🔹 Job Title: Social Media Manager - Brand
🔹 Company: First American
🔹 Location: Santa Ana, CA (Remote option available)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote option
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong understanding of social media platforms and a proven track record in developing and executing successful social media strategies.
✅ Develop and execute a dynamic, multi-channel social media strategy aligned with brand and business objectives.
✅ Develop platform-specific content playbooks for each relevant social platform aligning each to its unique audience intent.
✅ Manage the enterprise social editorial calendar and oversee content deployment across platforms.
✅ Collaborate with internal stakeholders and our in-house creative agency on visuals, messaging, and multimedia assets.
✅ Apply platform best practices and emerging trends to enhance reach and engagement.
✅ Ensure alignment of social efforts with broader marketing campaigns, corporate initiatives, and PR.
✅ Shape and scale our employee advocacy program across business units.
✅ Curate and adapt brand content into employee-voiced posts for distribution via Sprout Social.
✅ Collaborate across teams to identify business unit social strategy, build compelling content, and drive internal advocacy.
✅ Own day-to-day paid social campaign builds and execution across Facebook, Instagram, LinkedIn, and Pinterest.
✅ Partner with the digital marketing team on paid strategy and budget planning to effectively target audiences and move prospects down-funnel.
✅ Manage creative testing, audience targeting, optimization, and campaign troubleshooting.
✅ Collaborate with our internal analytics specialist to monitor and interpret social performance data.
✅ Lead narrative development and insights delivery for monthly, quarterly, and ad hoc reports aligned to team and Marketing OKRs.
✅ Identify performance trends and surface actionable recommendations to optimize future efforts.
✅ Manage First American’s day-to-day presence on LinkedIn, Facebook, Instagram, YouTube, and Pinterest.
✅ Monitor engagement, coordinate response routing, and maintain a responsive, brand-aligned social voice.
✅ Identify and escalate real-time reputational risks or brand mentions requiring intervention.
✅ Use tools like Quid to conduct social media listening and trendspotting, highlighting opportunities for the brand to participate in relevant conversations.
✅ Monitor share of voice, competitive activity, and audience sentiment to inform strategy and messaging.
✅ Deliver insights to brand, PR, and executive stakeholders as needed.
ASSUMPTION: This role requires strong project management, communication, and prioritization skills, as well as the ability to navigate ambiguity and initiate structure when needed.
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years of hands-on experience in social media, content, or digital brand marketing (preferably B2B and/or enterprise). Experience in real estate, fintech, or similarly regulated sectors preferred.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a proven track record in developing and executing successful social media strategies, as well as experience managing paid campaigns, will be most competitive for this role.
Salary Range: $82,925 - $110,525 per year
Benefits:
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM PST, with flexibility for remote work.
ASSUMPTION: The salary range provided is a reasonable estimate based on the job description and market research. The actual salary may vary based on factors such as skills, experience, and business needs.
Industry: First American is a leading provider of title, settlement, and risk solutions for real estate transactions, operating in the financial services industry.
Company Size: First American has 10,001+ employees, making it a large enterprise with a well-established presence in the market.
Founded: First American was founded in 1889 and has since grown to become a premier provider of title and settlement services, with a strong focus on innovation and digital transformation.
Company Description:
Company Specialties:
Company Website: www.firstam.com
ASSUMPTION: First American's extensive experience and large size provide a stable and established environment for employees, with ample opportunities for career growth and development.
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Social Media Manager - Brand will report directly to the Senior Manager, Brand Marketing and collaborate closely with internal stakeholders, including the in-house creative agency and business unit marketers.
Work Arrangement: This role is on-site with a remote option available. The on-site location is in Santa Ana, CA, with the option to work remotely up to two days per week.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-paced environment with a strong focus on innovation and digital transformation, providing ample opportunities for career growth and development.
Office Type: First American's headquarters is a modern, professional office environment with on-site amenities and a collaborative work culture.
Office Location(s): 1 First American Way, Santa Ana, CA 92707 (with remote work option available)
Geographic Context:
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM PST, with flexibility for remote work.
ASSUMPTION: The remote work option provides flexibility for employees, allowing them to balance their personal and professional responsibilities more effectively.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Social Media Management, Brand Marketing, Content Strategy, Employee Advocacy, Paid Social Campaigns, Analytics, Community Management, Social Listening, Project Management, Copywriting, Creative Collaboration, Trendspotting, Communication, Relationship Building, Strategic Planning, Problem Solving
ASSUMPTION: First American's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily to manage social media campaigns, publish content, and monitor performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: First American values a diverse, inclusive, and collaborative work environment, and candidates who align with these values and work styles will be most successful in this role.
ASSUMPTION: These challenges can be mitigated by strong project management, communication, and prioritization skills, as well as a proactive and adaptable approach to work.
ASSUMPTION: This role offers a unique opportunity to work at the enterprise level, driving brand strategy and shaping the company's social media presence.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, showcasing the candidate's ability to develop and execute successful social media strategies.
ASSUMPTION: These questions demonstrate the candidate's interest in understanding the company culture, team dynamics, and opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.