Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Schiller International University

🔹 Location: Madrid, Community of Madrid, Spain

🔹 Job Type: Full-Time

🔹 Category: Education Administration Programs

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing organic social media strategy for Schiller International University
• Managing and growing social media presence across multiple platforms
• Creating engaging content, including copies, visuals, and videos
• Analyzing data and generating reports to assess the effectiveness of organic efforts
• Collaborating with marketing and communications team, GEDU teams, and marketing agency

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proficiency in multiple social media platforms to effectively manage the university's online presence and engage with its audience.

📋 Key Responsibilities

✅ Design and implement organic social media strategy in coordination with the marketing department

✅ Manage social media accounts (Instagram, Facebook, LinkedIn, YouTube, X, and TikTok) by leading organic strategy, planning content, monitoring engagement, and creating monthly metrics reports

✅ Create content for social media posts, cover events and activities, and support marketing department campaigns

✅ Analyze industry trends, target audiences, and competitors to gather insights for organic strategy

✅ Coordinate internal and external communications in social media platforms with the Chief Communications Officer and other university departments

✅ Collaborate with marketing and communications team, GEDU teams, and marketing agency to optimize synergies and maintain brand voice

ASSUMPTION: The ideal candidate will have experience in social media management, strong organizational skills, and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field

Experience: Proven expertise in social media marketing and social media platforms

Required Skills:

• Native or bilingual proficiency in English
• Proficiency in Spanish
• Strategic thinking for developing effective marketing campaigns
• Strong copywriting skills for social media
• Ability to study and interpret marketing analytics
• Great organizational skills and ability to monitor multiple social media platforms concurrently
• Excellent communication skills for reporting results and liaising with agencies and contractors
• Adept at community building and keeping calm under high-pressure online interactions
• Tech-savvy for creating visuals if necessary, and collaborating with other creatives
• Problem-solver: identify issues and work proactively in solving them
• Flexible: able to focus on goals and prioritize more impactful activities
• Creative: find new ways to improve performance and make things happen
• Passion: for the educational industry and marketing
• Full proficiency in content creation tools such as Adobe Creative Suite, Canva, Capcut Pro, Figma
• Experience in front of the camera
• Proficiency on using analytics tools such as Hootsuite, Metricool, Meta Business Suite, and Meltwater

ASSUMPTION: Candidates should have a strong background in social media marketing, excellent communication skills, and a passion for the educational industry to succeed in this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (AI-estimated, based on market research for similar roles in Madrid)

Benefits:

• Health insurance
• Retirement plan
• Professional development opportunities
• Flexible working hours

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is estimated based on market research for similar roles in Madrid. Benefits may vary and are subject to confirmation with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Schiller International University operates in the education administration programs industry, focusing on online learning and degree programs for working adults.

Company Size: Schiller International University has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: The university's founding date is not specified, but it is an esteemed institution that awards online degrees, diplomas, and certificates to working adults.

Company Description:

• Schiller International University offers personalized online education solutions for working adults
• The university supports individuals in pursuing their dreams by attaining bachelors or masters degrees in their favorite disciplines
• The faculty consists of field experts and a spectacular class of PhD holders who nurture inborn talents and develop new skills through learning modules

Company Specialties:

• Online degree programs
• Diploma and certificate courses
• Flexible learning modules

Company Website: schiller.edu

ASSUMPTION: Schiller International University is committed to providing quality education and supporting working adults in achieving their academic goals through flexible online learning programs.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media marketing and management.

Reporting Structure: The Social Media Manager will report directly to the Chief Communications Officer and collaborate with the marketing and communications team, GEDU teams, and the marketing agency.

Work Arrangement: This is an on-site position, requiring the candidate to work from the university's office in Madrid, Community of Madrid, Spain.

Growth Opportunities:

• Expanding the university's social media presence and engagement
• Developing and implementing successful social media campaigns
• Collaborating with various teams and departments to optimize synergies
• Potential career progression within the marketing and communications department

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and communications department and the broader university organization.

