📌 Core Information
🔹 Job Title: Social Media Community Strategist - Apparel Brands
🔹 Company: Trafilea
🔹 Location: Remote (Uruguay)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative community engagement strategies to drive interactions, impressions, and revenue across social media channels.
- Leveraging social listening tools to understand audience needs and trends, and using this data to inform content ideation and strategy.
- Building and maintaining a vibrant, supportive, and confidence-driven community for Shapermint and Truekind brands.
- Proactively managing brand perception on Reddit through authentic dialogue and trust-building initiatives.
- Collaborating with cross-functional teams to ensure community management efforts align with broader brand and social media strategies.
ASSUMPTION: This role requires a high level of creativity, data-driven decision making, and strong communication skills to effectively engage with a diverse audience and drive meaningful results.
📋 Key Responsibilities
✅ Design and execute innovative community engagement strategies to drive interactions, impressions, and revenue across social media channels.
✅ Leverage social listening tools to stay ahead of trends, gauge brand sentiment, and deeply understand the needs and language of the target audience.
✅ Propose and lead community-building initiatives, including partnerships with influencers and strategic engagement with niche community accounts.
✅ Amplify brand visibility by actively engaging on relevant social content across the industry, establishing Shapermint and Truekind as reference brands.
✅ Continuously iterate on community management tactics based on real-time data and performance insights to meet growth and engagement KPIs.
✅ Guide content ideation with audience insights and trend analysis, helping shape social calendars that resonate with the community’s interests and mindset.
✅ Implement and optimize automation tools like ManyChat to scale comment-to-DM workflows that drive organic reach and direct sales.
✅ Monitor and refine automation performance by tracking clicks, engagement, and conversion rates to maximize results.
✅ Maintain a strategic Reddit presence to manage brand perception, address misinformation, and nurture trust through authentic dialogue.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis to ensure community management efforts drive meaningful results for the brand.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 5+ years of hands-on experience in social media strategy and community management for fast-paced apparel or retail brands.
Required Skills:
- Exceptional written English skills, with a native or near-native level, and the ability to craft engaging, brand-aligned copy across channels.
- Doer mindset with strong executional discipline—comfortable rolling up sleeves, managing details, and consistently delivering on time.
- Highly organized and efficient, with strong time management, stakeholder coordination, and the ability to prioritize high-impact initiatives.
- Creative and data-driven, combining fresh, innovative community ideas with insights from analytics, benchmarks, and trend research.
- Strong team player, proactive in communication, calm under pressure, and adaptable to shifting priorities in a dynamic environment.
Preferred Skills:
- Familiarity with the shapewear and intimates industry.
- Experience with Reddit community management.
- Proficiency in Spanish (both written and spoken).
ASSUMPTION: Candidates should have a proven track record in social media community management and a strong understanding of the apparel and retail industries.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $70,000 and $100,000 USD per year, based on industry standards for a similar role in Uruguay. This estimate may vary depending on the candidate's experience and skills.
Benefits:
- Health insurance and wellness benefits.
- Retirement savings plan with company matching.
- Flexible work arrangements, including remote work options.
- Professional development opportunities and training.
Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits may vary based on the company's policies and the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: Trafilea is a global e-commerce group building life-changing brands that transform the digital landscape. They focus on technology, retail, marketing, and data-driven strategies to create successful online businesses.
Company Size: Trafilea is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: Trafilea was founded in 2014 and has since grown to become a leader in the global e-commerce industry.
Company Description:
- Trafilea is a remote, data-driven team of ambitious doers, passionate marketers, and tech innovators.
- The company focuses on building life-changing e-commerce brands that transform the digital landscape.
- Trafilea's culture values innovation, collaboration, and a strong work ethic to achieve exceptional results.
Company Specialties:
- eCommerce
- Technology
- Retail
- Marketing
- Apparel
- Culture
- Data-driven strategies
Company Website: https://www.trafilea.com/
ASSUMPTION: Trafilea's focus on data-driven decision making and innovative marketing strategies makes it an attractive place for social media professionals looking to grow their careers in a dynamic and collaborative environment.
📊 Role Analysis
Career Level: This role is suitable for experienced social media professionals looking to take on a strategic and creative leadership position within a growing e-commerce company.
Reporting Structure: The Social Media Community Strategist will report directly to the Social Media Manager and collaborate closely with the Social Media Strategist, Content Team, and other cross-functional stakeholders.
Work Arrangement: This role offers a flexible work arrangement, with the option to work remotely full-time.
Growth Opportunities:
- As Trafilea continues to grow, there may be opportunities for the Social Media Community Strategist to take on additional responsibilities or advance to a leadership role within the marketing department.
- The company's focus on innovation and continuous improvement provides ample opportunities for professional development and skill-building.
ASSUMPTION: This role offers a unique opportunity for experienced social media professionals to make a significant impact on the growth and success of Trafilea's apparel brands while also advancing their own careers in a dynamic and supportive environment.
🌍 Location & Work Environment
Office Type: Remote work arrangement with the option to work from home or a co-working space, as needed.
Office Location(s): Montevideo, Uruguay (with the option to work remotely from anywhere in the country).
Geographic Context:
- Uruguay is located in South America, with a mild climate and a strong focus on technology and innovation.
- The country has a high quality of life and is known for its progressive social policies and stable political environment.
- Montevideo, the capital city, is a vibrant cultural hub with a rich history and a thriving arts scene.
