Social Media Intern

📌 Core Information

🔹 Job Title: Social Media Intern

🔹 Company: St. Luke’s University Health Network

🔹 Location: Bethlehem, PA - 240 Union Station Plz

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting departmental goals through creative problem-solving and technical skills
• Working independently and collaboratively on projects and tasks
• Gaining practical experience in a professional healthcare environment
• Contributing to the network's mission of providing excellent patient care and improving access to services

ASSUMPTION: This internship is designed for students currently enrolled in a Bachelor's Degree program in Marketing or a related field, seeking real-world experience in a healthcare setting.

📋 Key Responsibilities

✅ Support a department’s goals by providing assistance, ideas, and solutions

✅ Work independently to complete tasks by assigned deadlines

✅ Collaborate with a team to work on projects and group-based problem-solving

ASSUMPTION: The specific tasks and projects assigned to the intern may vary depending on the department they are assigned to and the network's current needs.

🎯 Required Qualifications

Education: Currently enrolled in a Bachelor's Degree program in Marketing or a related field

Experience: None required

Required Skills:

• Strong communication skills
• Creative problem-solving abilities
• Proficiency in social media platforms
• Basic understanding of marketing principles

Preferred Skills:

• Previous internship or work experience in marketing or a related field
• Familiarity with healthcare industry trends

ASSUMPTION: While not explicitly stated, having a strong interest in the healthcare industry and a willingness to learn are likely to be valued by the employer.

💰 Compensation & Benefits

Salary Range: Internships at St. Luke's are typically unpaid, but this may vary depending on the specific department and position. Industry standards for unpaid internships include academic credit, hands-on experience, and potential job offers upon completion.

Benefits:

• Academic credit (if arranged with the intern's institution)
• Hands-on experience in a professional healthcare setting
• Potential job offers upon completion of the internship

Working Hours: Part-time, with hours and schedule to be determined by the department and the intern's availability.

ASSUMPTION: The internship duration and hours may vary depending on the department and the intern's academic calendar.

📌 Applicant Insights

🔍 Company Context

Industry: St. Luke's University Health Network is a non-profit hospital network, providing a wide range of healthcare services, including acute care, ambulatory services, and community-based programs.

Company Size: With over 10,000 employees, St. Luke's is one of the largest employers in the Lehigh Valley region, offering a diverse range of career opportunities.

Founded: St. Luke's was founded in 1872, making it one of the oldest and most established healthcare providers in the region.

Company Description:

• St. Luke's is a nationally recognized network of hospitals, physicians, and other health organizations.
• The network is committed to providing excellent patient care, educating healthcare providers, and improving access to care in the communities it serves.
• St. Luke's offers a wide range of services, including oncology, cardiology, neuroscience, orthopedics, and emergency medicine, among others.

Company Specialties:

• Oncology
• Cardiology/Cardiovascular Surgery
• Neuroscience
• Orthopedics
• Level 1 and Level IV Adult Trauma Center
• Obstetrics/Perinatal Care
• Bariatric Surgery
• Radiology
• Women's/Children's Health
• Robotic/Minimally Invasive Surgery
• Emergency Medicine

Company Website: www.sluhn.org

ASSUMPTION: St. Luke's University Health Network is committed to providing a supportive and inclusive work environment, valuing diversity and promoting equal opportunities for all employees and applicants.

📊 Role Analysis

Career Level: This internship is designed for students currently enrolled in a Bachelor's Degree program, seeking entry-level experience in marketing or a related field.

Reporting Structure: The intern will report directly to the department head or manager, depending on the specific department they are assigned to.

Work Arrangement: This is a part-time, on-site internship. The intern's schedule and hours will be determined by the department and the intern's availability.

Growth Opportunities:

• Gain practical experience in a professional healthcare setting
• Develop and refine marketing skills
• Potential job offers upon completion of the internship
• Network with healthcare professionals and industry experts

ASSUMPTION: While not explicitly stated, the internship may provide opportunities for the intern to take on more responsibilities and demonstrate their skills as they progress through the program.

