📌 Core Information
🔹 Job Title: Social Media Content Creator & Videographer
🔹 Company: Tip-Top Brain
🔹 Location: Astoria, New York
🔹 Job Type: Part-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: May 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging short-form videos and photos for various social media platforms
- Collaborating with the team to ensure content aligns with brand guidelines and campaign goals
- Planning, shooting, and editing videos and photos for programs, classes, and events
- Researching platform trends and pitching fresh ideas during weekly content meetings
- Monitoring comments, DMs, and responding to inquiries within 24 hours
ASSUMPTION: This role requires a creative and organized individual with a genuine passion for education and an instinct for trending formats. The ideal candidate will be comfortable working with children and have experience managing social channels and email marketing for a consumer brand.
📋 Key Responsibilities
✅ Produce a steady mix of Reels, Stories, single-image/video posts, and carousels, experimenting with new formats to maximize reach and engagement
✅ Capture and edit video/photo of all day-to-day programs, classes, camps, staff trainings, community outreach, and maintain a well-tagged, cloud-based asset library
✅ Color-grade footage, balance audio, add captions, and retouch photos so each post looks studio-quality on mobile
✅ Plan weekly content themes and publish via Meta Business Suite, Later, or similar scheduling tools
✅ Monitor basic performance metrics (views, likes, shares) and flag high-performing creatives
✅ Occasionally support live-streaming or webinar production for parent information
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure. The ideal candidate will be able to manage multiple projects on a tight posting calendar.
🎯 Required Qualifications
Education: Not specified
Experience: 2+ years managing social channels and email marketing for a consumer brand with measurable growth results
Required Skills:
- Excellent copywriting skills—concise, upbeat, and parent-focused
- Comfortable directing children on camera; prior work in camps, schools, or youth programs is a plus
- Proficient with TikTok & Reels native editors and desktop tools (Premiere Pro, Final Cut, CapCut)
- Working knowledge of Canva, Adobe Photoshop, or Adobe Illustrator
- Hands-on experience with Meta Business Suite, TikTok Dashboard
- Able to plan tasks in Asana, streamline conversations in Slack, and maintain structured content calendars in Airtable
- Strong eye for lighting, composition, audio, and motion typography
Preferred Skills:
- Familiarity with paid ad managers (Meta Ads, TikTok Ads) and audience retargeting
ASSUMPTION: This role requires a strong portfolio of creative work and a proven track record of growing social media reach and engagement.
💰 Compensation & Benefits
Salary Range: $35 – $50 per hour, commensurate with experience
Benefits:
- Professional cameras, mics, editing workstations, and licensed software provided
Working Hours: Part-time 20 hrs/week minimum, on-site in Astoria, including Saturdays
ASSUMPTION: This role offers a competitive salary and the opportunity to work in a dynamic and creative environment.
📌 Applicant Insights
🔍 Company Context
Industry: Tip-Top Brain operates in the education administration programs industry, focusing on academic enrichment and tutoring services for students of all ages.
Company Size: Tip-Top Brain is a small company with 2-10 employees, providing a close-knit and collaborative work environment.
Founded: Tip-Top Brain was founded in 2015, with a mission to provide quality education and unlock the fullest potential of every student.
Company Description:
- Tip-Top Brain offers several academic enrichment programs to accommodate the various needs of its students and families
- The company believes in creating a safe, supportive, and positive classroom environment with upbeat, intelligent, and compassionate instructors
- Tip-Top Brain is committed to helping students discover and unlock their fullest potential
Company Specialties:
- Tutoring (Math, Reading/Writing, Science, & Social Studies)
- Test prep (SAT/ACT, SHSAT/TACHS, State Tests)
- Summer programs (Academic Enrichment & STEM-intensive)
- Gifted & Talented (G&T) program
- Private and group tutoring
- Homework help
- Computer building and 3D design and printing
Company Website: tiptopbrain.com
ASSUMPTION: Tip-Top Brain is a growing company with a strong focus on education and student success. The company offers a variety of programs to meet the needs of its students and families.
📊 Role Analysis
Career Level: This role is suitable for an intermediate-level professional with 2-5 years of experience in social media management and content creation.
Reporting Structure: The Social Media Content Creator & Videographer will report directly to the company's management team.
Work Arrangement: This is an on-site, part-time position with a minimum of 20 hours per week, including Saturdays.
