Social Media Creative Strategist

📌 Core Information 🔹 Job Title: Social Media Creative Strategist 🔹 Company: Paper Street Media 🔹 Location: Buenos Aires, Argentina 🔹 Job Type: Full-Time, Remote 🔹 Category: Marketing 🔹 Date Posted: April 14, 2025 🚀 Job Overview Key aspects of this role include: - Developing and managing comprehensive social media content calendars tailored to studio and marketing needs, aligning with promotional goals. - Interpreting brand strategies, goals, and campaigns, adapting them to social media planning and activations. - Creating actionable plans to grow and maintain social media followers. - Finding new content and engagement opportunities by staying in tune with the industry. - Coordinating with the Creative team and content writers to develop content calendars, including image sourcing and copywriting. - Participating in organic social media strategy and developing out-of-the-box ideas to build brands on and beyond social platforms. - Staying updated on all social media platforms and related blogs to ensure content is timely and on track. - Providing copywriting guidance to the team and ensuring all content reflects brand voice and values. ASSUMPTION: This role requires a strong understanding of the adult entertainment industry and its social media landscape. Candidates should be comfortable with adult content and have experience in managing social media for similar industries. 📋 Key Responsibilities 🔹 Social Media Marketing: - Develop and manage comprehensive social media content calendars tailored to studio and marketing needs, aligning with promotional goals. - Interpret brand strategies, goals, and campaigns, adapting them to social media planning and activations. - Create actionable plans to grow and maintain social media followers. - Find new content and engagement opportunities by staying in tune with the industry. - Coordinate with the Creative team and content writers to develop content calendars, including image sourcing and copywriting. - Participate in organic social media strategy and develop out-of-the-box ideas to build brands on and beyond social platforms. - Stay updated on all social media platforms and related blogs to ensure content is timely and on track. - Provide copywriting guidance to the team and ensure all content reflects brand voice and values. 🔹 Community Management: - Lead community management, scheduling, and engagement on all platforms, emphasizing Instagram, Facebook, and Twitter. - Supervise and coordinate community managers to ensure smooth and efficient platform management. - Manage comments and collect customer feedback from all channels and platforms. - Lead interactions between fans and the brand, fostering a positive community experience. - Ensure questions, comments, and related opportunities are addressed with speed, judgment, and alignment with brand values. - Coordinate model communication efforts on social media, ensuring all interactions align with marketing strategies and community expectations. 🔹 Reporting & Metrics Delivery: - Analyze social data to support strategic and executional recommendations. - Deliver detailed performance reports and metrics to stakeholders, ensuring transparency and accountability. - Monitor social media trends and adjust strategies to optimize performance. ASSUMPTION: This role requires strong analytical skills and the ability to translate data insights into actionable strategies. 💰 Compensation & Benefits Salary Range: $950 - $2,050 USD per month (based on industry standards for role, experience level, and location) Benefits: - Team-Building Retreats - Fun & Casual Environment - Great Benefits Working Hours: 40 hours per week, with flexibility for real-time engagement on social media platforms. ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Adult Entertainment, specifically web-based video-on-demand networks Company Size: 11-50 employees (small to mid-sized) Founded: 2010 (15 years ago) Company Description: Paper Street Media is a web-based video-on-demand network with a focus on adult entertainment, based out of Downtown Miami. They are a group of creative souls with diverse backgrounds, offering a fun and casual environment, startup spirits, and great benefits. Company Specialties: Adult entertainment, web-based video-on-demand, content creation, marketing Company Website: http://www.paperstreetmedia.com ASSUMPTION: Paper Street Media's small to mid-sized team structure allows for close collaboration and quick decision-making. The company's startup-like culture encourages innovation and adaptability. 📊 Role Analysis Career Level: Mid-level to senior-level role, requiring 3-5 years of experience in social media management Reporting Structure: This role reports directly to the Marketing or Content Director, with potential oversight of community managers and other marketing team members. Work Arrangement: Remote, with an "always on" attitude required for real-time engagement on social media platforms. Growth Opportunities: - As the company grows, there may be opportunities to expand the social media team or take on additional responsibilities, such as managing a team or overseeing multiple platforms. - With experience and proven success, candidates may advance to senior roles within the marketing department or other areas of the business. ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially beyond, as the company continues to expand its offerings and reach. 🌍 Location & Work Environment Office Type: Remote, with no physical office location specified Office Location(s): Buenos Aires, Argentina Geographic Context: Buenos Aires is the capital and largest city of Argentina, with a population of approximately 3 million people. It is known for its vibrant nightlife, cultural attractions, and diverse neighborhoods. Work Schedule: Flexible, with a focus on real-time engagement on social media platforms during peak hours. ASSUMPTION: Working remotely from Buenos Aires offers candidates the opportunity to enjoy the city's cultural attractions and vibrant nightlife while maintaining a flexible work schedule that accommodates real-time engagement on social media platforms. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth interview with the Marketing or Content Director to discuss the role, responsibilities, and expectations. 