🌍 Location & Work Environment

Office Type: The intern will work on-site at one of St. Luke's campuses, depending on the specific department they are assigned to.

Office Location(s): Bethlehem, PA - 240 Union Station Plz (main campus), with additional locations in Allentown, Easton, Quakertown, Coaldale, Stroudsburg, Phillipsburg, Lehighton, and Lehighton (PA), and Phillipsburg (NJ).

Geographic Context:

• The Lehigh Valley region, where St. Luke's is based, is home to a diverse range of industries, including healthcare, manufacturing, and technology.
• The region offers a mix of urban and rural environments, with easy access to major cities like New York and Philadelphia.
• The Lehigh Valley has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The intern's schedule and hours will be determined by the department and the intern's availability. Typically, interns can expect to work during regular business hours, with some flexibility depending on the department's needs.

ASSUMPTION: The internship may require the intern to work some evenings or weekends, depending on the department's needs and the intern's availability.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Complete any additional forms or assessments required by the department
• Participate in an interview with the department head or manager
• Receive a decision regarding your application

Key Assessment Areas:

• Communication skills
• Problem-solving abilities
• Understanding of marketing principles
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Be prepared to discuss your interest in the healthcare industry and your career goals
• Demonstrate your understanding of St. Luke's mission and values

ATS Keywords: Marketing, Social Media, Internship, Healthcare, Problem-Solving, Communication, Collaboration, Project Support

ASSUMPTION: St. Luke's uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure that your application is seen by the hiring manager.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Marketing software and tools (e.g., Hootsuite, Buffer, Canva)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used by the intern may vary depending on the department they are assigned to and the network's current needs.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Collaboration
• Accountability
• Respect
• Innovation

Work Style:

• Team-oriented
• Adaptable
• Problem-solving focused
• Results-driven
• Patient-centered

Self-Assessment Questions:

• Do you share St. Luke's commitment to providing excellent patient care and improving access to services?
• Are you able to work collaboratively with a team to achieve common goals?
• Do you have a strong work ethic and a commitment to excellence?

ASSUMPTION: St. Luke's values employees who are committed to their mission, work well with others, and strive for excellence in all that they do.

⚠️ Potential Challenges

• The internship may require working with sensitive patient information, requiring a high level of discretion and confidentiality
• The intern may be required to work flexible hours, including evenings and weekends, depending on the department's needs
• The intern may face challenges adapting to the fast-paced and sometimes stressful environment of a healthcare setting
• The intern may need to balance their internship responsibilities with their academic coursework and other commitments

ASSUMPTION: While these challenges may arise, St. Luke's is committed to providing a supportive and inclusive work environment, with resources and training available to help interns succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this internship is focused on the healthcare industry, requiring an understanding of healthcare trends and regulations
• This internship offers the opportunity to gain practical experience in a professional healthcare setting, providing a unique perspective on the industry
• Compared to other marketing internships, this role may offer more responsibility and autonomy, depending on the department and the intern's skills and experiences

ASSUMPTION: While this internship is unique in its focus on the healthcare industry, it shares many similarities with other marketing internships, including a focus on creativity, problem-solving, and collaboration.

📝 Sample Projects

• Developing and implementing a social media campaign to promote a new healthcare service or initiative
• Analyzing social media data to identify trends and make data-driven recommendations for improvement
• Creating content for St. Luke's social media channels, including graphics, videos, and blog posts

ASSUMPTION: The specific projects assigned to the intern may vary depending on the department they are assigned to and the network's current needs.

❓ Key Questions to Ask During Interview

• What are the specific responsibilities and projects for this internship?
• How does this internship fit into the department's overall goals and objectives?
• What opportunities are there for professional development and growth during the internship?
• How does St. Luke's support work-life balance for its interns?
• What is the typical career path for someone in this role?

ASSUMPTION: These questions can help the intern better understand the role, the department, and the network, allowing them to make an informed decision about whether the internship is the right fit for their career goals and personal circumstances.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for your interview by researching St. Luke's mission, values, and services
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.