Social Media & Content Marketing Manager

📌 Core Information

🔹 Job Title: Social Media & Content Marketing Manager

🔹 Company: Alterra

🔹 Location: Winter Park, CO

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing messaging strategies for multi-channel integrated marketing campaigns
• Leading social media strategy and overseeing blog content
• Collaborating with marketing teams to maintain a consistent brand voice across all channels
• Managing and developing the Social Media & Content Specialist
• Reporting on performance metrics and driving revenue through compelling content and targeted messaging

ASSUMPTION: This role requires a strong background in social media management, content strategy, and brand voice development. The ideal candidate will have experience in hospitality, travel, or experiential brands and a passion for outdoor activities.

📋 Key Responsibilities

✅ Own and evolve the brand voice across all public-facing channels and marketing materials

✅ Create messaging frameworks, templates, and copy resources tailored to key audiences and platforms

✅ Lead copywriting for major campaigns and initiatives; manage freelance copywriters as needed

✅ Ensure all messaging aligns with the brand’s positioning, tone, and marketing objectives

✅ Collaborate with marketing teams to develop and refine strategic messaging that drives revenue and increases resort visits

✅ Develop multi-channel messaging strategies for seasonal campaigns, products, and key resort offerings

✅ Partner with marketing managers to create integrated content and strategic messaging platforms that align with creative briefs and marketing objectives

✅ Lead social media strategy across all key platforms, developing engaging content and targeted messaging

✅ Oversee the creation and management of a content calendar to ensure consistent posting and timely execution of campaigns

✅ Collaborate with operations teams and the public relations manager to share timely resort updates and integrate them with marketing messaging

✅ Oversee community management across platforms, building engagement and strong relationships with highly passionate audiences

✅ Develop and oversee execution of social media marketing strategies and promotional plans for seasonal campaigns, resort offerings, products, and initiatives

✅ Partner with the PR team and marketing leadership to manage crisis communications on social media

✅ Collaborate with the visual content specialist to partner on select initiatives on the creation of compelling visual assets

✅ Stay up-to-date with social media and content trends, emerging platforms, and digital marketing innovations

✅ Work with the creative and content senior manager to select creative for paid media campaigns and assist in the development of testing strategies

✅ Track and analyze social media and blog content performance, producing regular reports on KPIs, engagement metrics, and brand impact

✅ Develop and lead the blog strategy to engage audiences, build brand affinity, and drive resort visits

✅ Develop, coach, and lead the Social Media & Content Specialist, fostering their growth and performance

✅ Collaborate with cross-functional teams to drive business objectives and align content with broader marketing strategies

✅ Cultivate a team culture of innovation, collaboration, and accountability, driving ownership across the marketing team

ASSUMPTION: This role requires strong leadership, communication, and analytical skills. The ideal candidate will be proactive, detail-oriented, and able to work independently while also driving creative solutions and inspiring team members.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4+ years of experience in social media management, messaging, and marketing in a professional setting

Required Skills:

• Proven experience in social media management and content strategy
• Excellent written and verbal communication skills, with strong attention to detail
• Deep understanding of brand identity and consistency, with the ability to adapt brand voice across various channels
• Proactive, self-starter with the ability to work independently and drive creative solutions
• Curious and analytical mindset with a knack for uncovering business challenges and delivering creative solutions
• Proven ability to inspire and lead teams, creating a culture of growth, collaboration, and innovation

Preferred Skills:

• Experience in hospitality, travel, or experiential brands
• Passion for outdoor activities and a strong connection to the mountain lifestyle

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree. Additionally, experience in the hospitality or travel industry is highly desirable but not required.

💰 Compensation & Benefits

Salary Range: $67,000 to $76,000 annually

Benefits:

• Free season pass to Winter Park and all Alterra Resorts
• Discounted friends & family tickets
• Medical, dental, vision, life, paid parental leave, and more for eligible employees
• 401(k) plan with 100% company match - up to 4%
• Mental health resources for all employees
• Food & beverage and retail discounts
• Onsite employee childcare based on availability
• Discounted equipment rentals, pro-deals, and more

Working Hours: Full-time, with the potential for evenings, weekends, and holidays

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the hospitality and marketing industries. The actual salary may vary based on experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically ski resort and mountain destination management

Company Size: 10,001+ employees, with a large portfolio of iconic year-round mountain destinations, heli-skiing operations, and the Ikon Pass

Founded: Alterra Mountain Company was born out of a shared love of the mountains and adventure, bringing together some of the world’s most aspirational brands

Company Description:

• Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s leading heli-skiing operations, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world
• The company has brought together some of the world’s most aspirational brands, including Steamboat, Winter Park, and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, and more
• Headquartered in Denver, Colorado, Alterra Mountain Company is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment

Company Specialties:

• Mountain destination management
• Heli-skiing operations
• Season pass and ticketing services
• Technology services and e-commerce
• Ski and snowboard rental delivery

Company Website: www.alterramtn.co

ASSUMPTION: Alterra Mountain Company offers a unique opportunity to work in the dynamic and exciting mountain destination industry, with a wide range of brands and experiences to explore and contribute to.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports to the Senior Manager of Creative Strategy & Content and plays a key leadership role on a collaborative, insight-driven marketing team

Work Arrangement: On-site, with the potential for evenings, weekends, and holidays

Growth Opportunities:

• As a mid-sized company with a large portfolio of brands, Alterra Mountain Company offers ample opportunities for career growth and development
• With a diverse range of brands and experiences, employees have the chance to explore different aspects of the business and expand their skillsets
• The company’s commitment to equal employment opportunity and employee development creates an inclusive and supportive work environment

ASSUMPTION: The Social Media & Content Marketing Manager role offers a unique opportunity to grow both personally and professionally, with exposure to various aspects of the business and a supportive team environment.

