Social Media Intern

📌 Core Information

🔹 Job Title: Social Media Intern

🔹 Company: O My Bag

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-time Internship

🔹 Category: Marketing & Communications

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (4 days per week)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for O My Bag's social media platforms
• Assisting in social media strategy and competitor analysis
• Managing operational tasks and audience engagement
• Collaborating with the marketing team to bring fresh ideas and creativity

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to thrive in a fast-paced fashion environment.

📋 Key Responsibilities

✅ Create content for social media platforms, including Instagram stories and TikTok videos, under the guidance of the social media manager

✅ Assist in social media strategy by brainstorming ideas, conducting competitor analysis, and analyzing metrics to increase brand awareness and audience engagement

✅ Manage operational tasks, such as interacting with the audience, organizing content folders, tagging products on the website, and uploading Pinterest content

✅ Assist in the content creation process by helping with filming days or creating content independently

ASSUMPTION: The role may require occasional on-camera appearances and a willingness to try new things.

🎯 Required Qualifications

Education: Currently enrolled in a Bachelor’s or Master’s Degree program in Communication, Marketing, Business Development, or a related field

Experience: Previous social media or content creation experience is a plus but not required

Required Skills:

• Fluency in English; Dutch is a plus
• Proficient in Canva, Capcut, and Adobe Photoshop
• Strong organizational skills and attention to detail
• Excellent communication skills and creativity
• Ability to work independently and in a team environment

Preferred Skills:

• Previous experience in the fashion industry
• Familiarity with social media analytics tools
• Knowledge of the fair trade and sustainable fashion movements

ASSUMPTION: Candidates should be enthusiastic, motivated, and eager to learn in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: €400 per month (based on 40 hours per week)

Benefits:

• Vegetarian lunch provided daily
• 6 vacation days
• Continuous learning opportunities and team bonding activities

Working Hours: 40 hours per week, with a flexible schedule

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing internships in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, with a focus on sustainable and fair trade practices

Company Size: Small (11-50 employees), fostering a close-knit and collaborative work environment

Founded: 2011, with a mission to create fair jobs, connect producers to the global market, and make beautiful bags with a purpose

Company Description:

• O My Bag is a certified B Corp, committed to sustainability and social responsibility
• The company offers a range of eco-leather bags and accessories for both men and women
• O My Bag brings sustainability and fashion lovers together, empowering shoppers to make a positive impact with their purchasing decisions

Company Specialties:

• Fairly made products
• Ecological leather
• Sustainable fashion

Company Website: www.omybagamsterdam.com

ASSUMPTION: O My Bag's commitment to sustainability and social responsibility sets it apart in the fashion industry and attracts like-minded employees.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and learning within the marketing department

Reporting Structure: The Social Media Intern will report directly to the Social Media Manager and work closely with the Marketing Manager

Work Arrangement: On-site, with a requirement to work in the office for at least 4 days per week

Growth Opportunities:

• Gain practical experience in social media management and content creation
• Develop skills in competitor analysis, metrics analysis, and strategy development
• Build a professional network within the fashion and marketing industries

ASSUMPTION: This internship provides a unique opportunity for students to gain hands-on experience in a fast-paced, creative environment and make a positive impact on the company's social media presence.

🌍 Location & Work Environment

Office Type: Creative and collaborative, with two stunning locations in De Pijp and the 9 Streets in Amsterdam

Office Location(s): Ceintuurbaan 117, Amsterdam, Noord Holland 1072EZ, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong focus on sustainability and innovation
• The city offers a high quality of life, with numerous cultural attractions, parks, and bike-friendly streets
• O My Bag's offices are centrally located, providing easy access to public transportation and local amenities

Work Schedule: Flexible, with a requirement to work 40 hours per week and be present in the office for at least 4 days per week

ASSUMPTION: The office environment at O My Bag is dynamic, supportive, and focused on personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone or video call to discuss the role and assess cultural fit
• Assignment to evaluate creative and analytical skills
• In-person interview at the O My Bag office

Key Assessment Areas:

• Creativity and design skills
• Communication and interpersonal skills
• Analytical and problem-solving skills
• Cultural fit and alignment with O My Bag's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your portfolio or examples of your previous work, if applicable
• Prepare questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Social Media, Content Creation, Marketing, Fashion, Sustainability, Fair Trade, Competitor Analysis, Metrics Analysis, Teamwork, Creativity, Adobe Photoshop, Canva, Capcut

ASSUMPTION: The application process at O My Bag is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Canva
• Capcut
• Adobe Photoshop
• Social media platforms (Instagram, TikTok, Pinterest)
• Social media analytics tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and social responsibility
• Creativity and innovation
• Collaboration and teamwork
• Continuous learning and growth

Work Style:

• Fast-paced and dynamic
• Creative and collaborative
• Focused on personal and professional growth
• Committed to making a positive impact

Self-Assessment Questions:

• Do you share O My Bag's passion for sustainability and social responsibility?
• Are you comfortable working in a fast-paced, creative environment?
• Do you thrive in collaborative settings and enjoy working in a team?
• Are you eager to learn and grow both personally and professionally?

ASSUMPTION: Candidates who align with O My Bag's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to a dynamic work environment with changing priorities
• Balancing creativity and analytics in social media strategy and content creation
• Occasional on-camera appearances and willingness to try new things

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Unlike other social media internships, this role focuses on sustainable and fair trade fashion, allowing candidates to make a positive impact with their work
• O My Bag's small company size fosters a close-knit, collaborative work environment, providing more opportunities for growth and learning than larger organizations
• This role offers a unique opportunity to gain experience in both creative content creation and analytical social media strategy

ASSUMPTION: Candidates should consider their personal values and career goals when comparing this role to other opportunities in the industry.

📝 Sample Projects

• Creating a social media campaign to promote a new product launch
• Analyzing competitor social media strategies and identifying opportunities for improvement
• Developing a content calendar to ensure consistent and engaging social media presence

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and potential for growth in the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for O My Bag?
• What opportunities are there for professional development and growth within the company?
• How does O My Bag support work-life balance for its employees?
• What is the company's approach to sustainability and social responsibility, and how does this role contribute to that mission?

ASSUMPTION: These questions are designed to demonstrate the candidate's interest in the role and alignment with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or examples of your previous work, if applicable
• Prepare questions to ask during the interview to demonstrate your interest in the role and company
• Follow up with the hiring manager within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.