📌 Core Information
🔹 Job Title: Social Media & Content Marketing Manager
🔹 Company: Alterra Mountain Company
🔹 Location: Winter Park, Colorado
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing messaging strategies and frameworks for multi-channel integrated marketing campaigns
- Leading social media strategy and overseeing blog content
- Collaborating with marketing teams to maintain a consistent brand voice across all channels
- Managing and developing the Social Media & Content Specialist
- Reporting on performance metrics and driving business objectives
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work cross-functionally to drive business results.
📋 Key Responsibilities
✅ Own and evolve the brand voice across all public-facing channels and marketing materials
✅ Create messaging frameworks, templates, and copy resources tailored to key audiences and platforms
✅ Lead copywriting for major campaigns and initiatives; manage freelance copywriters as needed
✅ Ensure all messaging aligns with the brand’s positioning, tone, and marketing objectives
✅ Collaborate with the marketing team to develop and refine strategic messaging that drives revenue and increases resort visits
✅ Develop multi-channel messaging strategies for seasonal campaigns, products, and key resort offerings
✅ Partner with marketing managers to create integrated content and strategic messaging platforms
✅ Lead social media strategy across all key platforms, developing engaging content and targeted messaging
✅ Oversee the creation and management of a content calendar, ensuring consistent posting and timely execution of campaigns
✅ Collaborate with operations teams and the public relations manager to share timely resort updates and integrate them with marketing messaging
✅ Oversee community management, building engagement and strong relationships with highly passionate audiences
✅ Develop and oversee execution of social media marketing strategies and promotional plans, measuring and reporting on performance
✅ Collaborate with the PR team and marketing leadership to manage crisis communications on social media
✅ Stay up-to-date with social media and content trends, experimenting with new strategies to keep the resort’s social media fresh, engaging, and competitive
✅ Work with the Creative and Content Sr. Manager to select creative for paid media campaigns, offering insights on performance and industry trends
✅ Manage the in-house paid social media budget and assist in the development of testing strategies with the Marketing Manager
✅ Track and analyze social media and blog content performance, producing regular reports on KPIs, engagement metrics, and brand impact
✅ Develop and lead the blog strategy to engage audiences, build brand affinity, and drive resort visits
✅ Collaborate with other marketing teams to maximize the reach of blog content across digital channels
✅ Develop, coach, and lead the Social Media & Content Specialist, fostering their growth and performance
✅ Collaborate with cross-functional teams to drive business objectives and align content with broader marketing strategies
✅ Cultivate a team culture of innovation, collaboration, and accountability, driving ownership across the marketing team
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience in social media management, messaging, and marketing in a professional setting
Required Skills:
- Excellent written and verbal communication skills, with proven writing, editing, and proofreading capabilities
- Strong attention to detail with the ability to craft multi-channel content that requires minimal editing
- Deep understanding of brand identity and consistency, and the ability to adapt brand voice across various channels
- A proactive, self-starter with the ability to work independently and drive creative solutions
- Curious and analytical mindset with a knack for uncovering business challenges and delivering creative solutions
- Proven ability to inspire and lead teams, creating a culture of growth, collaboration, and innovation
Preferred Skills:
- Experience in hospitality, travel, or experiential brands
- Passion for outdoor activities and a strong connection to the mountain lifestyle
ASSUMPTION: Candidates with experience in the hospitality or travel industry, and a passion for outdoor activities, may have a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: $67,000 to $76,000 annually
Benefits:
- Free season pass to Winter Park and all Alterra Resorts
- Discounted friends & family tickets
- Medical, dental, vision, life, paid parental leave, and more for eligible employees
- 401(k) plan with 100% company match - up to 4%
- Mental health resources for all employees
- Food & beverage and retail discounts
- Onsite employee childcare based on availability
- Discounted equipment rentals, pro-deals, and more
Working Hours: Full-time, with the potential for evenings, weekends, and holidays
ASSUMPTION: The salary range provided is an average for this position, and actual pay may vary based on various factors including experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 2017 (Alterra Mountain Company), with individual resorts having varying founding dates
Company Description:
- Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s leading heli-skiing operations, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world.
- The company is headquartered in Denver, Colorado and was born out of a shared love of the mountains and adventure.
- Alterra Mountain Company has brought together some of the world’s most aspirational brands, including Winter Park Resort, and offers a wide range of benefits and perks for its employees.
Company Specialties:
- Skiing and snowboarding resorts
- Heli-skiing operations
- Season passes and mountain club memberships
- Technology services and e-commerce for the ski industry
- Ski and snowboard rental delivery services
Company Website: www.alterramtn.co
ASSUMPTION: Alterra Mountain Company offers a wide range of opportunities for career growth and development within the hospitality and outdoor recreation industries.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years)
Reporting Structure: Reports directly to the Senior Manager of Creative Strategy & Content
Work Arrangement: Full-time, on-site, with the potential for evenings, weekends, and holidays
Growth Opportunities:
- Potential to advance within the marketing team or explore opportunities across the broader Alterra Mountain Company portfolio
- Chance to work on high-impact projects and collaborate with cross-functional teams
- Ability to develop and mentor junior team members
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing field and the broader hospitality industry.
