📌 Core Information
🔹 Job Title: Social Media Influencer Manager
🔹 Company: Jack Link's Protein Snacks
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing influencer strategies for Jack Link's house of brands
- Building relationships with creators and brand ambassadors
- Managing influencer campaigns and tracking performance
- Collaborating on social media activations and content creation
- Staying up-to-date with social media trends and competitor activities
ASSUMPTION: This role requires a strong understanding of social media platforms and influencer marketing trends. The ideal candidate will have experience in influencer marketing, social media, brand marketing, communications, or related fields.
📋 Key Responsibilities
✅ Build, manage, and execute a comprehensive influencer strategy that connects to all aspects of the brands supported by Jack Link's
✅ Identify and develop relationships with creators and brand ambassadors who are authentic and showcase the unique POV of each brand
✅ Create and maintain an influencer tracker that syncs with the social media team's content calendar
✅ Collaborate on designing social media activations that are unexpected and buzz-worthy
✅ Stay current with social media trends and analyze campaign performance to optimize strategies as needed
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 6+ years of proven experience in influencer marketing, social media, brand marketing, communications, or related fields
Required Skills:
- Expertise in major social media platforms (META, TikTok, YouTube, etc.) and relevant tools (META Business Suite, Sprout, TikTok Creator Marketplace, TikTok Shop, etc.)
- Proven track record of launching and maintaining influencer programs that bring real results
- Balance between a creative-first and business mindset
- Strong organizational skills and attention to detail
- Extensive experience working with and developing relationships with creators and other brand partners
- Strong communication and writing skills
- Ability to work well in a team and independently
- Flexibility to travel (5-10% throughout the year) to select Jack Link's events
Preferred Skills:
- Experience working with a global brand
- Fluency in multiple languages
ASSUMPTION: The ideal candidate will have experience working with a variety of brands and be comfortable managing multiple campaigns simultaneously.
💰 Compensation & Benefits
Salary Range: $98,900 - $135,960 (Annually). Actual salaries will vary based on several factors, including external market data, internal equity, location, and candidate skill set and experience.
Benefits:
- Medical, dental, and vision benefits
- Life and disability insurance
- 401k participation
- Paid holidays
- Paid time off
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role, experience level, and location. The actual salary may vary based on the factors listed above.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically protein snacks
Company Size: 1,001-5,000 employees
Founded: 1985
Company Description:
- Jack Link's is a global leader in snacking and the No. 1 meat snack manufacturer worldwide
- Family-owned and operated with headquarters in Minong, Wisconsin, and a large corporate hub in Downtown Minneapolis, Minnesota
- Produces high-quality, great-tasting protein snacks that feed the wild sides of consumers around the world
Company Specialties:
- Food Safety and Quality
- Safety
- Operations
- Protein Snacks and Meat Snacks
Company Website: http://www.jacklinks.com
ASSUMPTION: Jack Link's is a well-established company with a strong presence in the protein snack market. They value innovation, creativity, and a clear sense of urgency in their employees.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Sr. Social Media Manager and works closely with the full integrated marketing team
Work Arrangement: On-site, with flexibility to travel (5-10% throughout the year) to select Jack Link's events
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunities to work with a variety of brands and campaigns
- Chance to gain experience working with a global brand
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work with a variety of brands and campaigns.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 600 Hennepin Avenue, Suite 120, Minneapolis, MN 55403, USA
Geographic Context:
- Minneapolis is the largest city in Minnesota and the 46th-most populous city in the United States
- The city is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, 40 hours per week, with flexibility to work additional hours as needed
ASSUMPTION: The office environment is collaborative and fast-paced, with a focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Social media expertise and influencer marketing experience
- Creativity and strategic thinking
- Communication and writing skills
- Organizational skills and attention to detail
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include examples of successful influencer campaigns you've managed
- Demonstrate your understanding of Jack Link's brand and values
- Showcase your creativity and strategic thinking in your responses to interview questions
ATS Keywords: Influencer marketing, social media, brand marketing, communications, campaign management, relationship building, content creation, data analysis, creativity, organization, storytelling, communication skills, self-discipline, flexibility, team collaboration, strategic thinking
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- META Business Suite
- Sprout
- TikTok Creator Marketplace
- TikTok Shop
- Other relevant social media management and analytics tools
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Be Real: Authenticity and transparency are valued at Jack Link's
- Speed Matters: The company prioritizes quick decision-making and execution
- Stewardship: Jack Link's is committed to responsible business practices and sustainability
- Relationship Driven: The company values strong relationships with employees, customers, and partners
- Self-Discipline: Jack Link's expects its employees to be self-motivated and accountable
- Show Awesome Character: The company values positivity, respect, and a strong work ethic
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and creativity
Self-Assessment Questions:
- Do you align with Jack Link's core values, particularly "Be Real" and "Speed Matters"?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong sense of personal accountability and self-discipline?
ASSUMPTION: Jack Link's values authenticity, transparency, and a strong work ethic in its employees. Candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may be challenging for some candidates
- The role requires a strong understanding of social media trends and influencer marketing best practices
- Travel may be required (5-10% throughout the year) to select Jack Link's events
- The role may involve working with a variety of brands and campaigns, which can be challenging for some candidates
ASSUMPTION: The ideal candidate will have experience managing multiple campaigns simultaneously and be comfortable working with a variety of brands and campaigns.
📈 Similar Roles Comparison
- This role is similar to other influencer marketing or social media manager positions, but with a focus on the protein snack industry
- Jack Link's is a well-established company with a strong presence in the protein snack market, offering opportunities for growth and development
- This role may offer more opportunities for travel and event management compared to similar roles at other companies
ASSUMPTION: This role offers unique opportunities for growth and development within the protein snack industry, as well as the chance to work with a variety of brands and campaigns.
📝 Sample Projects
- Developing and executing an influencer campaign for a new product launch
- Managing a team of influencers for a brand activation at a major event
- Analyzing campaign performance and optimizing strategies in real-time
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to manage multiple campaigns simultaneously.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Jack Link's?
- What opportunities are there for growth and development within the company?
- How does Jack Link's support work-life balance for its employees?
- What is the team structure and dynamic for the social media department?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer campaigns you've managed
- Demonstrate your understanding of Jack Link's brand and values in your application materials
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
