📌 Core Information
🔹 Job Title: Social Media & Content Lead
🔹 Company: Ocean Bottle
🔹 Location: London, hybrid
🔹 Job Type: Full-time, permanent
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading social media strategy and content creation
- Managing community engagement and growth
- Collaborating with cross-functional teams
- Driving brand advocacy and awareness
- Analyzing performance and optimizing content
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong organizational skills to manage multiple projects and deadlines.
📋 Key Responsibilities
✅ Social Media Strategy & Content Creation: Develop and execute social media strategy, create and deliver high-quality content, including video-first content and short-form edits, ensuring platform-native execution and brand alignment.
✅ Community Management: Manage and nurture online community, respond to comments, DMs, and mentions, and build brand advocacy through community engagement strategies.
✅ Campaign Development: Work with the Head of Marketing to develop strategic campaigns, product launches, and storytelling series that drive awareness, loyalty, and community involvement.
✅ Performance Analysis: Use social media analytics tools to track performance, optimize content, and report monthly on KPIs including engagement, reach, growth, and community sentiment.
✅ Cross-Functional Collaboration: Work with Marketing, B2B, Impact, Product, and PR teams to align messaging and ensure integrated storytelling across touchpoints.
✅ Influencer Marketing: Oversee and scope out influencer marketing activities, identify new influencer opportunities, and support delivery of influencer gifting and collaborations.
ASSUMPTION: This role requires a hands-on approach to content creation and editing, as well as the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Minimum 4+ years of dedicated social media and content creation experience, ideally for a purpose-led consumer brand or agency.
Required Skills:
- Proven ability to plan, create, and optimize content across multiple platforms
- Experience using social-first video editing tools (e.g., CapCut, Adobe Rush, Canva Pro, Premiere)
- Exceptional organizational skills and ability to manage fast-paced calendars
- Deep understanding of social media trends, audience behavior, and channel-specific nuances
- Experience using analytics tools to measure content performance
- Excellent writing, editing, and visual storytelling skills
- Enthusiastic collaborator who thrives in a mission-led environment
- Demonstrated experience in online community building or moderation
- Project management experience
- Familiarity with influencer marketing, ambassador programs, or UGC curation
Preferred Skills:
- Experience working on brand partnerships
- Experience working across retail brands
ASSUMPTION: Candidates with a strong portfolio or body of work demonstrating their ability to plan, create, and optimize content across multiple platforms will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £40,000, depending on experience
Benefits:
- Stock options
- Enhanced annual leave, including birthday off and discretionary EOY leave
- Flexible working model
- Enhanced family leave for primary and secondary caregivers
- Private Medical Insurance through Vitality
- Mental Health Support through the Spill platform
- Learning support including professional coaching through More Happi and £200 learning allowance
- Travel benefits including access to electric vehicles through WeVee and Cycle to Work scheme
- Team merch, including staff discount to OB product
- Supportive and pet-friendly workspace in Shoreditch
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience in the London area. Benefits are comprehensive and reflect the company's commitment to employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically reusable bottles and cups with a focus on sustainability and ocean conservation.
Company Size: Medium (101-500 employees), with a start-up mindset and a mission-driven culture.
Founded: 2019, with a strong focus on sustainability and social responsibility from the outset.
Company Description:
- Ocean Bottle is a purpose-driven brand dedicated to restoring the health of the ocean
- The company creates award-winning reusable bottles and cups, with every product sold funding the collection of 1,000 plastic bottles in weight before they reach the ocean
- To date, Ocean Bottle has collected the equivalent of 1.7 billion plastic bottles from ocean-bound regions
- The brand believes in the power of collective action and empowers consumers and businesses to drive change and support refill behavior
Company Specialties:
- Sustainable product design
- Social impact and ocean conservation initiatives
- Brand storytelling and community engagement
Company Website: https://www.oceanbottle.co/
ASSUMPTION: Ocean Bottle's commitment to sustainability and social responsibility is a core aspect of its brand identity and culture.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing team and the company as a whole.
Reporting Structure: The Social Media & Content Lead will report directly to the Head of Marketing and work closely with various teams, including Creative, Growth, Impact, Product, and PR.
Work Arrangement: Hybrid, with a flexible working model that supports employees' work-life balance.
Growth Opportunities:
- Potential to grow into a senior role within the marketing team or take on additional responsibilities as the company expands
- Opportunities to work on high-impact campaigns and initiatives that drive brand awareness and social change
- possibility to gain experience in various aspects of marketing, including brand strategy, campaign development, and community management
ASSUMPTION: This role offers a unique opportunity to work for a purpose-driven brand and make a tangible impact on ocean conservation and sustainability.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Shoreditch, London, with a supportive and pet-friendly environment.