🌍 Location & Work Environment

Office Type: On-site, with a mix of indoor and outdoor work

Office Location(s): Winter Park, CO

Geographic Context:

• Winter Park is located in Grand County, Colorado, approximately 67 miles away from Denver
• The resort is home to endless adventures, with easy access to 765,000 acres of public land
• The area offers a wide range of outdoor activities, including skiing, snowboarding, hiking, mountain biking, and more

Work Schedule: Full-time, with the potential for evenings, weekends, and holidays

ASSUMPTION: Winter Park offers a unique blend of urban and outdoor living, with easy access to both the city and the great outdoors. The resort’s commitment to employee well-being and work-life balance creates a supportive and enjoyable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the senior leadership team
• Background check and offer

Key Assessment Areas:

• Communication skills, both written and verbal
• Creativity and strategic thinking
• Analytical skills and data-driven decision-making
• Leadership and team management
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of the company and its brands, as well as your passion for the mountain lifestyle
• Prepare examples of your social media and content management experience, as well as any relevant analytics or reporting
• Be ready to discuss your approach to crisis communications and community management
• Demonstrate your ability to work collaboratively and drive innovative solutions

ATS Keywords: Social Media Management, Content Strategy, Brand Voice, Messaging Frameworks, Marketing Campaigns, Community Management, Analytics, Leadership, Collaboration, Creativity, Attention to Detail, Communication Skills, Crisis Management, Digital Marketing, Outdoor Activities

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s communication skills, strategic thinking, and leadership abilities, as well as their understanding of the company and its brands.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest)
• Content management systems (CMS)
• Analytics tools (Google Analytics, social media analytics platforms)
• Project management tools (Asana, Trello, Jira)
• Design tools (Canva, Adobe Creative Suite)
• Email marketing platforms (Mailchimp, Constant Contact)
• Paid advertising platforms (Facebook Ads, Google Ads)

ASSUMPTION: The Social Media & Content Marketing Manager will be expected to have a strong working knowledge of various social media platforms, content management systems, and analytics tools. Familiarity with design and email marketing platforms, as well as paid advertising platforms, is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Passion for the outdoors and mountain lifestyle
• Commitment to exceptional guest experiences
• Collaboration and teamwork
• Innovation and continuous improvement
• Sustainability and environmental stewardship

Work Style:

• Adaptable and flexible, with the ability to work in a dynamic and changing environment
• Self-motivated and proactive, with strong time management and organizational skills
• Collaborative and team-oriented, with excellent communication and interpersonal skills
• Data-driven and analytical, with a strong attention to detail
• Creative and strategic, with a passion for storytelling and branding

Self-Assessment Questions:

• How do you align with the company’s values, particularly the commitment to exceptional guest experiences and sustainability?
• Describe your comfort level with working in a dynamic and changing environment, and how do you adapt to new challenges and opportunities?
• How do you approach community management and building strong relationships with highly passionate audiences, particularly in the context of a mountain resort?

ASSUMPTION: Alterra Mountain Company values candidates who are passionate about the outdoors, committed to exceptional guest experiences, and able to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• The role may require working evenings, weekends, and holidays, particularly during peak seasons
• The position may involve on-mountain work, with exposure to harsh and varying outside weather conditions
• The role may require managing multiple brands and marketing campaigns simultaneously, which can be challenging and demanding
• The position may involve crisis communications, which can be stressful and high-pressure
• The role may require working with a diverse range of stakeholders, including operations teams, public relations, and various marketing teams

ASSUMPTION: The Social Media & Content Marketing Manager role offers a unique blend of challenges and rewards, with the opportunity to drive meaningful impact on the company’s brands and guest experiences.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on social media management and community engagement
• Unlike other marketing roles, this position requires a deep understanding of the mountain lifestyle and a passion for outdoor activities
• Compared to other marketing roles, this position offers unique opportunities to work with a diverse portfolio of iconic mountain destinations and brands

ASSUMPTION: The Social Media & Content Marketing Manager role offers a unique blend of challenges and rewards, with the opportunity to drive meaningful impact on the company’s brands and guest experiences.

📝 Sample Projects

• Developing and executing a social media marketing strategy for a new resort opening, including targeted messaging, influencer partnerships, and promotional plans
• Creating and managing a content calendar for a major marketing campaign, ensuring consistent posting and timely execution across all channels
• Overseeing the development and launch of a new blog, including content strategy, SEO optimization, and analytics tracking
• Managing a crisis communication plan for a natural disaster or other unexpected event, ensuring timely, consistent, and brand-appropriate messaging

ASSUMPTION: The Social Media & Content Marketing Manager role offers a wide range of project opportunities, from strategic planning and execution to creative content development and community management.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to social media and content marketing, and how this role fits into that strategy?
• How does the company support work-life balance, particularly for roles that may require evenings, weekends, and holiday work?
• Can you provide examples of how the company has handled crisis communications in the past, and how this role would be involved in such situations?
• How does the company foster collaboration and innovation across its marketing teams, and what opportunities are there for growth and development in this role?
• Can you describe the company’s commitment to sustainability and environmental stewardship, and how this role contributes to those efforts?

ASSUMPTION: The interview process for this role will provide valuable insights into the company’s approach to social media and content marketing, as well as its commitment to work-life balance, collaboration, and sustainability.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your social media and content management experience, as well as any relevant analytics or reporting
• Be ready to discuss your approach to crisis communications and community management
• Demonstrate your ability to work collaboratively and drive innovative solutions
• Follow up with the hiring team one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.