🌍 Location & Work Environment
Office Type: On-site, with a mix of indoor and outdoor work
Office Location(s): Winter Park, Colorado
Geographic Context:
- Winter Park is located in the Rocky Mountains of Colorado, approximately 67 miles away from Denver
- The area is known for its outdoor recreation opportunities, including skiing, snowboarding, hiking, and mountain biking
- Winter Park offers a mix of urban and rural living, with easy access to both the mountains and nearby cities
Work Schedule: Full-time, with the potential for evenings, weekends, and holidays
ASSUMPTION: Winter Park offers a unique blend of outdoor recreation and urban amenities, providing a desirable work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the senior leadership team
- Background check and offer
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and strategic thinking
- Problem-solving abilities
- Leadership and teamwork skills
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the hospitality industry and the specific needs of Winter Park Resort
- Demonstrate your passion for outdoor activities and the mountain lifestyle
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability
- Research the company and its portfolio of resorts to show your enthusiasm and understanding of the brand
ATS Keywords: Social Media Management, Content Strategy, Brand Voice, Messaging Frameworks, Marketing Campaigns, Community Management, Analytics, Leadership, Copywriting, Collaboration, Digital Marketing, Crisis Communications, Visual Content Creation, Audience Engagement, Performance Metrics, Outdoor Activities, Mountain Lifestyle
ASSUMPTION: Alterra Mountain Company uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest)
- Content management systems (CMS)
- Analytics tools (Google Analytics, social media analytics platforms)
- Project management tools (Asana, Trello, Jira)
- Design tools (Canva, Adobe Creative Suite)
- Email marketing platforms (Mailchimp, Constant Contact)
- Paid advertising platforms (Facebook Ads, Google Ads)
ASSUMPTION: Familiarity with these tools and platforms is desirable for this role, and candidates with experience in these areas may have a competitive edge.
👔 Cultural Fit Considerations
Company Values:
- Passion for the outdoors and mountain lifestyle
- Commitment to exceptional guest experiences
- Collaboration and teamwork
- Innovation and continuous improvement
- Sustainability and environmental stewardship
Work Style:
- Adaptable and flexible, able to work in a dynamic and fast-paced environment
- Self-motivated and able to work independently
- Strong communication and interpersonal skills
- Results-driven and focused on delivering high-quality work
- Ability to thrive in a team-oriented, collaborative culture
Self-Assessment Questions:
- How do you align with the company's values, particularly the emphasis on passion for the outdoors and commitment to exceptional guest experiences?
- Describe a time when you had to adapt to a significant change or challenge in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach balancing the need for creativity and innovation with the requirement to maintain a consistent brand voice and messaging framework?
ASSUMPTION: Alterra Mountain Company values candidates who are passionate about the outdoors, committed to exceptional guest experiences, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing the need for creativity and innovation with the requirement to maintain a consistent brand voice and messaging framework
- Working with a wide range of stakeholders, including marketing teams, operations teams, and external vendors
- Managing crisis communications and potential sensitive issues on social media platforms
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work effectively in a dynamic and collaborative environment.
📈 Similar Roles Comparison
- This role is unique in its focus on social media and content marketing within the hospitality industry, with a specific emphasis on the ski and snowboard resort sector
- Compared to similar roles in other industries, this position requires a deep understanding of the hospitality industry, as well as the specific needs and challenges of the ski and snowboard resort market
- Career paths for this role may include advancing within the marketing team, exploring opportunities across the broader Alterra Mountain Company portfolio, or pursuing roles in other hospitality or outdoor recreation organizations
ASSUMPTION: Candidates with experience in the hospitality or outdoor recreation industries may have a better understanding of the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing and executing a social media marketing strategy for a new product launch, driving brand awareness and revenue growth
- Creating a content calendar for a seasonal campaign, ensuring consistent posting and timely execution of campaigns across social and digital platforms
- Managing crisis communications on social media during a sensitive situation, ensuring timely, consistent, and brand-appropriate messaging
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Social Media & Content Marketing Manager at Winter Park Resort.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- Can you describe a time when the company successfully adapted to a significant change or challenge in the market? How was this handled, and what was the outcome?
- How does the company measure the success of its marketing campaigns, and how can this role contribute to improving these metrics?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions can help you better understand the role, the company culture, and the expectations for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability
- Research the company and its portfolio of resorts to show your enthusiasm and understanding of the brand
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