Work Schedule: Standard full-time workweek with flexibility to work remotely and manage personal schedules as needed.
ASSUMPTION: The remote work arrangement and flexible work schedule offered by Trafilea provide a high degree of autonomy and work-life balance for employees, while also enabling them to collaborate effectively with team members across time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Trafilea careers page.
- Phone or video screening with the HR department to assess cultural fit and basic qualifications.
- In-depth phone or video interview with the Social Media Manager and/or Social Media Strategist to discuss the role, responsibilities, and qualifications.
- Final interview with the hiring manager or a panel of stakeholders to assess cultural fit, skills, and career goals.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Candidates' understanding of the apparel industry and social media trends.
- Candidates' ability to craft engaging and on-brand content for social media platforms.
- Candidates' experience with social listening tools and data-driven decision making.
- Candidates' ability to work collaboratively and effectively manage multiple projects and stakeholders.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your social media community management experience and the results you've achieved.
- Demonstrate your understanding of the apparel industry and the unique challenges and opportunities it presents for social media community management.
- Prepare thoughtful questions to ask during the interview process to show your interest in the role and the company.
ATS Keywords: Social Media Strategy, Community Management, Apparel Industry, Data-Driven Decision Making, Stakeholder Coordination, Content Creation, Engagement Strategies, Trend Analysis, Automation Tools, Reddit Community Management
ASSUMPTION: The interview process for this role will focus on assessing candidates' strategic thinking, creativity, and ability to work collaboratively in a dynamic and fast-paced environment.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Sprout Social, Hootsuite, Buffer)
- Social listening tools (e.g., Brand24, Mention, Hootsuite Insights)
- Automation tools (e.g., ManyChat, MobileMonkey, Chatfuel)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Reddit-specific tools (e.g., Pushshift, Reddit Insights, RedditMetrics)
ASSUMPTION: The tools and technologies required for this role are standard in the social media community management industry and can be learned and mastered by candidates with relevant experience and a strong aptitude for technology.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Trafilea values creativity, experimentation, and a constant pursuit of improvement.
- Collaboration: The company fosters a culture of open communication, teamwork, and mutual support.
- Data-driven: Trafilea makes decisions based on data and evidence, prioritizing results and continuous learning.
Work Style:
- Dynamic: Trafilea's work environment is fast-paced, with a strong focus on agility and adaptability.
- Remote-friendly: The company offers flexible work arrangements and supports remote work for many roles.
- Results-oriented: Trafilea prioritizes outcomes and impact, with a strong focus on achieving measurable results.
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments, and are you comfortable managing multiple projects and priorities?
- Are you comfortable working remotely and managing your time effectively without direct supervision?
- Do you have a strong understanding of the apparel industry and its unique challenges and opportunities for social media community management?
ASSUMPTION: Candidates who are comfortable working in a dynamic, remote-friendly, and results-oriented environment will be well-suited to Trafilea's company culture and work style.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring candidates to be proactive and self-motivated.
- The fast-paced nature of the role may require candidates to manage multiple projects and priorities effectively, with a strong focus on time management and organization.
- The apparel industry can be competitive and unpredictable, requiring candidates to stay up-to-date with trends and adapt their strategies accordingly.
- The role may require candidates to work non-standard hours to engage with audiences in different time zones and manage crises as they arise.
ASSUMPTION: Candidates who are proactive, organized, and adaptable will be well-equipped to overcome the challenges presented by this role and thrive in Trafilea's dynamic work environment.
📈 Similar Roles Comparison
- Social Media Manager: This role focuses more on day-to-day content creation and scheduling, while the Social Media Community Strategist role emphasizes community engagement, strategy, and data-driven decision making.
- Community Manager: This role may involve more direct customer interactions and customer service, while the Social Media Community Strategist role focuses on building and engaging online communities through strategic content and engagement.
- Social Media Specialist: This role may involve more tactical execution and content creation, while the Social Media Community Strategist role requires a strong strategic mindset and data-driven approach to community management.
ASSUMPTION: The Social Media Community Strategist role is unique in its focus on strategic community engagement, data-driven decision making, and brand reputation management, setting it apart from similar roles in the social media and community management fields.
📝 Sample Projects
- Developing and executing a Reddit engagement strategy to address brand concerns and rebuild trust through transparent, authentic dialogue.
- Launching a targeted influencer partnership campaign to amplify brand visibility and drive engagement among a specific niche community.
- Creating and implementing a social media automation workflow to scale comment-to-DM interactions and drive organic reach and direct sales.
ASSUMPTION: The projects associated with this role require a strong strategic mindset, creativity, and a deep understanding of the apparel industry and social media trends to drive meaningful results for the brand.
❓ Key Questions to Ask During Interview
- How does Trafilea support the professional development and growth of its social media team members?
- Can you describe the team structure and dynamics within the Social Media department, and how this role fits into the broader organization?
- How does Trafilea approach collaboration and communication in a remote work environment?
- Can you provide examples of successful community engagement campaigns that Trafilea has executed in the past, and what made them effective?
- How does Trafilea measure and track the success of its social media community management efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and the company, and provide valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Trafilea's careers page.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media community management experience and the results you've achieved.
- Prepare thoughtful questions to ask during the interview process to show your interest in the role and the company.
- If selected for an interview, be prepared to discuss your understanding of the apparel industry, social media trends, and your ability to work collaboratively in a dynamic and fast-paced environment.
- Follow up with the hiring manager or HR department within 24 hours after each interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
