Social Media Manager - Hybrid

📌 Core Information

🔹 Job Title: Social Media Manager - Hybrid

🔹 Company: Legal Management Group

🔹 Location: Cebu or Manila, Philippines

🔹 Job Type: Contractor

🔹 Category: Legal Services

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (Cebu or Manila office required for certain activities)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing high-impact social media strategies and campaigns to drive growth and engagement.
• Managing content creation, community management, and campaign optimization to enhance brand recognition and client conversion.
• Collaborating with leadership, marketing, and editorial teams to ensure cohesive messaging and strategy across the firm’s channels.
• Mentoring junior team members and collaborating on content planning, production, and strategy execution.

ASSUMPTION: This role requires a high level of expertise and experience in social media management, with a focus on driving conversions and building engaged communities.

📋 Key Responsibilities

✅ Develop and implement social media strategies and campaigns aligned with the firm’s marketing goals, driving growth and engagement across multiple channels.

✅ Utilize market research, competitor analysis, and industry trends to identify opportunities for growth and conversion.

✅ Design campaigns that drive brand awareness, client interaction, and business conversion, ensuring maximum return on investment (ROI).

✅ Create compelling content including graphics, images, and short-form videos that capture attention, align with the brand, and drive engagement.

✅ Produce short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts, creating shareable and relevant content.

✅ Utilize social listening to engage in moment marketing, jumping on trends to maximize reach and visibility for the firm.

✅ Lead, manage, and optimize social media campaigns across platforms like LinkedIn, Facebook, Instagram, TikTok, and Twitter to increase brand awareness, client engagement, and lead generation.

✅ Monitor and report on campaign performance, using data analytics to make data-driven decisions that continuously improve results.

✅ Manage the budgeting and resources for each campaign, ensuring maximum efficiency and cost-effectiveness.

✅ Track and analyze social media KPIs to assess the effectiveness of campaigns and community engagement strategies.

✅ Prepare monthly reports with insights on campaign performance, engagement rates, and content effectiveness to share with leadership and stakeholders.

✅ Work closely with the leadership team, ensuring alignment of content, tone of voice, and branding across all social media profiles in our target markets.

✅ Foster an environment of collaboration with marketing and editorial teams to ensure cohesive messaging and strategy across the firm’s channels.

✅ Mentor junior team members and collaborate on content planning, production, and strategy execution.

ASSUMPTION: This role requires a high level of expertise and experience in social media management, with a focus on driving conversions and building engaged communities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: At least 5 years of experience managing social media for brands, including organic growth strategies, user-generated content, and conversion-focused campaigns.

Required Skills:

• Proven track record of driving conversions and building communities that are loyal and engaged through social media channels, especially on LinkedIn, Facebook, Instagram, TikTok, and Twitter.
• Expertise in creating high-quality content across various formats (graphics, short-form videos, blogs) that resonates with target audiences and drives measurable results.
• Extensive experience in campaign optimization through data-driven insights and performance analytics.
• Expertise in community engagement, with a history of responding to comments, messages, and reviews in a way that fosters loyalty and builds brand trust.
• Experience in influencer marketing: Collaborating with influencers and industry partners to extend reach and enhance brand credibility.
• Ability to juggle multiple tasks and competing priorities while maintaining quality and delivering results under tight deadlines.
• Strong knowledge of SEO, content marketing, and social media algorithms to maximize engagement and growth.

Preferred Skills:

• Bilingual in Spanish/English is a strong advantage.
• Experience in personal injury law or legal marketing is a plus.
• Legal experience is highly desirable, particularly in marketing for a law firm.

ASSUMPTION: The preferred skills are not required but would be beneficial for this role, as they align with the company's industry and target audience.

💰 Compensation & Benefits

Salary Range: PHP 80,000 - 120,000 per month (Mid-level to Senior-level salary range for Social Media Managers in the Philippines, based on experience and performance-based incentives)

Benefits:

• Competitive salary + performance-based incentives to reward your contribution.
• Work on high-impact campaigns that directly contribute to business growth and brand success.
• Hybrid work setup in Cebu or Manila—work from anywhere with flexibility and support from a collaborative team.
• Limitless career growth opportunities as part of a fast-growing law firm.
• Work with a passionate team that values both creativity and results.
• Supportive culture with a focus on client success, continuous learning, and professional development.

