📌 Core Information
🔹 Job Title: Social Media Associate
🔹 Company: HyperionDev
🔹 Location: Durban, KwaZulu-Natal, South Africa (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (Remote work available)
🚀 Job Overview
Key aspects of this role include:
- Leading social media initiatives to enhance engagement and expand brand presence
- Collaborating with cross-functional teams to align social media campaigns with business goals
- Creating and managing content, as well as paid advertising campaigns across various platforms
- Analyzing campaign performance and providing data-driven insights to inform strategy
- Upholding brand integrity and ensuring compliance with social media platform guidelines
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and analytical skills. The ideal candidate will have experience in social media marketing and a strong understanding of social media trends and algorithms.
📋 Key Responsibilities
✅ Develop, curate, and manage all published content (images, video, written) across various social media platforms
✅ Maintain a consistent voice and brand tone adapted to each specific social media channel
✅ Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic
✅ Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales
✅ Measure the success of every social media campaign and translate insights into recommendations for revising campaigns
✅ Design, create, and manage promotions and social ad campaigns, integrating with the company’s overall marketing campaign plan and channels
✅ Ensure all social media posts, replies, and actions are compliant with platform guidelines and uphold the company's brand integrity
✅ Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail. The ideal candidate will be able to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 3-5 years of experience in social media marketing
Required Skills:
- Proficient in social media analytics tools and platforms (e.g., Facebook Insights, Twitter Analytics, LinkedIn Analytics)
- Strong understanding of social media algorithms, trends, and best practices
- Excellent communication and collaboration skills
- Proven track record in designing and executing successful paid advertising campaigns
Preferred Skills:
- A Post Grad degree in Digital Marketing, Communications, Media Studies, or a closely related field
- Certifications from reputable organizations in social media strategy and digital marketing
- Skills in graphic design, video editing, and content management systems
ASSUMPTION: Candidates with additional qualifications or certifications may have an advantage in this competitive field.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between R250,000 - R350,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing roles in South Africa.
Benefits:
- Hybrid work: Flexible schedule with remote work options available
- Learn new tech skills: Employees can enroll part-time in HyperionDev's Coding Bootcamps
- Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM CAT)
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: HyperionDev is a leading provider of accelerated tech education, working with top universities to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers.
Company Size: HyperionDev is a scale-up tech business with a primarily bootstrapped, profitable background. This means the company is growing rapidly and offers ample opportunities for professional development and career advancement.
Founded: HyperionDev was founded in 2012 and has since grown to reach millions of learners a year from over 60 countries.
Company Description:
- HyperionDev is dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review
- The company works with government bodies to provide scholarships for students to study on their bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS)
- HyperionDev is backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history
Company Specialties:
- Accelerated tech education
- Coding bootcamps
- Tech skills development
- Government partnerships
- Investor-backed edtech company
Company Website: www.hyperiondev.com
ASSUMPTION: HyperionDev's mission and values make it an attractive place to work for individuals passionate about education and technology.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 3-5 years of experience in social media marketing.
Reporting Structure: The Social Media Associate will report directly to the Marketing team and collaborate with various departments to ensure consistency in messaging across marketing initiatives.
Work Arrangement: This is a hybrid role, offering flexibility on the schedule with remote work options available for candidates not in proximity of a HyperionDev campus.
Growth Opportunities:
- As HyperionDev continues to grow, there will be opportunities for the Social Media Associate to take on more responsibilities and advance their career within the marketing department
- The company offers employees the opportunity to learn new tech skills by enrolling part-time in their Coding Bootcamps
- Working at HyperionDev provides the chance to rub shoulders with world leaders in edtech, developer education, and developer assessments
ASSUMPTION: The Social Media Associate role offers ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: HyperionDev has campuses in various locations, with this role being based in Durban, KwaZulu-Natal, South Africa. The company offers hybrid work arrangements, allowing employees to work remotely for part of the week.
