Social Media & Influence Internship Social Media & Influence Internship

📌 Core Information

🔹 Job Title: Social Media & Influence Internship

🔹 Company: OTB Spa

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-20

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in implementing social media roll-outs and posting schedules
• Conducting research for digital and social media projects
• Creating social media competition benchmarking and reports
• Maintaining relationships with internal teams connected to Social Communications
• Monitoring industry trends and competitors' initiatives
• Coordinating samples for social media content shoots
• Executing influencer seeding and dressing

ASSUMPTION: This role is focused on supporting the social media and influencer marketing efforts for Maison Margiela and MM6 brands. It requires a strong understanding of social media platforms, digital marketing, and the luxury fashion industry.

📋 Key Responsibilities

✅ Assist in implementing social media roll-outs and posting schedules according to global brand and seasonal calendars

✅ Research for digital and social media projects, such as influencer target lists for gifting activations

✅ Create social media competition benchmarking and reports to share key insights and KPI results with overall marketing and communication teams

✅ Develop and maintain good relationships and dialogue with all internal teams connected to Social Communications (PR, Marketing, and Omnichannel)

✅ Monitor industry trends, editorial changes, and competitors' initiatives

✅ Coordinate samples for social media content shoots

✅ Execute influencer seeding and dressing (shipment and tracking of giftings)

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and the intern's performance.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communications, Fashion, or a related field

Experience: 0-2 years of relevant experience in social media, digital marketing, or a related field

Required Skills:

• Excellent social media, performance analysis, and communication skills
• Strong organizational, time management, and presentation skills
• Adaptability to a changing, fast-paced environment
• Strong sensitivity to fashion and its history
• Knowledge of the current social media and influence landscape within luxury fashion
• Knowledge of archival standards and ability to manage different projects simultaneously
• Knowledge of sample coordination (including Fashion GPS, Launchmetrics)
• French and English required (written and spoken)

Preferred Skills:

• Experience with social media management tools
• Experience with data analysis tools

ASSUMPTION: The ideal candidate should have a strong passion for digital marketing, social networks, and the luxury fashion industry. They should also be highly organized, detail-oriented, and able to work well under pressure.

💰 Compensation & Benefits

Salary Range: €1,500 - €2,000 per month (based on industry standards for entry-level marketing internships in Paris)

Benefits:

• Hands-on experience in a fast-paced, international fashion environment
• Opportunity to work with high-profile brands and influencers
• possibility to extend the internship based on performance

Working Hours: Full-time (40 hours/week), Monday to Friday, with flexibility for special events and projects

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Paris. The actual salary may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry. OTB is an international fashion group that powers a range of global, unconventional brands, including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf.

Company Size: 5,001-10,000 employees. As a large company, OTB offers a diverse and dynamic work environment with ample opportunities for growth and learning.

Founded: 1988 (Maison Margiela) and 2002 (OTB group). Maison Margiela is a Paris-based fashion house founded by Belgian designer Martin Margiela, while OTB was founded by Renzo Rosso and acquired Maison Margiela in 2002.

Company Description:

• OTB embodies the brave, innovative, and unapologetic spirit and vision of its founder and chairman Renzo Rosso
• The group pushes boundaries and challenges established rules to re-define the world of fashion and lifestyle
• OTB supports the brands in its portfolio in the development of authentic, individual concepts and sustainable, successful businesses

Company Specialties:

• Fashion
• Apparel
• Design
• Lifestyle
• Luxury Goods

Company Website: http://www.otb.net

ASSUMPTION: OTB is a well-established fashion group with a strong presence in the luxury fashion industry. Working with OTB offers interns the opportunity to gain valuable experience in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent starting point for individuals interested in pursuing a career in social media, digital marketing, or communications within the fashion industry.

Reporting Structure: The Social Media & Influence Intern will report directly to the Head of Social Media.

Work Arrangement: On-site, full-time (40 hours/week), with flexibility for special events and projects.

Growth Opportunities:

• Possibility to extend the internship based on performance
• Opportunity to work with high-profile brands and influencers, gaining valuable industry connections
• Potential to transition into a full-time position upon completion of the internship, depending on performance and business needs

ASSUMPTION: This internship offers a unique opportunity for personal and professional growth within the fashion industry. Interns can expect to gain hands-on experience, develop their skills, and build their network.

🌍 Location & Work Environment

Office Type: Maison Margiela's headquarters is located in Paris, France.

