Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Maryland Institute College of Art (MICA)

🔹 Location: Baltimore, MD

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and publishing visually compelling content across MICA's social media channels
• Developing and executing social media strategies to increase engagement and brand awareness
• Monitoring and engaging with MICA's social media community
• Collaborating with campus partners to identify and amplify stories that showcase MICA's impact

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and community management. The ideal candidate will have experience in higher education or arts organizations.

📋 Key Responsibilities

✅ Create and publish original, authentic, and visually compelling content across platforms such as Instagram, TikTok, Facebook, X (formerly Twitter), LinkedIn, YouTube, and emerging platforms

✅ Develop and maintain a comprehensive social media content calendar aligned with institutional priorities and marketing campaigns

✅ Monitor social media channels daily, engaging with followers and responding to inquiries, comments, and direct messages in a timely, brand-aligned manner

✅ Track and analyze social media metrics, generating reports to evaluate performance, inform content strategy, and identify areas for growth

✅ Stay current with social media trends, platform updates, and best practices, making recommendations to enhance MICA's social media presence

✅ Serve as the primary administrator for MICA's flagship social media accounts, ensuring consistent brand voice, accuracy, and alignment with MICA's strategic goals

✅ Collaborate with campus partners to provide guidance on social media best practices and help coordinate social media efforts across the institution

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects and deadlines simultaneously, and proficiency with project management software.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent combination of education and experience

Experience: 2+ years of professional experience managing social media accounts for a brand, institution, or organization

Required Skills:

• Knowledge of major social media platforms
• Strong writing, editing, and storytelling skills
• Ability to create visually appealing content, including basic graphic design and short-form video editing
• Proficiency with social listening, social media management and scheduling tools
• Strong organizational and project management skills
• Understanding of social media analytics
• Commitment to representing MICA's mission, values, and welcoming community in digital storytelling

Preferred Skills:

• Experience working in higher education, arts, or cultural organizations
• Familiarity with social media advertising
• Knowledge of accessibility best practices for digital content

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite, Canva, or other design tools is implied by the required skills.

💰 Compensation & Benefits

Salary Range: $54,900 - $68,600 (Based on the provided range and the role's requirements, this estimate seems reasonable for a mid-level social media manager in the Baltimore area)

Benefits:

• Satisfactory background check results required
• Some evening and weekend work may be required to support events and time-sensitive content

Working Hours: 35 hours/week; 12 months/year

ASSUMPTION: The salary range provided is an estimate based on the role's requirements and the company's size. Benefits may include health insurance, retirement plans, and other standard employee benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, specifically focused on visual arts and design

Company Size: 51-200 employees (According to LinkedIn, MICA has 233 employees)

Founded: 1826 (MICA was founded in 1826 and is one of the oldest arts colleges in the United States)

Company Description:

• MICA is a renowned arts college with a strong focus on visual storytelling and creative expression
• The college offers a wide range of programs, including fine arts, design, and art history
• MICA is committed to providing equal opportunity regardless of race, color, creed, national origin, religion, gender, sexual orientation, marital status, age, disability, or veteran status

Company Specialties:

• Visual arts and design education
• Community engagement and outreach
• Arts advocacy and research

Company Website: MICA.edu

ASSUMPTION: MICA is a well-established institution with a strong reputation in the arts community. The company values creativity, innovation, and diversity.

📊 Role Analysis

Career Level: Mid-level (Based on the required experience and the role's responsibilities)

Reporting Structure: The Social Media Manager reports directly to the Vice President of Strategic Communications and may oversee student workers, freelancers, or interns

Work Arrangement: On-site, with some flexibility for evening and weekend work to support events and time-sensitive content

Growth Opportunities:

• Potential advancement to a senior or management role within the Strategic Communications department
• Opportunities to collaborate with various campus partners and gain exposure to different aspects of the institution
• Professional development opportunities through workshops, conferences, and online courses

ASSUMPTION: This role offers opportunities for professional growth and development within the institution and the broader arts community.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and creative work environment

Office Location(s): 1300 W Mount Royal Ave, Baltimore, MD 21217

Geographic Context:

• Baltimore is a diverse and vibrant city with a rich arts and cultural scene
• The city offers a lower cost of living compared to other major metropolitan areas on the East Coast
• Baltimore is home to numerous museums, galleries, and arts organizations, providing ample opportunities for networking and collaboration

Work Schedule: Monday-Friday, with some flexibility for evening and weekend work as needed

ASSUMPTION: The work environment at MICA is collaborative, creative, and supportive of employees' professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check (if selected)

Key Assessment Areas:

• Social media strategy and content creation skills
• Understanding of MICA's mission, values, and brand
• Ability to work collaboratively and manage multiple projects
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media content creation and management experience
• Demonstrate your understanding of MICA's mission, values, and brand in your application materials

ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Editing, Project Management, Social Media Analytics, Storytelling, Engagement Strategies, Community Management, Brand Awareness, Collaboration, Trend Analysis, Communication Skills, Adobe Creative Suite, Canva, Social Listening

ASSUMPTION: The application process for this role is likely competitive, and demonstrating a strong understanding of MICA's mission and values, as well as relevant experience and skills, will be crucial for success.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Canva
• Social media management and scheduling tools (e.g., Meltwater, Sprout Social, Hootsuite)
• Project management software (e.g., Asana)

ASSUMPTION: Proficiency in these tools is required for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and community engagement
• Diversity, equity, and inclusion

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with MICA's commitment to diversity, equity, and inclusion in your personal and professional life?
• Can you provide an example of a time when you had to adapt to a significant change in a social media strategy or campaign, and how did you approach it?
• How do you ensure that your content is accessible and inclusive for a diverse audience?

ASSUMPTION: Candidates who demonstrate a strong fit with MICA's values and work style will be more likely to succeed in this role and contribute to the institution's mission.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation deadlines
• Adapting to changes in social media trends and platform updates
• Balancing the need for authenticity and creativity with the institution's brand guidelines and strategic priorities
• Collaborating effectively with various campus partners and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication and collaboration with team members and partners.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Specialist role in other higher education institutions or arts organizations
• However, this role may have more focus on community engagement and storytelling, as well as collaboration with various campus partners
• Career progression may involve moving into a senior or management role within the Strategic Communications department or transitioning into a related role within the institution

ASSUMPTION: While this role shares similarities with other social media manager positions, the unique context of working in a higher education institution and the focus on storytelling and community engagement set it apart.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming art exhibition or event
• Creating a series of short-form videos to showcase student artwork and projects
• Analyzing social media metrics to inform content strategy and identify opportunities for growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from content creation and strategy to analysis and reporting.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Strategic Communications department?
• How does this role fit into the broader strategic communications goals and priorities for the institution?
• What opportunities are there for professional development and growth within the department and the institution?
• How does MICA support work-life balance for its employees?
• What are the most significant challenges facing the Strategic Communications department, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the institution, as well as your commitment to understanding the context and dynamics of the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media content creation and management experience to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.