📌 Core Information
🔹 Job Title: Social Media Consultant
🔹 Company: American Family Insurance
🔹 Location: Madison, WI (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (10 days/month in office)
🚀 Job Overview
Key aspects of this role include:
- Leading long-term brand and B2B marketing social media and campaign strategy
- Developing and executing comprehensive social media strategies
- Managing brand reputation and monitoring sentiment across online properties
- Collaborating with cross-functional teams to execute marketing strategies
- Analyzing trends, audience preferences, and competitive landscape to inform strategy
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in social media management and marketing campaign strategy.
📋 Key Responsibilities
✅ Develop and execute thoughtful, creative, and comprehensive social media strategies that align with brand and business objectives
✅ Create and manage social media content, copy, creative, and messaging to increase brand value and engagement
✅ Monitor and analyze social media metrics to assess campaign performance and make data-driven optimizations
✅ Collaborate with cross-functional teams to develop and execute integrated marketing campaigns
✅ Manage brand reputation and monitor sentiment across various online properties
✅ Conduct research on trends, audience preferences, and competitive landscape to inform strategy
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize brand impact and engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media management, marketing, or a related field
Required Skills:
- Proven experience in developing and executing social media strategies
- Strong command of social media platforms (Facebook, LinkedIn, X, Instagram, YouTube, and Google Business/Search)
- Excellent communication and writing skills
- Strong analytical skills and data-driven mindset
- Ability to work independently and collaboratively with cross-functional teams
Preferred Skills:
- Experience with marketing automation tools (e.g., Hootsuite, Sprout Social)
- Knowledge of SEO best practices
- Fluency in a second language
ASSUMPTION: Candidates with a strong background in social media management, marketing, or a related field, along with excellent communication and analytical skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $97,000 - $164,000 per year
Benefits:
- Medical, dental, and vision insurance
- Wellbeing benefits
- 401(k) contribution and pension plan
- Annual incentive and paid holidays
- Paid time off (23 days accrued annually for full-time employees)
- Student loan repayment program and paid family leave
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a social media consultant role with 5-10 years of experience. Benefits are comprehensive and designed to support employees' physical, emotional, and financial wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 51-200 employees
Founded: 1946
Company Description:
- American Family Insurance is a multi-line insurance company offering auto, home, life, business, health, and farm/ranch insurance
- They are committed to providing exceptional service and protecting their customers' dreams
- Their mission is to inspire and protect customers to dream fearlessly
Company Specialties:
- Auto insurance
- Home insurance
- Life insurance
- Business insurance
- Health insurance
- Farm/ranch insurance
Company Website: amfam.com
ASSUMPTION: American Family Insurance is a well-established company in the insurance industry, offering a range of insurance products and services to protect their customers' dreams.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports to the Manager, Brand Marketing
Work Arrangement: Hybrid (10 days/month in office)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to gain experience in a large, established insurance company
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Flex office/home
Office Location(s): Madison, WI; Boston, MA
Geographic Context:
- Madison, WI: Known for its vibrant arts scene, outdoor recreation, and strong job market
- Boston, MA: A historic city with a rich cultural scene, strong job market, and high cost of living
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-depth interview with hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Social media strategy and execution
- Communication and writing skills
- Analytical skills and data-driven mindset
- Collaboration and teamwork
Application Tips:
- Highlight relevant social media management and marketing experience
- Include examples of successful social media campaigns and their impact
- Demonstrate strong communication and analytical skills in your resume and cover letter
- Prepare questions about the company, team, and role to ask during the interview
ATS Keywords: Social media strategy, content development, brand reputation, marketing campaign, research, competitive analysis, data-driven, cross-functional teams
ASSUMPTION: The application process for this role is likely to be competitive, so applicants should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Social media platforms (Facebook, LinkedIn, X, Instagram, YouTube, Google Business/Search)
- Marketing automation tools (e.g., Hootsuite, Sprout Social)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Familiarity with industry-standard social media platforms and marketing automation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer-driven
- Innovation
- Respect
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Creative and strategic
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and best practices?
- Can you provide an example of a time when you used data to inform a marketing strategy or campaign?
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Applicants should assess their fit with the company's values and work style, and be prepared to provide examples of their skills and experiences that align with these factors during the interview process.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Collaborating effectively with cross-functional teams to execute integrated marketing campaigns
- Analyzing and interpreting data to make informed decisions and optimize campaign performance
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Social Media Manager: More focused on day-to-day content creation and scheduling, whereas this role is more strategic in nature
- Digital Marketing Specialist: May have broader responsibilities across digital channels, whereas this role is focused specifically on social media
- Marketing Manager: May have more oversight and responsibility for overall marketing strategy and team management, whereas this role is focused on social media strategy and execution
ASSUMPTION: Applicants should research and understand the differences between this role and similar roles in the industry to ensure they are applying for the right opportunity.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product or service
- Analyzing social media metrics to identify trends and optimize campaign performance
- Collaborating with cross-functional teams to create and execute an integrated marketing campaign
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and provide specific examples of their skills and accomplishments in their application materials and interviews.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the team structure and dynamic like, and how does this role collaborate with other departments?
- How does the company measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview process to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media management and marketing experience
- Prepare examples of successful social media campaigns and their impact
- Demonstrate strong communication and analytical skills in your application materials
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
