a HyperionDev Campus)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunity to learn new tech skills through HyperionDev's Coding Bootcamps
- Working with a diverse and talented team in a dynamic and innovative industry
ASSUMPTION: This role offers opportunities for career growth and professional development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Remote options available)
Office Location(s): Cape Town, South Africa
Geographic Context:
- Cape Town is the legislative capital of South Africa and a major tech hub in the region
- The city offers a high quality of life, with a mix of urban and natural environments
- Cape Town has a vibrant tech industry, with numerous startups and established tech companies
Work Schedule: 40 hours per week, with flexibility for hybrid work arrangements
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work remotely, which may appeal to candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Social media marketing experience and expertise
- Communication and collaboration skills
- Analytical thinking and data-driven decision-making
- Cultural fit and alignment with HyperionDev's values
Application Tips:
- Highlight relevant social media marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful social media campaigns you've managed or contributed to
- Research HyperionDev's mission, values, and company culture to demonstrate your fit
ATS Keywords: Social Media Marketing, Content Creation, Community Engagement, Analytics, Advertising, Brand Integrity, Collaboration, Communication, Graphic Design, Video Editing, Digital Marketing, Social Media Strategy, Paid Advertising, Social Media Analytics, Trend Analysis, Stakeholder Influence
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, cultural fit, and alignment with HyperionDev's mission and values.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)
- Social media analytics tools (Facebook Insights, Twitter Analytics, LinkedIn Analytics, etc.)
- Graphic design and video editing tools (Adobe Creative Suite, Canva, etc.)
- Content management systems (Hootsuite, Buffer, etc.)
ASSUMPTION: The ideal candidate will have experience with relevant social media platforms, analytics tools, and content management systems.
👔 Cultural Fit Considerations
Company Values:
- People-forward: Focused on the potential in people and challenging them to do their best work
- Relentless quest for improvement: Committed to growth and learning to deliver on the company's vision
- Obsessed with the potential in people: Dedicated to making education and tech careers accessible to those who need it most
Work Style:
- Collaborative: Works well with cross-functional teams to achieve common goals
- Adaptable: Able to pivot and adjust strategies based on data and feedback
- Creative: Able to generate innovative ideas and solutions
Self-Assessment Questions:
- Do you align with HyperionDev's mission to make education and tech careers accessible to those who need it most?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in a collaborative work setting and enjoy working with cross-functional teams?
ASSUMPTION: Cultural fit is crucial for success in this role, as the ideal candidate will align with HyperionDev's values and work style.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Keeping up with rapidly changing social media trends and algorithms
- Balancing creative and analytical tasks, requiring strong multitasking and prioritization skills
- Working with a remote team and managing virtual communication effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role focuses more on strategic planning and community engagement than other social media marketing positions
- HyperionDev's mission and values set it apart from other companies in the EdTech industry
- Career progression opportunities may vary depending on the company size and structure
ASSUMPTION: While this role shares similarities with other social media marketing positions, its focus on strategic planning and community engagement makes it unique.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new coding bootcamp
- Analyzing social media data to identify trends and inform content strategy
- Creating and managing a social media advertising budget to maximize ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as sales and product development?
- What opportunities are there for professional growth and development within the company?
- How does HyperionDev support work-life balance for its employees?
- What are the company's plans for expanding its social media presence and engagement in the coming years?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
- Prepare examples of successful social media campaigns you've managed or contributed to
- Research HyperionDev's mission, values, and company culture to demonstrate your fit
- Follow up with the HR team one week after your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
