📌 Core Information
🔹 Job Title: Social Media Growth Lead (AI) (Remote - Worldwide)
🔹 Company: EverAI
🔹 Location: Remote - Worldwide
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Worldwide
🚀 Job Overview
Key aspects of this role include:
- Building and scaling Google Ads and Bing Ads campaigns from scratch
- Expanding into YouTube Ads and Display as performance milestones are hit
- Architecting full-funnel paid search strategies with aggressive CAC/LTV goals
- Launching and iterating high-frequency tests across ad copy, bidding, and audience strategies
- Monitoring campaign health and driving optimization based on granular performance analysis
ASSUMPTION: This role requires a high level of autonomy and ownership, with the potential to grow into a broader leadership position if results follow.
📋 Key Responsibilities
✅ Campaign Ownership and Scaling: Take full ownership of Google Ads and Bing Ads accounts, building and scaling campaigns from scratch. Expand into YouTube Ads and Display as performance milestones are hit. Architect full-funnel paid search strategies with aggressive CAC/LTV goals.
✅ Performance Analysis and Strategy: Monitor campaign health using GA4, Google Ads, and custom dashboards. Drive optimization based on granular analysis of CPA, ROAS, and retention. Develop internal frameworks for reporting, goal tracking, and campaign prioritization.
✅ Funnel, Tracking & Creative Integration: Collaborate with product and design teams to optimize landing pages for paid traffic conversion. Define creative needs and ad copy briefs, especially for Display and YouTube formats. Ensure tracking architecture is bulletproof, including GTM setup, GA4 configuration, and custom conversion events.
✅ Policy & Platform Adaptation: Stay ahead of changes to Google/Bing ad policies and develop compliant strategies for policy-sensitive products. Proactively identify risks and workarounds that maintain performance without violating guidelines.
✅ Automation & Systems Building: Build SOPs, naming conventions, and campaign templates that allow for speed and scale. Identify automation opportunities in bid optimization, reporting, and creative versioning.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently with minimal supervision.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6+ years of experience managing Google Ads and/or Bing Ads with clear performance impact. Proven track record of scaling high-budget paid search campaigns in fast-growth environments.
Required Skills:
- Expert-level understanding of tracking setups, including GTM, GA4, conversion event mapping, UTMs, and custom attribution
- Advanced skills in campaign structuring, bidding strategies, and audience segmentation across Search, YouTube, and Display
- Strong analytical mindset and familiarity with landing page testing and conversion rate optimization
- Comfortable writing creative briefs and iterating on ad copy, YouTube scripts, or display assets to improve CTR and performance
Preferred Skills:
- Experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4)
- Familiarity with Google Ads Editor and Bing Ads Editor
- Knowledge of SQL or other data analysis tools
ASSUMPTION: This role requires a strong understanding of paid search advertising, with a focus on Google Ads and Bing Ads. Experience with other paid advertising channels is a plus but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (USD) - This is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on experience and qualifications.
Benefits:
- 4 weeks PTO
- Wellbeing budget up to $200
- Company laptop
Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: EverAI is a technology company specializing in AI-driven entertainment, offering unique, engaging, and personalized experiences that transform how stories are told and games are played.
Company Size: EverAI is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: EverAI was founded in 2023, with a mission to be the leading innovator in AI-driven entertainment.
Company Description:
- EverAI is dedicated to pushing the boundaries of AI in entertainment, ensuring every interaction is an unforgettable experience
- The company offers a blend of technologists, artists, marketers, and storytellers, working together to create AI experiences that are not just technologically advanced but also ethically designed
- EverAI is committed to creating AI experiences that focus on privacy, user respect, and creative freedom
Company Specialties:
- AI-driven entertainment
- Storytelling and game development
- AI moderation technology
Company Website: https://www.everai.ai/
ASSUMPTION: EverAI's focus on AI-driven entertainment and ethical design sets it apart in the technology industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of autonomy, expertise, and leadership.
Reporting Structure: The Social Media Growth Lead will report directly to the CMO and work closely with product, design, and other marketing teams.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance. The successful candidate will be comfortable working independently and managing their own time.
Growth Opportunities:
- Potential to expand into broader leadership roles as the company grows
- Opportunities to learn and develop skills in AI-driven entertainment and marketing
- Chance to work on high-impact projects with a global reach
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the impact of the company's products on the entertainment industry.