Growth Opportunities:
- As the company grows, there may be opportunities for the role to expand or take on additional responsibilities
- This role provides the opportunity to work closely with the management team and gain valuable experience in the education industry
ASSUMPTION: This role offers the opportunity to work in a dynamic and creative environment, with the potential for growth and development as the company expands.
🌍 Location & Work Environment
Office Type: Tip-Top Brain's office is located in Astoria, New York, providing a convenient and accessible work environment for employees.
Office Location(s): 21-71 Steinway Street, Astoria, New York 11105, US
Geographic Context:
- Astoria is a diverse and vibrant neighborhood in the borough of Queens, New York City
- The area offers a mix of residential and commercial spaces, with a variety of restaurants, shops, and cultural attractions
- Astoria is well-connected by public transportation, making it easy for employees to commute to and from work
Work Schedule: The work schedule for this role is part-time, with a minimum of 20 hours per week, including Saturdays. The specific hours and days of work may be flexible based on the needs of the company and the employee.
ASSUMPTION: The work environment at Tip-Top Brain is collaborative and supportive, with a focus on helping students succeed and providing high-quality educational services.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Complete a phone or video screening with the hiring manager
- Participate in an in-person or virtual interview with the management team
- Complete a skills assessment or project, if required
Key Assessment Areas:
- Creativity and innovation in content creation
- Technical proficiency in video and photo editing
- Strong communication and collaboration skills
- Ability to manage multiple projects and meet deadlines
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your creative work, showcasing your ability to create engaging and high-quality content
- Be prepared to discuss your experience with social media management and content creation, as well as your familiarity with the education industry
ATS Keywords: Social Media Management, Videography, Content Creation, Editing, Copywriting, Photography, Trend Research, Project Management, Collaboration, Audience Engagement, Performance Tracking, Live Streaming, Adobe Photoshop, Adobe Illustrator, Meta Business Suite, TikTok Dashboard
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, technical skills, and ability to work well within a team. The ideal candidate will have a strong portfolio of creative work and a proven track record of growing social media reach and engagement.
🛠️ Tools & Technologies
- TikTok & Reels native editors
- Desktop tools: Premiere Pro, Final Cut, CapCut
- Canva, Adobe Photoshop, or Adobe Illustrator
- Meta Business Suite, TikTok Dashboard
- Asana, Slack, Airtable
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be able to quickly learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality education for all students
- Collaboration and teamwork
- Creativity and innovation
Work Style:
- Creative and dynamic
- Collaborative and supportive
- Focused on student success and growth
Self-Assessment Questions:
- Do you have a genuine passion for education and a strong commitment to helping students succeed?
- Are you comfortable working with children and able to create engaging and age-appropriate content?
- Do you thrive in a creative and collaborative work environment, and are you able to manage multiple projects and meet deadlines?
ASSUMPTION: The ideal candidate for this role will be a creative and organized individual with a strong commitment to education and a passion for helping students succeed. They will be comfortable working with children and able to create engaging and age-appropriate content.
⚠️ Potential Challenges
- The role requires managing multiple projects on a tight posting calendar, which can be challenging at times
- The ideal candidate will be able to work well under pressure and manage their time effectively
- The role may require working on weekends or evenings, depending on the needs of the company and the events schedule
- The role may require traveling to different locations for events and programs
ASSUMPTION: The ideal candidate will be able to manage their time effectively and work well under pressure. They will also be flexible and able to adapt to the needs of the company and the events schedule.
📈 Similar Roles Comparison
- This role is similar to that of a Social Media Manager or Content Creator, but with a specific focus on the education industry and working with children
- Unlike other roles in the field, this position requires a strong commitment to education and a passion for helping students succeed
- This role offers the opportunity to work closely with the management team and gain valuable experience in the education industry
ASSUMPTION: This role is unique in its focus on the education industry and working with children. The ideal candidate will have a strong commitment to education and a passion for helping students succeed.
📝 Sample Projects
- Creating a social media campaign to promote an upcoming event or program
- Editing a video or photo series to highlight the benefits of a particular program or service
- Researching and implementing new trends and formats to maximize reach and engagement on social media platforms
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to create engaging and high-quality content that meets the needs of the company and its students.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to education and student success?
- How does this role fit into the company's overall marketing and communication strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexibility?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the company, its culture, and the role itself.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your creative work, showcasing your ability to create engaging and high-quality content
- Prepare for your interview by researching the company and its mission, and practicing your responses to common interview questions
- Follow up with the hiring manager within 24 hours after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