4. Final interview or assessment to evaluate the candidate's skills and fit for the role. Key Assessment Areas: - Social media management experience and strategies - Ability to analyze data and make data-driven decisions - Copywriting and content creation skills - Knowledge of the adult entertainment industry and its social media landscape - Cultural fit and alignment with the company's values and work environment Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Showcase your understanding of the adult entertainment industry and its social media landscape in your application materials. - Prepare examples of successful social media campaigns or projects you've managed in the past. - Be ready to discuss your approach to community management, engagement, and customer feedback. ATS Keywords: Social Media Management, Content Strategy, Community Management, Data Analysis, Copywriting, Adult Entertainment, Engagement, Brand Awareness, Brand Love ASSUMPTION: The interview process for this role will focus on assessing the candidate's social media management experience, data analysis skills, and cultural fit within the adult entertainment industry. 🛠️ Tools & Technologies - Social media platforms: Instagram, Facebook, Twitter, TikTok, etc. - Analytics tools: FB Analytics, Google Analytics, Sprout Social, Hootsuite, etc. - Scheduling platforms: Buffer, Hootsuite, Sprout Social, etc. - Content creation tools: Adobe Creative Suite (Photoshop, Illustrator), Canva, etc. - Project management tools: Asana, Trello, etc. ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used within the social media management and marketing fields. Candidates should have experience with these tools and be comfortable learning new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Work hard & play hard - Fun & casual environment - Team-building retreats - Startup spirits - Great benefits Work Style: - Collaborative and creative team environment - Quick decision-making and adaptability - Strong work ethic and commitment to excellence - Comfortable with adult content and industry-specific challenges Self-Assessment Questions: - How do you align with the company's value of "work hard & play hard"? - What experience do you have working in a startup-like environment, and how have you contributed to its success? - How do you ensure that your content and communication strategies reflect the brand voice and values of the company? - How do you maintain a strong work ethic and commitment to excellence while working remotely and engaging with the community in real-time? ASSUMPTION: Candidates should be comfortable with the company's values and work style, as well as the unique challenges and opportunities presented by working in the adult entertainment industry. They should be able to demonstrate their alignment with the company's values and their ability to thrive in a startup-like environment. ⚠️ Potential Challenges - Working with adult content and ensuring compliance with platform guidelines and community standards. - Managing multiple social media platforms and engaging with the community in real-time, which may require irregular hours and quick response times. - Balancing the need for creativity and innovation with the need to adhere to brand guidelines and marketing strategies. - Collaborating with remote team members and managing community managers, potentially across different time zones. - Adapting to changes in the social media landscape and platform algorithms, which may require continuous learning and adjustment of strategies. ASSUMPTION: Candidates should be aware of the unique challenges and opportunities presented by working in the adult entertainment industry and be prepared to address them proactively and creatively. 📈 Similar Roles Comparison - Social Media Manager (Mid-sized company): This role may have more structured processes and less flexibility in content creation, as the company may have more established brand guidelines and a larger marketing team. However, it may also offer more opportunities for collaboration and learning from experienced team members. - Social Media Specialist (Enterprise company): This role may involve working on a larger scale, with more resources and budget for social media campaigns. However, it may also require more bureaucracy and slower decision-making processes. Additionally, the role may be more focused on execution rather than strategy development. ASSUMPTION: Candidates should consider the size and structure of the company when evaluating this role and comparing it to similar positions in the industry. 📝 Sample Projects - Social Media Campaign for a New Content Launch: Develop and execute a social media campaign to promote the launch of a new content series or product, including creating engaging content, planning promotional events, and measuring campaign performance. - Community Engagement Initiative: Design and implement a community engagement initiative to increase user-generated content, foster brand loyalty, and encourage user-to-user interaction on social media platforms. - Social Media Audit and Strategy Refresh: Conduct a comprehensive audit of the company's social media presence, identify areas for improvement, and develop a new social media strategy that aligns with business objectives and industry best practices. ASSUMPTION: Candidates should be prepared to discuss their approach to these sample projects and how they would tailor them to the specific needs and goals of the company. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the social media landscape in the adult entertainment industry, and how do you plan to address them in this role? - How do you ensure that the content and communication strategies you develop align with the company's brand voice and values, as well as the expectations of the community? - Can you describe a time when you had to adapt your social media strategy quickly to respond to a change in the market or platform algorithms? What was the outcome? - How do you approach managing and engaging with the community on social media platforms, particularly when dealing with sensitive or controversial topics? - What steps do you take to ensure that the social media team is working efficiently and effectively, particularly when managing multiple platforms and remote team members? ASSUMPTION: Candidates should be prepared to discuss their approach to these key questions and how they would apply their experiences and insights to the specific needs and challenges of this role. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare examples of successful social media campaigns or projects you've managed in the past. 4. Be ready to discuss your approach to community management, engagement, and customer feedback. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.