🌍 Location & Work Environment
Office Type: Remote - Worldwide
Office Location(s): N/A (remote work arrangement)
Geographic Context:
- EverAI is a fully remote company, allowing employees to work from the place that suits them best
- The company has a global user base and operates in multiple time zones
- EverAI's remote work culture fosters collaboration and communication across geographic boundaries
Work Schedule: Full-time (40 hours per week) with flexible hours and a remote work arrangement
ASSUMPTION: EverAI's remote work environment offers a high degree of flexibility and work-life balance, with a strong emphasis on results and performance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the CMO and other team members
- Background check and offer
Key Assessment Areas:
- Paid search advertising expertise
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with EverAI's mission and values
- Communication and collaboration skills
Application Tips:
- Highlight your experience with Google Ads and Bing Ads, with a focus on scaling campaigns and driving performance
- Include specific examples of your experience with tracking setups, conversion optimization, and data analysis
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work independently
ATS Keywords: Google Ads, Bing Ads, Paid Search, Campaign Management, Performance Analysis, Tracking Setup, Conversion Optimization, A/B Testing, Data-Driven Decision Making, Remote Work, Marketing, AI, Entertainment
ASSUMPTION: EverAI's hiring process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a remote work environment.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads Editor
- Bing Ads Editor
- SQL or other data analysis tools
ASSUMPTION: The successful candidate will have experience with the tools and technologies listed above, with a focus on Google Ads and Bing Ads.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Pushing the boundaries of AI in entertainment
- Collaboration: Working together to create unforgettable experiences
- Ethical Design: Prioritizing privacy, user respect, and creative freedom
Work Style:
- Remote: EverAI is a fully remote company, with a global user base and a strong emphasis on results and performance
- Dynamic: EverAI operates in a fast-paced, ever-changing industry, requiring adaptability and a willingness to learn
- Creative: EverAI values innovation, experimentation, and a willingness to take risks
Self-Assessment Questions:
- How do you approach staying up-to-date with changes in Google/Bing ad policies and ensuring compliance in your campaigns?
- Can you provide an example of a time when you had to adapt your strategy to accommodate a significant change in the market or platform?
- How do you balance creativity and innovation with ethical considerations in your work?
ASSUMPTION: EverAI's cultural fit considerations prioritize innovation, collaboration, and ethical design, with a strong emphasis on results and performance in a remote work environment.
⚠️ Potential Challenges
- Managing multiple advertising channels simultaneously, including Google Ads, Bing Ads, YouTube Ads, and Display
- Navigating Google Ads policy limitations with creative, compliant workarounds that still drive performance
- Collaborating with product and design teams to optimize landing pages and funnel flows for paid traffic
- Working independently and managing your own time in a remote work arrangement
ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their expertise, strong communication skills, and a results-driven approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of autonomy and ownership, with the potential to grow into a broader leadership position
- EverAI's focus on AI-driven entertainment sets it apart in the industry, offering unique opportunities for growth and innovation
- This role is more specialized than general marketing roles, with a focus on paid search advertising and AI-driven entertainment
ASSUMPTION: This role offers a unique blend of marketing expertise and AI-driven entertainment, with significant growth potential and a strong emphasis on innovation and ethical design.
📝 Sample Projects
- Scaling Google Ads and Bing Ads campaigns from scratch, with a focus on driving performance and reducing CAC
- Expanding into YouTube Ads and Display, with a data-driven approach to targeting and bidding
- Optimizing landing pages and funnel flows for paid traffic, in collaboration with product and design teams
ASSUMPTION: These sample projects highlight the hands-on, data-driven nature of the role, with a strong emphasis on performance and results.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to AI-driven entertainment and ethical design?
- How does the company support remote work and collaboration across geographic boundaries?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure and track the success of its AI-driven entertainment products?
- What opportunities are there for growth and development within the company, both in terms of career advancement and the impact of the company's products on the entertainment industry?
ASSUMPTION: These key questions will help you better understand EverAI's mission, values, and approach to AI-driven entertainment, as well as the specific requirements and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work independently
- Follow up with the hiring manager within 7 days of submitting your application, if you have not heard back
- If selected for an interview, be prepared to discuss your experience with Google Ads, Bing Ads, and other relevant tools and technologies
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
