Social Media Manager

📌 Core Information 🔹 Job Title: Social Media Manager 🔹 Company: Wing 🔹 Location: Remote, USA 🔹 Job Type: Full-Time 🔹 Category: Marketing & Communications 🔹 Date Posted: April 9, 2025 🔹 Experience Level: Mid-Senior level (5-10 years) 🔹 Remote Status: Remote OK 🚀 Job Overview Key aspects of this role include: - Leading Wing's organic social media strategy across multiple platforms - Managing the content calendar and creating engaging posts - Collaborating cross-functionally to source and develop content - Analyzing performance metrics to optimize content and grow reach - Staying updated on platform trends and emerging technologies ASSUMPTION: This role requires a strategic, creative, and data-driven social media professional who can thrive in a fast-paced environment and has a strong editorial eye and collaborative mindset. 📋 Key Responsibilities ✅ Lead Wing’s organic social media strategy across platforms including Instagram, X (Twitter), LinkedIn, YouTube, and emerging channels ✅ Manage the content calendar, write and edit engaging posts, and coordinate multimedia assets ✅ Partner closely with design, video, product, and communications teams to source and develop content ✅ Analyze performance metrics to optimize content, grow reach, and increase engagement ✅ Stay ahead of platform trends, algorithm changes, and emerging technologies ✅ Monitor conversations and manage community engagement with responsiveness, authenticity, and care ✅ Support the development of executive social media profiles and thought leadership campaigns ✅ Collaborate with external partners, influencers, and agencies to amplify Wing’s message and extend reach ✅ Contribute to real-time opportunities, campaigns, and events with rapid response content and coordination ASSUMPTION: This role requires a proactive mindset, curiosity about future-facing technology, and genuine enthusiasm for Wing’s mission. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) Experience: - 4+ years of experience managing social media for a high-growth brand, ideally in technology, aviation, logistics, or mobility - Proven track record of growing audiences and increasing engagement on social media platforms Required Skills: - Excellent writing, editing, and visual storytelling skills - Deep understanding of platform-specific best practices, social analytics tools, and paid media tactics - Experience working cross-functionally in a fast-paced, high-ambiguity environment - Ability to synthesize performance data into actionable insights and strategic recommendations - Familiarity with social media management tools (e.g., Sprout Social, Hootsuite, Later) and design/video editing tools (e.g., Canva, Adobe Creative Suite, CapCut) - Comfort representing a brand publicly and engaging with communities in real time Preferred Skills: - Familiarity with the drone delivery industry or related fields - Experience managing social media for a global brand - Fluency in multiple languages ASSUMPTION: Candidates should have a strong portfolio of owned social media work demonstrating creativity, editorial polish, and audience growth. 💰 Compensation & Benefits Salary Range: $111,000 - $172,000 USD per year (base salary + bonus + equity + benefits) Benefits: - Bonus - Equity - Benefits package Working Hours: Full-time (40 hours/week) with flexible hours and remote work options ASSUMPTION: The provided salary range is determined by role, level, and location, and may vary based on the specific location of the candidate. 📌 Applicant Insights 🔍 Company Context Industry: Wing is a subsidiary of Alphabet Inc., focusing on drone delivery as a safe, fast, and sustainable solution for last-mile logistics. The company operates in multiple countries and offers drone delivery services to businesses and consumers. Company Size: Wing is a mid-sized company with a team of over 500 employees, providing a dynamic and innovative work environment. Founded: Wing was founded in 2012 and has since grown to become a leading player in the drone delivery industry. Company Description: - Wing offers drone delivery services for businesses and consumers, reducing road accidents and air pollution - The company designs, builds, and operates its aircraft and offers drone delivery services on three continents - Wing is committed to creating the preferred means of delivery for the planet Company Specialties: - Drone delivery technology - Logistics and supply chain management - Autonomous systems and AI Company Website: ASSUMPTION: Wing's mission and values align with its commitment to sustainability, innovation, and customer service. 📊 Role Analysis Career Level: Mid-Senior level (5-10 years of experience) Reporting Structure: This role reports directly to the Head of Marketing, Communications & UX. Work Arrangement: This role is eligible for remote work, with the option to work from the Palo Alto office. Growth Opportunities: - Opportunities to work on high-impact projects and campaigns - Collaboration with cross-functional teams to develop and refine content strategies - Potential to grow within the marketing and communications department or explore other areas of the business ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company. 🌍 Location & Work Environment Office Type: Wing has offices in Palo Alto, California, and other locations worldwide, with remote work options available. Office Location(s): Palo Alto, California, USA (remote work available) Geographic Context: - Palo Alto is located in the heart of Silicon Valley, providing ample opportunities for networking and collaboration with tech industry professionals - The area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options ASSUMPTION: Wing's remote work policy allows for a flexible work-life balance and the ability to work from various locations. