Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Guidewire Software

🔹 Location: Remote (USA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (USA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global organic social media strategy
• Collaborating with cross-functional teams to create integrated campaigns
• Managing daily publishing, engagement, and brand consistency across all social channels
• Analyzing performance and providing insights to optimize content
• Partnering with demand generation on paid social media campaigns

ASSUMPTION: This role requires a strategic thinker with strong analytical and reporting skills, as well as excellent writing and content creation abilities.

📋 Key Responsibilities

✅ Owns global social media strategy, execution, and governance across all major platforms

✅ Plans and publishes content that supports Guidewire’s thought leadership, product launches, customer success stories, events, and employer brand

✅ Collaborates with internal teams to build and launch integrated social media campaigns

✅ Supports executive and subject matter expert thought leadership through social media content creation and amplification

✅ Manages incoming requests for social media support and prioritizes against Guidewire social media growth objectives

✅ Monitors social media performance and brand sentiment using analytics and social listening tools

✅ Partners with demand generation on paid social media campaigns, including strategy, audience targeting, budget management, and performance tracking

✅ Develops and maintains the social media calendar, ensuring a consistent and strategic posting cadence

✅ Tracks competitive benchmarks and industry trends to inform and evolve Guidewire’s social strategy

✅ Acts as a social media lead for major company events, coordinating real-time content, engagement, and post-event recaps

✅ Manages operationalization of internal social media platform adoption and engagement

✅ Ensures social media assets and written content align with brand and messaging guidelines

✅ Amplifies multimedia content, including videos, blogs, podcasts, and other digital media

✅ Manages and owns Guidewire’s social media tools and platforms, including user access, reporting setup, publishing workflows, and ongoing optimization

✅ Serves as Guidewire’s primary point of contact for social media vendors and platform representatives

ASSUMPTION: This role requires a high level of organization and project management skills, as well as the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or related field

Experience: 5+ years of experience in social media marketing, preferably in the B2B software or technology space

Required Skills:

• Excellent writing and content creation skills
• Strong analytical and reporting skills
• Ability to collaborate effectively with global and cross-functional teams
• Proficiency in social media platforms and tools such as LinkedIn, Twitter, YouTube, Facebook, Instagram, Meltwater, Sprout Social, Hootsuite, or similar

Preferred Skills:

• Strategic thinker with an understanding of the B2B customer journey
• Strong organizational and project management skills
• Creative storyteller with the ability to distill complex topics into engaging, easy-to-digest social content
• Confident communicator who can partner with executives and technical experts to shape Guidewire’s social presence
• Self-starter who thrives in a fast-paced, dynamic environment and adapts quickly to changing priorities
• Collaborative mindset with a passion for brand building and audience engagement
• Experience in the insurance or financial services sector strongly preferred

ASSUMPTION: Candidates with a proven track record of managing corporate social media channels with a focus on engagement and performance are highly desired.

💰 Compensation & Benefits

Salary Range: $86,000 - $168,000 USD per year

Benefits:

• Bonus
• Equity
• Benefits

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Social Media Manager role in the United States, with consideration for the required experience level and the remote nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Software industry, specializing in P&C insurance software

Company Size: Medium to large (540+ customers worldwide)

Founded: 1993

Company Description:

• Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently
• Offers digital, core, analytics, and AI solutions delivered as a cloud service
• Serves customers ranging from new ventures to the largest and most complex in the world

Company Specialties:

• P&C insurance software
• Cloud-based solutions
• Data analytics and AI

Company Website: guidewire.com

ASSUMPTION: Guidewire is a well-established company with a strong focus on innovation and customer success in the P&C insurance software industry.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports to the Director, Public Relations

Work Arrangement: Remote (USA)

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas of the business
• Opportunity to work with a diverse range of teams and stakeholders
• Chance to develop and refine social media strategy and skills

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Remote (USA)

Office Location(s): N/A (Remote)

Geographic Context:

• Remote work allows for flexibility and a better work-life balance
• Opportunity to work with a global team and collaborate with colleagues across different time zones
• Access to a diverse range of perspectives and ideas

Work Schedule: Full-time, typically 40 hours per week, with flexibility for a remote work arrangement

ASSUMPTION: The remote nature of this role offers a high degree of flexibility and the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills-based interviews
• Final interview with the hiring manager

Key Assessment Areas:

• Social media strategy and planning
• Content creation and storytelling
• Analytical and reporting skills
• Collaboration and communication skills
• Adaptability and problem-solving

Application Tips:

• Highlight relevant social media experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Guidewire's business and the role's requirements
• Prepare examples of your social media content and campaigns to showcase during the interview
• Research Guidewire's industry and competitors to showcase your knowledge and strategic thinking

ATS Keywords: Social Media Marketing, Content Creation, Analytics, Project Management, Collaboration, B2B Marketing, Brand Building, Audience Engagement, Thought Leadership, Digital Media, Social Media Strategy, Performance Tracking, Communication, Creative Storytelling, Social Media Tools, Trend Analysis

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills throughout the application and interview process.

🛠️ Tools & Technologies

• Social media platforms: LinkedIn, Twitter, YouTube, Facebook, Instagram
• Social media management tools: Meltwater, Sprout Social, Hootsuite
• Analytics and reporting tools: Google Analytics, social media analytics dashboards
• Project management tools: Asana, Trello, Jira

ASSUMPTION: Proficiency in relevant social media platforms and management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities?
• Are you a confident communicator who can partner with executives and technical experts to shape Guidewire’s social presence?
• Do you have a collaborative mindset with a passion for brand building and audience engagement?

ASSUMPTION: Candidates who align with Guidewire's company values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple social media channels and campaigns simultaneously
• Keeping up with industry trends and best practices in social media marketing
• Collaborating effectively with global and cross-functional teams
• Adapting to changing priorities and workload fluctuations

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Specialist: The former typically has more strategic responsibilities and oversees a team, while the latter focuses on day-to-day content creation and engagement
• Social Media Manager vs. Digital Marketing Manager: The former specializes in social media channels, while the latter oversees all digital marketing channels and campaigns
• Career path: Social Media Specialist → Social Media Manager → Digital Marketing Manager → Director of Marketing → CMO

ASSUMPTION: This role is well-suited for candidates looking to advance their careers in social media marketing and take on more strategic responsibilities.

📝 Sample Projects

• Developing and executing a global social media strategy for a product launch
• Creating and amplifying thought leadership content for executives and subject matter experts
• Managing and optimizing social media campaigns for events, such as Connections and industry tradeshows

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the opportunity to work with various teams and stakeholders.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Guidewire?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidewire support the professional development and growth of its employees?
• What is the company culture like, and how does this role contribute to maintaining a positive work environment?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, as well as your strategic mindset and commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume to highlight your relevant social media experience and skills
• Write a cover letter that demonstrates your understanding of Guidewire's business and the role's requirements
• Prepare examples of your social media content and campaigns to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.