📌 Core Information
🔹 Job Title: Social Media / Insights Analyst
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Meycauayan, Bulacan, Philippines
🔹 Job Type: Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-16
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Monitoring and analyzing digital and social media channels to support consumer engagement services and brands
- Delivering data-driven conclusions in reports, dashboards, and presentations to address business questions
- Engaging with consumers using appropriate tone-of-voice and tracking trending conversations
- Identifying consumer complaints and performing refunds using Omnichannel
- Collaborating with brands and agencies to publish or schedule online materials
ASSUMPTION: This role requires a strong focus on data analysis and interpretation, as well as excellent communication skills to effectively convey insights to stakeholders.
📋 Key Responsibilities
✅ Monitor and analyze owned digital and social media channels to support consumer engagement services and brands
✅ Deliver data-driven conclusions in reports, dashboards, and presentations to address business questions, including social brand equity report, owned digital and social channels measurement, analysis of marketing campaign performance, and analysis of brand ecosystem
✅ Gather business requirements and feedback, analyze them, and transform into actionable briefs to ensure accurate and timely delivery of real-time social media reports and ad-hoc requests within agreed market SLA
✅ Timely engagement of potential reputational risks and timely alerting to respective Functions/Brands to help prevent issue escalation, and provide support in issue management
✅ Monitor owned social media channels and engage with consumers using appropriate tone-of-voice depending on the channel. Keep track of trending conversations in our community and across our competitors to provide actionable insights to Partners that will improve messaging and content creation.
✅ Identify consumer complaints and perform refunds using Omnichannel
✅ Publish or schedule online materials using social media platform and tools as requested by the brands or agency. Work with brand to ensure that the materials has passed Creative X prior to publishing
✅ Set alignment calls with Market Partners to present the report, insights, and recommendations
✅ Identify opportunities for improvements, implement best practices in collaboration with other team members and Partners
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work well under pressure to meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree (e.g., marketing, business studies, communications, journalism, media studies, psychology)
Experience: 6-12 months of experience working in Digital and Social Media
Required Skills:
- Strong knowledge of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube)
- Specific hands-on experience with social media listening tools (Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Analytics or similar)
- Ability to work with large volumes of data and find the story in the metrics, create and communicate findings by analyzing data from variety of sources, both quantitative and qualitative
- Proficient user of MS Word, PowerPoint, and Excel
- Strong data analysis and problem-solving skills
- Background working with analytical tasks
- Can communicate effectively in English
Preferred Skills:
- Content writing background
ASSUMPTION: While a content writing background is not required, it would be beneficial for creating engaging content and communicating insights effectively.
💰 Compensation & Benefits
Salary Range: PHP 35,000 - 45,000 per month (Estimated based on industry standards for entry-level marketing roles in the Philippines)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Nestlé products
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Philippines. Actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (Global, with a large presence in the Philippines)
Founded: 1866 (Headquarters in Vevey, Switzerland)
Company Description:
- Nestlé is the world's largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come
- Their portfolio covers almost every food and beverage category, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families
- Nestlé is committed to respect: respect for themselves, respect for others, respect for diversity, and respect for the future
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé is a well-established multinational corporation with a strong presence in the Philippines, offering a wide range of products and services. Working for Nestlé provides opportunities for career growth and development within a global organization.
📊 Role Analysis
Career Level: Entry-level to Junior Analyst
Reporting Structure: This role reports directly to the Consumer Engagement Services team
Work Arrangement: Hybrid (On-site with flexible remote work options)
Growth Opportunities:
- Progression to Senior Analyst or Specialist roles within the Consumer Engagement Services team
- Transition to other marketing or communications roles within Nestlé, such as Brand Manager or Content Creator
- Potential opportunities to work on international projects or assignments
ASSUMPTION: This role offers opportunities for professional growth and development within Nestlé's marketing and communications functions. With Nestlé's global presence, there may also be opportunities for international assignments or projects.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Meycauayan, Bulacan, Philippines
Geographic Context:
- Meycauayan is a first-class municipality in the province of Bulacan, located approximately 45 kilometers north of Manila
- The area has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
- Meycauayan is known for its industrial parks and manufacturing facilities, including Nestlé's operations in the Philippines
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility. Meycauayan offers a convenient location for those living in nearby provinces or cities, with easy access to major transportation networks.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit with Nestlé's values and work environment
- Problem-solving and critical thinking abilities
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Nestlé's products, brands, and market presence in the Philippines
- Prepare examples of your data analysis and interpretation skills, as well as your communication and presentation abilities
- Show enthusiasm for the role and Nestlé's mission and values
ATS Keywords: Social Media, Insights, Data Analysis, Consumer Engagement, Brand Management, Marketing Campaigns, Reputation Management, Digital Marketing, Content Creation, Consumer Insights, Market Research, Marketing Analytics, Marketing Strategy, Marketing Communications
ASSUMPTION: Nestlé's application process may vary depending on the role and location. Applicants should be prepared to demonstrate their skills and experiences throughout the interview process.
🛠️ Tools & Technologies
- Social media listening tools (e.g., Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Analytics)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and preferences. Applicants should be prepared to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future
- Excellence: Striving for excellence in all aspects of our work
- Courage: Having the courage to act, to dare to try new things, and to challenge the status quo
- Passion: Bringing passion to our work, our brands, and our relationships
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and focused on delivering value
Self-Assessment Questions:
- Do I align with Nestlé's values, particularly in demonstrating respect, excellence, courage, and passion in my work?
- Am I comfortable working in a collaborative, data-driven, and adaptable team environment?
- Do I have strong analytical skills and the ability to communicate complex data insights effectively?
ASSUMPTION: Nestlé places a strong emphasis on cultural fit and alignment with their core values. Applicants should carefully consider how their personal values and work style align with Nestlé's expectations.
⚠️ Potential Challenges
- Working with large volumes of data and tight deadlines may be challenging for some individuals
- Adapting to a hybrid work environment may present challenges for those who prefer a fully on-site or fully remote work arrangement
- Managing consumer complaints and refunds may require strong communication and problem-solving skills
- Working in a fast-paced, dynamic marketing environment may be challenging for those who prefer a more stable and predictable work environment
ASSUMPTION: While this role offers many opportunities for professional growth and development, it also presents challenges that applicants should be prepared to address.
📈 Similar Roles Comparison
- Compared to other marketing and communications roles, this role places a stronger emphasis on data analysis and interpretation
- Unlike some marketing roles, this role requires a strong understanding of social media platforms and listening tools
- Career progression in this role may follow a path towards senior analyst or specialist roles within the Consumer Engagement Services team, rather than transitioning to brand management or content creation roles
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Analyzing the performance of a social media campaign and providing data-driven recommendations for improvement
- Identifying trends and insights in consumer conversations across multiple social media platforms and developing actionable strategies to capitalize on opportunities
- Developing a comprehensive brand equity report, including analysis of owned digital and social channels, competitor analysis, and market trends
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that the Social Media / Insights Analyst may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other marketing and communications teams within Nestlé?
- What opportunities are there for professional growth and development within this role and Nestlé?
- How does Nestlé support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your data analysis and interpretation skills, as well as your communication and presentation abilities
- Show enthusiasm for the role and Nestlé's mission and values
- Follow up with the hiring manager or recruiter one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