🌍 Location & Work Environment

Office Type: On-site, with a dedicated office space for the Social Media Manager within the university's campus in Madrid.

Office Location(s): Calle de Serrano 156, Madrid, 28002, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, historic architecture, and a high quality of life
• The Community of Madrid is a region in central Spain, known for its rich history, natural beauty, and diverse economy
• Spain is a member of the European Union, offering opportunities for international collaboration and growth

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break), with occasional flexibility for event coverage and campaign support.

ASSUMPTION: The work environment at Schiller International University is dynamic, collaborative, and focused on supporting the academic goals of working adults through flexible online learning programs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing and communications team
• Final interview with the Chief Communications Officer
• Background check and offer extension

Key Assessment Areas:

• Social media marketing expertise
• Content creation and copywriting skills
• Analytical thinking and data interpretation
• Communication and collaboration skills
• Cultural fit with the university's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your social media marketing experience and relevant skills
• Include specific examples of successful social media campaigns or projects you've managed
• Demonstrate your understanding of the university's mission and how your skills align with the role's requirements
• Prepare questions to ask during the interview, focusing on the university's social media strategy, team dynamics, and growth opportunities

ATS Keywords: Social media marketing, content creation, copywriting, analytics, strategic thinking, communication skills, community building, problem-solving, creativity, organizational skills, tech-savvy, flexibility, passion for education, Adobe Creative Suite, Canva, Hootsuite

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the university.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Canva
• Capcut Pro
• Figma
• Hootsuite
• Metricool
• Meta Business Suite
• Meltwater

ASSUMPTION: The Social Media Manager will be expected to have proficiency in various content creation and analytics tools to effectively manage the university's social media presence.

👔 Cultural Fit Considerations

Company Values:

• Quality education
• Flexibility and personalized learning solutions
• Supporting individuals in pursuing their academic dreams

Work Style:

• Collaborative and team-oriented
• Focused on achieving results and driving engagement
• Adaptable and responsive to changing trends and priorities

Self-Assessment Questions:

• How do your personal values align with the university's commitment to quality education and supporting individuals in pursuing their academic dreams?
• Are you comfortable working in a dynamic and collaborative environment, with a focus on achieving results and driving engagement?
• How do your work style and preferences fit with the university's culture and expectations for this role?

ASSUMPTION: Candidates who share the university's values and are comfortable working in a collaborative and results-driven environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating engaging content consistently
• Keeping up with industry trends and adapting the organic social media strategy accordingly
• Collaborating effectively with various teams and departments to maintain brand voice and optimize synergies
• Balancing the demands of event coverage, campaign support, and day-to-day social media management

ASSUMPTION: The Social Media Manager will need to be organized, adaptable, and proactive in addressing these challenges to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Social Media Specialist or Social Media Coordinator, but with a broader scope and more strategic responsibilities
• In the education industry, this role may involve more collaboration with various departments and a focus on supporting the university's mission and values
• Career progression may include roles such as Social Media Manager, Marketing Manager, or Director of Marketing and Communications

ASSUMPTION: Candidates should consider the unique aspects of this role within the education industry and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and implementing a successful social media campaign to promote an upcoming university event
• Creating engaging content and managing social media platforms during a university-wide initiative or awareness campaign
• Analyzing industry trends and competitor activity to inform organic social media strategy and improve engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and strategic thinking required for this role, focusing on engagement, analytics, and campaign support.

❓ Key Questions to Ask During Interview

• What are the university's primary social media goals and objectives for the next year?
• How does the marketing and communications team collaborate and support each other in achieving these goals?
• What are the most significant challenges facing the university's social media presence, and how can this role address them?
• How does the university measure the success of its social media efforts, and what key performance indicators (KPIs) are tracked?
• What opportunities exist for professional growth and development within the marketing and communications department and the broader university organization?

ASSUMPTION: These questions will help candidates better understand the university's social media strategy, team dynamics, and growth opportunities, enabling them to make informed decisions about the role and their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media marketing experience and relevant skills
• Prepare for interviews by researching the university's mission, values, and social media presence, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.