📌 Core Information
🔹 Job Title: Social Media & Content Executive
🔹 Company: Laureate Australia
🔹 Location: Campus Surry Hills, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and amplifying the social media strategy for all global Torrens Education Services channels
- Creating monthly content calendars and managing briefs and deadlines
- Ideating and creating on-brand content for social media channels
- Increasing community engagement through collaboration with various teams and stakeholders
ASSUMPTION: This role requires a high level of creativity, organization, and analytical skills to effectively manage social media channels and drive engagement.
📋 Key Responsibilities
✅ Supporting and implementing the social media strategy following best practices for each channel
✅ Creating monthly content calendars in collaboration with various business units
✅ Facilitating the ideation and creation of on-brand content for social media channels
✅ Managing briefs and deadlines to ensure content is delivered in line with the monthly calendar
✅ Increasing community engagement through working closely with the community management team, Campus Directors, and Student Ambassadors
ASSUMPTION: This role requires strong editing skills, experience working with student ambassadors and video content creators, and proven experience as a marketing influencer.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 2 years' experience in social media content creation and management
Required Skills:
- Advanced understanding of social media best practices and algorithms
- Working experience with Emplifi and Loomly, and measurement platforms such as Bitly or Facebook Insights
- Excellent written communication skills, including strong editing and brief-writing
- Strong time management skills, fostering strong relationships with the rest of the marketing team and across all departments
Preferred Skills:
- Experience with project management tools such as Monday.com
- Knowledge of Facebook Ads Manager
ASSUMPTION: Candidates with a proven track record in social media management and a passion for creating engaging content are likely to excel in this role.
💰 Compensation & Benefits
Salary Range: AUD 72,000 - 77,000 per year (based on experience and alignment with job requirements)
Benefits:
- Study for free! Any related course with professional development is covered by the company
- Flexibility options. Be located in any of the company's campuses across Australia
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and the company's assessment of their fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Laureate Australia is part of a global network of higher education institutions, with a significant presence in Australia. This means applicants can expect a large, diverse, and dynamic work environment.
Founded: Laureate International Universities was founded in 2004, with Laureate Australia established in 2014. The company has since grown to serve over 40,000 students across 115+ countries.
Company Description:
- Laureate Australia is a Certified B Corporation, committed to using business as a force for good
- The company offers a wide range of higher education programs, focusing on increasing access to education for all
- Laureate Australia is known for its innovative approach to education, with a strong focus on student-centric learning
Company Specialties:
- Higher Education
- Student-Centric Learning
- Innovative Education Programs
Company Website: Torrens University Australia
ASSUMPTION: Laureate Australia's commitment to social responsibility and innovation makes it an attractive employer for candidates seeking a meaningful and impactful role in higher education.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: On-site, with flexibility options to work from any of the company's campuses across Australia
Growth Opportunities:
- Progression to a senior role within the marketing department
- Expansion into other areas of the business, such as student services or academic programs
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and communications within the higher education sector.
🌍 Location & Work Environment
Office Type: On-site, with flexibility options to work from other campuses
Office Location(s): Campus Surry Hills, Australia
Geographic Context:
- The campus is located in the heart of Sydney, offering easy access to public transportation and various amenities
- The campus is surrounded by vibrant neighborhoods, providing a dynamic and diverse work environment
- The campus is part of a larger network of Laureate Australia campuses, offering opportunities for collaboration and growth
Work Schedule: Full-time, with flexible hours and the opportunity to work from other campuses
ASSUMPTION: The on-site work environment at Laureate Australia's Campus Surry Hills offers a collaborative and engaging atmosphere, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the senior marketing manager
Key Assessment Areas:
- Candidates' understanding of social media best practices and algorithms
- Candidates' ability to create engaging and on-brand content
- Candidates' analytical skills and ability to interpret data
- Candidates' communication skills and ability to work collaboratively
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your previous social media content and campaigns
- Demonstrate your understanding of Laureate Australia's mission and values in your application
ATS Keywords: Social Media Management, Content Creation, Editing Skills, Project Management, Analytical Skills, Communication Skills, Time Management, Collaboration, Facebook Ads Manager, Emplifi, Loomly, Bitly, Facebook Insights
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, and demonstrate their understanding of Laureate Australia's mission and values.
🛠️ Tools & Technologies
- Emplifi
- Loomly
- Bitly
- Facebook Insights
- Monday.com (preferred, not required)
ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Bold
- Modern
- Agile
- Student-centric
- Innovative
Work Style:
- Collaborative
- Flexible
- Dynamic
- Innovative
Self-Assessment Questions:
- Do you align with Laureate Australia's values of being bold, modern, agile, student-centric, and innovative?
- Are you comfortable working in a dynamic and collaborative environment?
- Do you have a flexible and innovative work style that allows you to adapt to new challenges and opportunities?
ASSUMPTION: Candidates who align with Laureate Australia's values and work style are likely to be a good fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple social media channels and content calendars simultaneously
- Keeping up with the latest social media trends and best practices
- Collaborating effectively with various teams and stakeholders
- Working in a fast-paced and dynamic environment
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work collaboratively in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Marketing Specialist, but with a focus on higher education and a greater emphasis on community engagement
- Unlike other social media roles, this position requires a deep understanding of higher education and the unique needs of students
- Career progression in this role may lead to senior marketing roles within the higher education sector
ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other social media and content marketing positions.
📝 Sample Projects
- Creating a social media campaign to promote an upcoming open day or event
- Developing a series of engaging videos or graphics to showcase student success stories
- Analyzing social media metrics to inform content strategy and improve engagement
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role. The specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing department?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does Laureate Australia support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company. Candidates should feel free to ask additional questions based on their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your previous social media content and campaigns
- Demonstrate your understanding of Laureate Australia's mission and values in your application
- Follow up with the hiring manager, Sebastian Pabon, after one week if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