Office Location(s): Shoreditch, London
Geographic Context:
- London, specifically Shoreditch, is a vibrant and diverse neighborhood known for its creative industries, tech startups, and street art
- The area offers easy access to public transportation, shopping, dining, and entertainment options
- Shoreditch is also home to many other purpose-driven and socially conscious brands
Work Schedule: Flexible, with a focus on output and results rather than strict hours.
ASSUMPTION: The work environment at Ocean Bottle is collaborative, supportive, and mission-driven, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the Head of Marketing and a member of the marketing team
- Final interview with the CEO or another senior leader
- Background check and offer
Key Assessment Areas:
- Cultural fit and alignment with Ocean Bottle's mission and values
- Portfolio or body of work demonstrating content creation and strategy skills
- Analytical and problem-solving skills, with a focus on data-driven decision making
- Communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Adaptability and resilience in a fast-paced, dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your content creation and strategy work, with a focus on social media and digital platforms
- Demonstrate your understanding of Ocean Bottle's mission and values, and how your skills and experience align with the company's goals
- Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and the role's responsibilities
ATS Keywords: Social Media, Content Creation, Video Editing, Community Management, Analytics, Marketing, Brand Awareness, Sustainability, Ocean Conservation
ASSUMPTION: The application process at Ocean Bottle is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company's mission.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube)
- Social media analytics tools (e.g., Dash, Later, Sprout, or native platforms)
- Video editing tools (e.g., CapCut, Adobe Rush, Canva Pro, Premiere)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard for the social media and content creation industry, with a focus on platforms and analytics tools that drive performance and engagement.
👔 Cultural Fit Considerations
Company Values:
- Think like a detailed and rigorous founder
- Champions do extra
- Give a sh*t and go all in on the mission
Work Style:
- Collaborative and mission-driven, with a focus on collective action and impact
- Fast-paced and dynamic, with a strong emphasis on adaptability and resilience
- Supportive and inclusive, with a commitment to employee well-being and work-life balance
Self-Assessment Questions:
- How do you embody Ocean Bottle's core principles in your daily work?
- How do you approach community engagement and building brand advocacy in a mission-driven context?
- How do you balance creativity and data-driven decision making in your content strategy?
ASSUMPTION: Cultural fit is a critical aspect of the hiring process at Ocean Bottle, with a strong emphasis on finding candidates who align with the company's mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced work environment
- Balancing creativity and data-driven decision making in content strategy
- Adapting to platform changes and trends in the social media landscape
- Building and maintaining a strong online community in a competitive market
- Working with cross-functional teams to align messaging and ensure integrated storytelling
ASSUMPTION: These challenges are inherent to the role and the social media and content creation industry as a whole, and candidates should be prepared to address them proactively and strategically.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on purpose-driven content and community engagement, with a strong emphasis on sustainability and ocean conservation
- Industry-specific context: The consumer goods industry, specifically reusable bottles and cups, is a competitive and rapidly evolving market, with a strong focus on sustainability and social responsibility
- Career path comparison: This role offers a unique opportunity to gain experience in various aspects of marketing, including brand strategy, campaign development, and community management, with potential for growth and progression within the marketing team and the company as a whole
ASSUMPTION: This role is unique in its focus on purpose-driven content and community engagement, with a strong emphasis on sustainability and ocean conservation, and candidates should be prepared to highlight their relevant experience and skills in this context.
📝 Sample Projects
- Developing and executing a social media strategy for a major product launch, including content creation, community engagement, and performance analysis
- Creating and delivering high-quality, platform-native content for a brand awareness campaign, with a focus on visual storytelling and audience engagement
- Managing a community engagement initiative, including online events, user-generated content campaigns, and influencer collaborations, to drive brand advocacy and loyalty
ASSUMPTION: These sample projects are designed to demonstrate the candidate's ability to plan, create, and optimize content across multiple platforms, with a focus on platform-native execution, audience engagement, and data-driven decision making.
❓ Key Questions to Ask During Interview
- How does Ocean Bottle measure the success of its social media and content strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ocean Bottle support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Ocean Bottle approach community engagement and building brand advocacy in a mission-driven context?
ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role's responsibilities, the company's culture, and the marketing team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and the role's responsibilities
- Follow up with the hiring manager within 24 hours of your interview to express your enthusiasm and reiterate your qualifications
- If selected for the final round, be prepared to present a portfolio or body of work demonstrating your content creation and strategy skills
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