Office Location(s): Via dell'Industria, 2, Breganze, VI 36042, IT (OTB group headquarters); specific Maison Margiela office location not provided

Geographic Context:

• Paris is a major fashion capital, offering a vibrant and dynamic work environment
• The city is known for its rich history, culture, and diverse fashion scene
• Paris offers numerous networking opportunities and events within the fashion industry

Work Schedule: Full-time (40 hours/week), Monday to Friday, with flexibility for special events and projects

ASSUMPTION: Working in Paris offers interns the opportunity to be immersed in a bustling fashion hub, surrounded by industry professionals and events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Head of Social Media and/or other team members
• Background check and reference verification (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Social media and digital marketing knowledge
• Communication and presentation skills
• Organizational and time management skills
• Adaptability and cultural fit
• Language proficiency (French and English)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Showcase your passion for digital marketing, social media, and the luxury fashion industry
• Demonstrate your understanding of Maison Margiela and OTB by researching the brands and their values
• Prepare examples of your previous work or projects that showcase your skills and accomplishments

ATS Keywords: Social Media, Digital Marketing, Performance Analysis, Communications, Organizational Skills, Time Management, Presentation Skills, Fashion Sensitivity, Social Media Knowledge, Project Management, Sample Coordination, French Language, English Language

ASSUMPTION: The application process for this internship is subject to change based on the company's internal policies and the number of applicants. It is essential to monitor the job posting and company website for updates and follow the application instructions carefully.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Data analysis tools (e.g., Google Analytics, SocialBlade, HypeAuditor)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Sample coordination tools (e.g., Fashion GPS, Launchmetrics)

ASSUMPTION: The tools and technologies listed above are commonly used in social media and digital marketing roles. The specific tools used may vary based on the company's internal policies and the intern's assigned projects.

👔 Cultural Fit Considerations

Company Values:

• Brave: Challenging established rules and pushing boundaries
• Innovative: Embracing creativity and unconventional thinking
• Unapologetic: Staying true to one's vision and values

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Focus on individual creativity and authenticity

Self-Assessment Questions:

• Do you have a strong passion for digital marketing, social media, and the luxury fashion industry?
• Are you highly organized, detail-oriented, and able to work well under pressure?
• Do you thrive in a fast-paced, collaborative environment and embrace change?
• Are you comfortable working with high-profile brands and influencers?

ASSUMPTION: OTB values individuals who are brave, innovative, and unapologetic in their approach to work. Interns should be comfortable working in a fast-paced, collaborative environment and be open to embracing change.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, ever-changing work environment
• Working with high-profile brands and influencers, which may require additional discretion and professionalism
• Navigating a large, international company with diverse teams and cultures

ASSUMPTION: The challenges listed above are common to internships in the fashion industry, particularly within large, international companies. Interns should be prepared to adapt to a dynamic work environment and manage multiple priorities.

📈 Similar Roles Comparison

• This role is similar to other social media and influencer marketing internships in the fashion industry, but with a focus on luxury brands
• Unlike other roles, this internship offers the opportunity to work with high-profile brands and influencers within the luxury fashion space
• Career paths within OTB may include transitioning into full-time positions in social media, digital marketing, or communications, with the potential to work across multiple brands within the group

ASSUMPTION: This internship offers a unique opportunity to gain experience in the luxury fashion industry, working with high-profile brands and influencers. Interns can expect to develop their skills and build their network, positioning them for success in their future careers.

📝 Sample Projects

• Creating and executing a social media competition benchmarking report for Maison Margiela and MM6
• Researching and developing a target list of influencers for a gifting activation campaign
• Coordinating samples for a social media content shoot, including managing the sample tracking process

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities that the Social Media & Influence Intern may be expected to perform. The specific projects assigned may vary based on business needs and the intern's performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall social media and influencer marketing strategy for Maison Margiela and MM6?
• What opportunities are there for growth and learning within this role and the company?
• How does OTB support the brands in its portfolio in developing authentic, individual concepts and sustainable, successful businesses?
• What is the typical career path for someone in this role, and how has it evolved over time?

ASSUMPTION: The key questions listed above are designed to help interns better understand the role, the company, and the opportunities for growth and development. Interns should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work or projects that showcase your skills and accomplishments
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
• If selected for an interview, prepare thoughtful questions to ask the interviewer about the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.