📌 Core Information
🔹 Job Title: Social Media Intern - Summer 2025
🔹 Company: Sporting Kansas City
🔹 Location: Kansas City, MO
🔹 Job Type: Part-Time, Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in content creation and strategy for various Sporting Club entities
- Engaging with fans and community through social media platforms
- Collaborating with cross-functional teams in a fast-paced environment
- Gaining hands-on experience in a professional sports organization
ASSUMPTION: This internship is designed to provide a well-rounded experience in social media management within the sports industry.
📋 Key Responsibilities
✅ Research and present new social trends, pop culture references, and opportunities to create buzzworthy content on social media
✅ Assist SKC Social team with content tagging and analytics reporting
✅ Assist SKC Creative team with selecting and tagging photos
✅ Produce original social content for Instagram Stories and TikTok
✅ Assist with event and match coverage for Sporting KC and affiliates social media channels
✅ Assist SKC Social team with community engagement
✅ Maintain the Sporting Kansas City brand by studying target markets and competitors
✅ Assist with brainstorming for partnership integration on social media
✅ Represent Sporting Kansas City and its related affiliates in a professional manner at all times
✅ Perform other related tasks as assigned
ASSUMPTION: The intern's primary responsibility is to support the social media team in creating engaging content and maintaining the organization's brand across various platforms.
🎯 Required Qualifications
Education: Pursuing an undergraduate degree or graduate degree in Marketing, Communications, Digital Media, Digital Marketing, or a related field (required)
Experience: None specified
Required Skills:
- Strong organizational, communication, and interpersonal skills
- Ability to organize work effectively, conceptualize, and prioritize objectives
- Self-motivating personality, eager to succeed
- High stamina and ability to handle pressure
- Ability to handle multiple tasks in a fast-paced environment with exceptional time management
- Enthusiastic, energetic, and imaginative
- Strong passion for the game of soccer
Preferred Skills:
- Adobe Creative Suite knowledge
- Proficient in Microsoft Office Suite
- Photography and photo editing experience
ASSUMPTION: While experience is not required, a strong foundation in social media, marketing, or communications is expected. Familiarity with Adobe Creative Suite and Microsoft Office Suite is a plus.
💰 Compensation & Benefits
Salary Range: $12 - $15 per hour (based on industry standards for internships in the sports industry)
Benefits:
- Gain real-world experience in a professional sports organization
- Networking opportunities with industry professionals
- Potential for full-time employment after graduation
Working Hours: 40 hours per week (August 26th to December 12th)
ASSUMPTION: The internship is part-time and unpaid, with the opportunity to earn course credit towards a degree.
📌 Applicant Insights
🔍 Company Context
Industry: Spectator Sports
Company Size: 501-1,000 employees
Founded: 1996
Company Description:
- Sporting Kansas City is a professional soccer club based in Kansas City, Missouri
- The team is a charter member of Major League Soccer and plays at state-of-the-art Sporting Park
- The organization is owned by a group of local entrepreneurs and is proud to be the only professional sports organization in Kansas City with local ownership
Company Specialties:
- Professional Soccer Club
- Professional Sports Team
- Entertainment
Company Website: http://www.sportingkc.com
ASSUMPTION: Sporting Kansas City is a well-established organization with a strong presence in the Kansas City community and a dedicated fan base.
📊 Role Analysis
Career Level: Entry-Level, Internship
Reporting Structure: The intern will report directly to the Social Media Manager
Work Arrangement: On-site, full-time (40 hours per week) for the duration of the internship (August 26th to December 12th)
Growth Opportunities:
- Potential for full-time employment after graduation
- Opportunity to work with various departments within the organization
- Chance to gain experience in a fast-paced, professional environment
ASSUMPTION: This internship provides a unique opportunity for students to gain hands-on experience in the sports industry and potentially launch their career.
🌍 Location & Work Environment
Office Type: Sports facility and corporate office
Office Location(s): Kansas City, MO (300 Wyandotte, Kansas City, MO 64105) and Children's Mercy Park, Kansas City, KS 66111
Geographic Context:
- Kansas City is the largest city in Missouri and the 37th largest city in the United States
- The city is known for its vibrant arts and culture scene, as well as its professional sports teams
- The cost of living in Kansas City is relatively low compared to other major cities in the United States
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event coverage)
ASSUMPTION: The intern will work primarily at the team's corporate office and sports facility, with the opportunity to travel to away games and events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Social Media Manager and/or other team members
- Background check and reference check (if applicable)
Key Assessment Areas:
- Communication skills
- Creativity and innovation
- Understanding of social media trends and platforms
- Enthusiasm for the game of soccer and the organization
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your understanding of the role and the organization's mission and values
- Showcase your creativity and passion for social media and the sports industry
ATS Keywords: Social Media, Content Creation, Marketing, Communications, Digital Media, Sports Industry, Internship
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and enthusiasm for the role.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Instagram, TikTok, Twitter, Facebook)
- Analytics tools (Google Analytics, Sprout Social, Hootsuite)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The intern will receive training and support as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Passion
- Respect
- Accountability
- Teamwork
Work Style:
- Collaborative
- Fast-paced
- Creative
- Results-driven
Self-Assessment Questions:
- Do you have a strong passion for the game of soccer and a desire to work in the sports industry?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a creative and innovative approach to social media content creation?
ASSUMPTION: Sporting Kansas City values candidates who are passionate, creative, and committed to the organization's mission and values.
⚠️ Potential Challenges
- Long hours and weekends may be required for event coverage
- The internship may be physically demanding, requiring the ability to stand, walk, and lift objects
- The internship may require the ability to work in various weather conditions
- The internship may require the ability to maintain confidentiality and handle sensitive information
ASSUMPTION: These challenges are inherent to working in a professional sports organization and can be mitigated with proper planning and communication.
📈 Similar Roles Comparison
- This role is unique to Sporting Kansas City and the professional sports industry
- Similar roles may be found in other professional sports organizations, marketing agencies, or communications firms
- Career paths in this field may include roles such as Social Media Manager, Marketing Coordinator, or Communications Specialist
ASSUMPTION: This role provides a unique opportunity to gain experience in the sports industry and potentially launch a career in marketing or communications.
📝 Sample Projects
- Creating a social media campaign to promote an upcoming event or match
- Developing a content calendar for a specific platform (e.g., Instagram, TikTok)
- Analyzing social media metrics and providing recommendations for improvement
ASSUMPTION: These projects are designed to provide the intern with hands-on experience in social media management and an understanding of the organization's goals and objectives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall social media strategy for the organization?
- What opportunities are there for growth and development within the organization?
- How does the social media team collaborate with other departments within the organization?
- What is the team's approach to work-life balance, and how is it supported within the organization?
ASSUMPTION: These questions are designed to provide the candidate with a better understanding of the role, the team, and the organization's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your social media content and campaigns to showcase your creativity and innovation
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
