Social Media Coordinator

📌 Core Information

🔹 Job Title: Social Media Coordinator

🔹 Company: Joyce University of Nursing and Health Sciences

🔹 Location: Draper, Utah

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Draper, Utah campus)

🚀 Job Overview

Key aspects of this role include:

• Managing and growing the university's social media presence across platforms
• Creating, scheduling, and publishing engaging content
• Monitoring and responding to community interactions
• Collaborating with cross-functional teams to align social media efforts with broader marketing campaigns
• Tracking and analyzing performance metrics to inform strategy

ASSUMPTION: This role requires a strong understanding of social media trends, platforms, and analytics. The ideal candidate will be creative, data-driven, and able to work collaboratively in a dynamic team environment.

📋 Key Responsibilities

✅ Create, schedule, and publish content across social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, Pinterest)

✅ Monitor and engage with the online community in a timely and brand-appropriate manner

✅ Support the development and execution of social media campaigns

✅ Track and compile regular reports on engagement, reach, and trends

✅ Stay updated on social media trends, platform updates, and emerging tools

✅ Collaborate with content creators, designers, and marketing team members to align social media efforts with broader campaigns

✅ Maintain a social media content calendar to ensure consistent voice and visual identity across all platforms

✅ Provide support during campus events such as graduation, pinning, student orientation, and other events

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, Advertising, Communications, or IT (required); Master's degree (preferred)

Experience: 4-5 years of relevant experience

Required Skills:

• Proven social media management experience
• Strong content creation skills
• Excellent communication and engagement skills
• Proficiency in social media analytics tools
• Ability to work collaboratively in a team environment
• Strong organizational skills and attention to detail

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Familiarity with Adobe Creative Suite or other design software
• Experience with content management systems (CMS)

ASSUMPTION: While a master's degree is preferred, a strong portfolio and relevant work experience may be considered in lieu of a higher degree.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year

Benefits:

• Generous self-directed PTO policy
• Paid holidays
• 401k with employer match
• Medical, dental, and vision insurance
• Fully paid short term disability
• Long term disability
• Dedicated professional development
• World-class continuing education assistance

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in the Utah area. Benefits are comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: Small (1,001-5,000 employees)

Founded: 1977

Company Description:

• Joyce University is a private, non-profit institution focused on nursing and health sciences
• Offers a range of degree programs at the associate, bachelor's, master's, and doctoral levels
• Committed to providing high-quality, student-centered education and preparing graduates for successful careers in healthcare

Company Specialties:

• Nursing education
• Health sciences
• Simulation-based learning

Company Website: Joyce University

ASSUMPTION: Joyce University is a well-established institution with a strong reputation in nursing and health sciences education. It is known for its innovative teaching methods and commitment to student success.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Director of Marketing and Communications

Work Arrangement: On-site, full-time, with the possibility of occasional remote work for events or meetings

Growth Opportunities:

• Potential advancement to a senior-level or management role within the marketing department
• Opportunities to gain experience in higher education marketing and communications
• Possibility to work on special projects or initiatives that may involve cross-functional collaboration

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader university community.

🌍 Location & Work Environment

Office Type: On-site, university campus

Office Location(s): 12257 Business Park Drive, Draper, UT 84020

Geographic Context:

• Draper is a suburb of Salt Lake City, Utah
• The university is located in the Salt Lake Valley, near the Wasatch Mountain Range
• The area offers a mix of urban and outdoor recreational opportunities

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment is collaborative and supportive, with a strong emphasis on teamwork and open communication. The campus is located in a scenic area with easy access to outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Director of Marketing and Communications
• Background check and reference check (if applicable)

Key Assessment Areas:

• Social media management skills
• Content creation and engagement abilities
• Analytical skills and data-driven decision-making
• Collaboration and teamwork skills
• Cultural fit and alignment with university values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Include examples of your social media content and campaigns, if available
• Be prepared to discuss your understanding of social media trends, analytics, and best practices
• Research Joyce University and be ready to discuss how your skills and experience align with the university's mission and values

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Performance Tracking, Social Media Campaigns, Trend Analysis, Collaboration, Content Calendar Management

ASSUMPTION: The application process is competitive, and candidates with relevant experience and a strong portfolio are likely to be favored.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Design software (e.g., Adobe Creative Suite)
• Content management systems (e.g., WordPress, Drupal)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the university's current setup and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Student-centered
• Innovative
• Collaborative
• Compassionate
• Excellence-driven

Work Style:

• Team-oriented
• Data-driven
• Adaptable
• Creative
• Results-focused

Self-Assessment Questions:

• How do you align with Joyce University's student-centered approach to education?
• Can you provide an example of a time when you used data to inform your social media strategy?
• How do you stay updated on social media trends and emerging tools?

ASSUMPTION: Joyce University values candidates who are passionate about education, innovative in their approach, and committed to working collaboratively to achieve excellence.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Keeping up with the fast-paced nature of social media and its constant updates and trends
• Balancing the need for creativity with the university's brand guidelines and messaging
• Working with a diverse range of stakeholders, including faculty, staff, students, and alumni

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on social media management and engagement
• In higher education, social media plays a crucial role in student recruitment, retention, and alumni engagement
• This role offers the opportunity to work on a wide range of campaigns and initiatives, from student recruitment to event promotion

ASSUMPTION: While this role shares some similarities with other marketing positions, it is unique in its focus on social media and its importance within the higher education context.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming university event
• Analyzing social media performance data to identify trends and inform strategy
• Creating and scheduling engaging content for multiple social media platforms
• Collaborating with designers and content creators to develop on-brand visual assets

ASSUMPTION: These sample projects are designed to give applicants a sense of the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and communications strategy for the university?
• What are the biggest challenges facing the social media team, and how can this role help address them?
• How does the university support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does the university engage with its alumni community through social media?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the university's approach to social media and marketing communications.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Prepare examples of your social media content and campaigns, if available
• Research Joyce University and be ready to discuss how your skills and experience align with the university's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.