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the hiring manager 3. In-depth interview with the marketing team 4. Final interview with the Head of Marketing, Communications & UX Key Assessment Areas: - Social media strategy and content creation skills - Ability to analyze performance metrics and optimize content - Cross-functional collaboration and communication skills - Understanding of Wing's mission and values Application Tips: 1. Tailor your resume and cover letter to highlight your social media management experience and relevant skills 2. Include examples of your social media work and explain how you grew audiences and increased engagement 3. Showcase your understanding of Wing's mission and how your skills align with the company's goals ATS Keywords: Social media management, content creation, data analysis, community engagement, cross-functional collaboration, visual storytelling, trend monitoring, performance optimization, writing, editing, proactive mindset, technology enthusiasm, social media tools, design tools, audience growth, brand awareness ASSUMPTION: Applicants should focus on demonstrating their social media management skills and providing concrete examples of their work. 🛠️ Tools & Technologies - Social media management tools: Sprout Social, Hootsuite, Later - Design and video editing tools: Canva, Adobe Creative Suite, CapCut - Social media analytics tools: Hootsuite Insights, Sprout Social Analytics, Google Analytics - Project management tools: Asana, Trello, Jira ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided. 👔 Cultural Fit Considerations Company Values: - Innovation - Sustainability - Customer focus - Collaboration - Integrity Work Style: - Dynamic and fast-paced environment - Cross-functional collaboration and teamwork - Data-driven decision-making - Proactive and curious mindset - Genuine enthusiasm for Wing's mission Self-Assessment Questions: 1. How do you align with Wing's values, particularly innovation and sustainability? 2. How comfortable are you working in a fast-paced, cross-functional environment? 3. How does your personal work style fit with Wing's collaborative and data-driven approach? ASSUMPTION: Applicants should assess their fit with Wing's values and work style to ensure a successful and fulfilling career at the company. ⚠️ Potential Challenges 1. Managing multiple social media platforms and content calendars simultaneously 2. Keeping up with rapidly changing platform trends and algorithms 3. Balancing the need for authenticity and engagement with the desire to grow reach and increase brand awareness 4. Collaborating effectively with cross-functional teams to source and develop content 5. Maintaining a strong work-life balance in a fast-paced, remote work environment ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and innovative work environment. 📈 Similar Roles Comparison 1. Social Media Manager (Tech Industry): This role is similar to social media manager positions in the tech industry, focusing on growing brand awareness and engagement through social media channels. However, Wing's focus on drone delivery and sustainability sets it apart from other tech companies. 2. Social Media Manager (Logistics/Mobility): This role shares similarities with social media manager positions in the logistics and mobility industries, as all three focus on last-mile delivery solutions. However, Wing's use of drone technology and commitment to sustainability differentiate it from traditional logistics and mobility companies. 3. Career Path: This role offers opportunities for growth within the marketing and communications department or exploration of other areas of the business, such as product management or business development. ASSUMPTION: Applicants should consider the unique aspects of Wing's mission and values when comparing this role to similar positions in other industries. 📝 Sample Projects 1. Developing and executing a social media campaign to launch a new drone delivery service in a target market 2. Creating and optimizing content for Wing's social media channels to increase engagement and grow audiences 3. Monitoring and analyzing social media performance metrics to inform content strategy and optimize results 4. Collaborating with cross-functional teams to develop and refine content strategies for marketing campaigns and product launches ASSUMPTION: Applicants should provide specific examples of their social media management experience and explain how they grew audiences and increased engagement. ❓ Key Questions to Ask During Interview 1. How does this role fit into Wing's overall marketing and communications strategy? 2. What are the most significant challenges facing the social media team currently, and how can this role address them? 3. How does Wing support the professional development and growth of its employees? 4. What are the key performance indicators (KPIs) for this role, and how will success be measured? 5. How does Wing approach work-life balance, particularly for remote employees? ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and commitment to Wing's mission. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight your social media management experience and relevant skills 3. Include examples of your social media work and explain how you grew audiences and increased engagement 4. Prepare for interviews by researching Wing's mission, values, and industry, and practicing your responses to common interview questions 5. Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.