Office Location(s): Durban, KwaZulu-Natal, South Africa
Geographic Context:
- Durban is the largest city in KwaZulu-Natal, located on the east coast of South Africa
- The city offers a subtropical climate, with mild winters and warm, humid summers
- Durban is known for its beautiful beaches, vibrant culture, and diverse food scene
Work Schedule: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM CAT), with the option to work remotely for part of the week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing team
- Final interview with the company's leadership team
Key Assessment Areas:
- Social media marketing expertise
- Creativity and content creation skills
- Analytical and reporting abilities
- Collaboration and communication skills
- Alignment with HyperionDev's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your social media marketing experience and relevant skills
- Include specific examples of successful social media campaigns you've managed in the past
- Demonstrate your understanding of HyperionDev's mission and how your skills and experience align with the company's goals
ATS Keywords: Social Media Marketing, Content Creation, Community Engagement, Analytics, Advertising, Brand Integrity, Collaboration, Communication, Graphic Design, Video Editing, Digital Marketing, Social Media Strategy, Paid Advertising, Social Media Analytics, Trend Analysis, Stakeholder Influence
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, creativity, and cultural fit with the company.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)
- Social media analytics tools (Facebook Insights, Twitter Analytics, LinkedIn Analytics, etc.)
- Graphic design and video editing software (Adobe Creative Suite, Canva, etc.)
- Content management systems (WordPress, Hootsuite, Buffer, etc.)
ASSUMPTION: The ideal candidate will have experience with a variety of social media platforms, analytics tools, and content creation software.
👔 Cultural Fit Considerations
Company Values:
- People-forward: HyperionDev is obsessed with the potential in people and challenges them to do their best work
- Purpose-driven: The company's mission underlines everything they do, focusing on making education and tech careers accessible to those who need it most
- Growth-oriented: HyperionDev embraces a culture of growth and learning to deliver on their vision and relentlessly quests for improvement
Work Style:
- Collaborative: The ideal candidate will work effectively with cross-functional teams to align social media campaigns with business goals
- Adaptable: As a growing company, HyperionDev requires employees to be flexible and adaptable to change
- Data-driven: The ideal candidate will use data and insights to inform social media strategy and make data-driven decisions
Self-Assessment Questions:
- Do you align with HyperionDev's mission to make education and tech careers accessible to those who need it most?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you have experience using data and insights to inform social media strategy and make data-driven decisions?
ASSUMPTION: Candidates who share HyperionDev's values and are comfortable working in a collaborative, data-driven environment will thrive in this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and algorithms
- Managing multiple projects and deadlines effectively
- Ensuring brand consistency across various social media platforms and marketing initiatives
- Balancing creativity and data-driven decision-making
ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to manage multiple projects and deadlines effectively.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Associate: The Social Media Manager role may have more strategic responsibilities and oversee a team, while the Social Media Associate focuses on day-to-day content creation and community management
- Industry-specific context: HyperionDev's mission and values set it apart from other companies in the tech education space, offering a unique opportunity to make a meaningful impact on people's lives
- Career path comparison: The Social Media Associate role can serve as a stepping stone to more strategic or management roles within the marketing department
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing similar roles and companies.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new coding bootcamp, including content creation, paid advertising, and community engagement
- Analyzing the performance of social media campaigns and providing data-driven insights to inform future strategy
- Collaborating with the marketing team to create a social media calendar that aligns with new product releases, ad campaigns, or other brand messages
ASSUMPTION: The ideal candidate will have experience with a variety of social media projects and be able to provide specific examples of their work.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the marketing team collaborate with other departments to ensure consistency in messaging across various marketing initiatives?
- What opportunities are there for professional growth and development within the marketing department?
- How does HyperionDev support employees in learning new tech skills through their Coding Bootcamps?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: Candidates should use the interview process to assess the company culture and ensure it aligns with their personal values and workstyle preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HyperionDev Careers page
- Tailor your resume and cover letter to highlight your social media marketing experience and relevant skills
- Prepare examples of successful social media campaigns you've managed in the past
- Research HyperionDev's mission and values, and be prepared to discuss how your skills and experience align with the company's goals
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