Working Hours: Full-time (40 hours per week), with flexibility for remote work and collaboration in the office for key activities.

ASSUMPTION: The salary range is based on industry standards for Social Media Managers in the Philippines, considering the required experience level and the company's size. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Services - Personal Injury Law

Company Size: Small (11-50 employees) - Offers a close-knit team environment with opportunities for growth and impact.

Founded: Not specified - As a rapidly growing law firm, Legal Management Group places a strong emphasis on client care, engagement, and operational excellence.

Company Description:

• Legal Management Group is a personal injury law firm focused on client care, engagement, and operational excellence.
• The company is looking to expand its social media presence and drive engagement, conversions, and brand recognition.
• Legal Management Group offers competitive salaries, performance-based incentives, and limitless career growth opportunities.

Company Specialties:

• Personal Injury Law
• Client Care and Engagement
• Operational Excellence

Company Website: legalmanagementgroup.com

ASSUMPTION: The company's focus on client care, engagement, and operational excellence drives its need for an expert-level Social Media Manager to enhance its online presence and drive business growth.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a high level of expertise and experience in social media management, with a focus on driving conversions and building engaged communities.

Reporting Structure: The Social Media Manager will report directly to the leadership team and collaborate with marketing and editorial teams to ensure cohesive messaging and strategy across the firm’s channels.

Work Arrangement: Hybrid - The role requires flexibility to work remotely but also collaborate in person at the office for team meetings, strategic sessions, and other key activities.

Growth Opportunities:

• As a rapidly growing law firm, Legal Management Group offers limitless career growth opportunities for the right candidate.
• The Social Media Manager will have the chance to work on high-impact campaigns and contribute directly to business growth and brand success.
• The role offers the opportunity to mentor junior team members and collaborate on content planning, production, and strategy execution.

ASSUMPTION: This role presents significant growth opportunities for the right candidate, as Legal Management Group is a rapidly growing law firm with a strong focus on client care, engagement, and operational excellence.

🌍 Location & Work Environment

Office Type: Hybrid - The role requires flexibility to work remotely but also collaborate in person at the office for team meetings, strategic sessions, and other key activities.

Office Location(s): Cebu or Manila, Philippines

Geographic Context:

• The Philippines has a strong social media presence, with high engagement rates and a large user base on platforms like Facebook, Instagram, and TikTok.
• The legal industry in the Philippines is competitive, with many law firms vying for clients' attention and trust.
• The role requires a strong understanding of the local market and cultural nuances to create engaging and relevant content.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and collaboration in the office for key activities.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for flexibility and remote work while also facilitating in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interview with the leadership team to discuss the role, responsibilities, and expectations.
• Final round interview with key stakeholders to ensure a strong fit for the team and company culture.

Key Assessment Areas:

• Expertise in social media management, with a focus on driving conversions and building engaged communities.
• Strong portfolio of previous social media work and campaigns, demonstrating creativity, engagement, and results.
• Excellent communication and collaboration skills, with the ability to work effectively with leadership, marketing, and editorial teams.
• Proven ability to manage multiple tasks and competing priorities while maintaining quality and delivering results under tight deadlines.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in social media management.
• Prepare a portfolio of your previous social media work and campaigns, demonstrating your creativity, engagement, and results.
• Be ready to discuss your approach to social media strategy, campaign optimization, and community engagement during the interview.
• Research the company and its target audience to ensure your application and interview responses are tailored to the role and its requirements.

ATS Keywords: Social Media Strategy, Campaign Optimization, Community Engagement, Content Creation, Data Analytics, Performance Optimization, Influencer Marketing, SEO, Content Marketing, Brand Awareness, Client Interaction, Market Research, Trend Analysis, Video Production, Budget Management, Team Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's expertise in social media management, with a strong emphasis on driving conversions and building engaged communities.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Video editing software (e.g., iMovie, Adobe Premiere Pro)

• Analytics and reporting tools (e.g., Google Analytics, Looker Studio, Power BI)

ASSUMPTION: The required tools and technologies for this role are standard in the social media management industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Client Care - Legal Management Group places a strong emphasis on client care, engagement, and operational excellence.
• Creativity - The company values creativity in its approach to social media strategy, content creation, and campaign optimization.
• Results - Legal Management Group prioritizes results-driven decision-making and continuous improvement in all aspects of its operations.

