🔹 Job Title: Social Media Internship
🔹 Company: The LEGO Group
🔹 Location: Billund, Denmark
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role is designed for students studying relevant fields at Danish universities, with a focus on social media, marketing, or communication. It offers a 6-month internship with the opportunity to learn and contribute to the global social media strategy of one of the world's most beloved brands.
✅ Engage key stakeholders to create and maintain detailed editorial plans for content to be published across global social media platforms
✅ Ensure a streamlined editorial planning process for global social media in line with The LEGO Group’s social strategy
✅ Bridge editorial planning with platform execution through clear communication and feedback loops
✅ Support the global team with ad-hoc critical business management tasks (presentations, team meetings, bookings, note taking)
ASSUMPTION: The intern will be expected to work independently on projects while being supported by the team. They will need to balance collaboration with key stakeholders and autonomous project progression.
Education: Pursuing a degree in Social Media, Media, Marketing, Communication, or Project Management at a Danish university
Experience: No prior professional experience required
Required Skills:
Preferred Skills:
ASSUMPTION: While not required, experience with social media management tools and knowledge of the LEGO brand could provide a competitive edge for applicants.
Salary Range: Industry-standard internship salary in Denmark, typically around DKK 20,000 - 25,000 per month (€2,670 - €3,335), with the possibility of a bonus upon completion of the internship
Benefits:
Working Hours: Full-time (40 hours/week), with an average of 3 days per week in the office (Hybrid work policy)
ASSUMPTION: The salary range is based on industry standards for internships in Denmark. The bonus is contingent upon successful completion of the internship and delivery of a project approved by the university.
Industry: Manufacturing (Toys)
Company Size: 19,562 employees (10,001+)
Founded: 1932
Company Description:
Company Specialties:
Company Website: LEGO Careers
ASSUMPTION: The LEGO Group is a well-established, global company with a strong focus on creativity, innovation, and learning-through-play. They prioritize a diverse, dynamic, and inclusive work environment.
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Global Social Media team and work closely with various stakeholders across disciplines
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
ASSUMPTION: While this role is an internship, there may be opportunities for growth and full-time employment within the company upon successful completion of the internship.
Office Type: Hybrid (3 days in the office, 2 days remote)
Office Location(s): Billund, Denmark
Geographic Context:
Work Schedule: Full-time (40 hours/week), with an average of 3 days per week in the office
ASSUMPTION: Billund offers a unique work environment, with a strong connection to the LEGO brand and a family-friendly atmosphere. The hybrid work arrangement provides flexibility while still fostering a collaborative office culture.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Social Media, Content Strategy, Editorial Planning, Stakeholder Collaboration, Project Management, LEGO, Marketing, Communication, Internship
ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, and an in-person or video interview. Applicants should tailor their application materials to highlight relevant skills and experiences, and be prepared to discuss their understanding of the role and the company.
ASSUMPTION: The intern will be expected to use various tools and technologies to manage projects, collaborate with stakeholders, and create content. Familiarity with these tools is not required but may be an advantage.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The LEGO Group values creativity, collaboration, and a strong work ethic. Applicants should be comfortable working in a team environment and be open to feedback and continuous learning.
ASSUMPTION: The intern may face challenges in managing multiple stakeholders, adapting to a fast-paced environment, and balancing independent work with collaboration. However, these challenges can also provide opportunities for growth and learning.
ASSUMPTION: While this role shares similarities with other social media internships, it offers unique opportunities to work on global projects and collaborate with diverse teams within the LEGO Group.
ASSUMPTION: The intern will have the opportunity to work on various projects that contribute to the global social media strategy of the LEGO Group.
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and that help them better understand the expectations and opportunities for growth.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.