Work Style:

• Collaborative - The role requires close collaboration with leadership, marketing, and editorial teams to ensure cohesive messaging and strategy across the firm’s channels.
• Adaptable - As a rapidly growing law firm, Legal Management Group requires team members who can adapt to change and embrace new opportunities.
• Data-driven - The company prioritizes data-driven decision-making and continuous improvement in all aspects of its operations.

Self-Assessment Questions:

• Do you align with Legal Management Group's focus on client care, engagement, and operational excellence?
• Are you comfortable working in a collaborative environment and adapting to change as the company grows?
• Do you have a strong track record of driving conversions and building engaged communities through social media channels?

ASSUMPTION: Legal Management Group values candidates who align with its focus on client care, engagement, and operational excellence, as well as those who are comfortable working in a collaborative environment and adapting to change.

⚠️ Potential Challenges

• The role requires a high level of expertise and experience in social media management, with a focus on driving conversions and building engaged communities.
• The legal industry in the Philippines is competitive, with many law firms vying for clients' attention and trust.
• The role requires a strong understanding of the local market and cultural nuances to create engaging and relevant content.
• The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with team members who are working remotely.

ASSUMPTION: The potential challenges of this role can be mitigated by seeking out candidates with a strong track record of driving conversions and building engaged communities through social media channels, as well as those who are comfortable working in a collaborative environment and adapting to change.

📈 Similar Roles Comparison

• Social Media Manager (Legal Industry) vs. Social Media Manager (General Industry) - The legal industry requires a strong understanding of the target audience's unique needs and pain points, as well as the ability to create engaging and relevant content that addresses these concerns.
• Social Media Manager (Philippines) vs. Social Media Manager (Other Countries) - The Philippines has a strong social media presence, with high engagement rates and a large user base on platforms like Facebook, Instagram, and TikTok. However, the local market and cultural nuances may differ from other countries, requiring a strong understanding of the local audience and their preferences.
• Social Media Manager (Hybrid Role) vs. Social Media Manager (Remote/Fully On-site Role) - The hybrid work arrangement offers the best of both worlds, allowing for flexibility and remote work while also facilitating in-person collaboration and team building. However, it may present challenges in maintaining consistent communication and collaboration with team members who are working remotely.

ASSUMPTION: This role presents unique challenges and opportunities compared to similar roles in the general industry, the legal industry, and other countries, as well as those with different work arrangements.

📝 Sample Projects

• Developing and implementing a social media strategy for a personal injury law firm, focusing on driving engagement, conversions, and brand recognition.
• Creating high-quality content, including graphics, images, and short-form videos, that resonates with the target audience and drives measurable results.
• Optimizing social media campaigns through data-driven insights and performance analytics, ensuring maximum efficiency and cost-effectiveness.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Social Media Manager role at Legal Management Group.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media strategy and how this role fits into that overall strategy?
• How does the company measure the success of its social media campaigns, and what metrics are most important for this role?
• What is the company's approach to community engagement, and how does this role contribute to building and maintaining a loyal and engaged community?
• How does the company collaborate with influencers and industry partners to extend reach and enhance brand credibility, and what role does this play in the Social Media Manager's responsibilities?
• What opportunities are there for growth and professional development within the company, and how does this role contribute to those opportunities?

ASSUMPTION: These key questions help applicants better understand the role's responsibilities, the company's approach to social media management, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in social media management.
• Prepare a portfolio of your previous social media work and campaigns, demonstrating your creativity, engagement, and results.
• Be ready to discuss your approach to social media strategy, campaign optimization, and community engagement during the interview.
• Research the company and its target audience to ensure your application and interview responses are tailored to the role and its requirements.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.