📌 Core Information
🔹 Job Title: Social Media Manager (Ireland)
🔹 Company: Benrey
🔹 Location: Dublin, 01 (Remote)
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive social media strategies for the Irish market
- Creating and managing high-quality content for various social media channels
- Collaborating with cross-functional teams to align social media initiatives with marketing campaigns
- Monitoring social media trends and analyzing campaign effectiveness
ASSUMPTION: This role requires a strong understanding of the Irish market and its sports industry to create engaging and relevant content.
📋 Key Responsibilities
✅ Develop and implement comprehensive social media strategies to drive brand awareness, engagement, and conversions for the Irish market
✅ Create and monitor high-quality content for social media channels, including posts, stories, videos, and graphics, consistent with brand voice and style
✅ Manage day-to-day social media activities, including content scheduling, community engagement, and audience interaction
✅ Monitor social media trends, platform updates, and industry news to identify opportunities for growth and innovation
✅ Collaborate with cross-functional teams to align social media initiatives with marketing campaigns and promotional activities
✅ Track and analyze social media metrics, influencers' performance, and campaign effectiveness
ASSUMPTION: This role requires a proactive approach to staying updated with the latest trends and tools in social media management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) in social media management and influencer marketing
Required Skills:
- Strong understanding of social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok) and their respective audiences, features, and algorithms
- Excellent written and verbal communication skills, with the ability to create engaging content and build relationships with influencers and followers
- Creative mindset with a passion for storytelling, visual aesthetics, and brand positioning
- Strategic thinker with analytical skills and the ability to interpret social media metrics and performance data
- Proficiency in social media management tools, analytics platforms, and influencer marketing platforms
- Fluent or native English language
Preferred Skills:
- Knowledge of graphic design software
- Experience in gambling, sports, crypto, dating, forex industries
ASSUMPTION: While not explicitly stated, experience in the sports industry in Ireland would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level social media managers in Ireland)
Benefits:
- 100% Remote work
- Competitive salary
- Flexible working hours
- 28 calendar paid days off per year + 3 paid sick days without medical certificate
- Compensation for sport activities
- Opportunities for professional development and growth
- Amicable work environment and supportive team members
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level social media managers in Ireland. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing, focusing on SEO, PPC, Link-Building, In-App, DSP, and social media campaigns
Company Size: Small to mid-sized (50-250 employees)
Founded: 2015
Company Description:
- Benrey specializes in crafting unforgettable customer experiences across all digital platforms
- Offers comprehensive B2B solutions, catering to businesses of all sizes
- Committed to delivering unparalleled customer satisfaction and empowering clients to thrive in the digital landscape
Company Specialties:
- SEO
- PPC
- Link-Building
- In-App
- DSP
- Social Media Marketing
Company Website: https://www.benrey.com/
ASSUMPTION: Benrey is a growing digital marketing agency with a focus on delivering innovative and effective solutions for its clients.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: 100% remote, with flexible working hours
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role within the marketing department
- Opportunities to work on diverse campaigns and expand skillset
- Chance to collaborate with cross-functional teams and learn from other departments
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (100% remote)
Geographic Context:
- Dublin, Ireland has a vibrant and growing digital marketing scene
- The city offers a high quality of life, with a rich cultural heritage and numerous amenities
- Ireland has a strong sports culture, which may influence social media content and strategies
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere in Ireland.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss experience and fit for the role
- Take-home assignment to assess social media strategy and content creation skills
- Final interview with the Marketing Manager to discuss the assignment and answer any questions
Key Assessment Areas:
- Understanding of the Irish market and its sports industry
- Social media strategy development and execution
- Content creation and community engagement skills
- Analytical skills and ability to interpret social media metrics
Application Tips:
- Tailor your resume and cover letter to highlight your experience in social media management and your understanding of the Irish market
- Include examples of your previous social media campaigns and their outcomes
- Demonstrate your creativity and strategic thinking in your application materials
ATS Keywords: Social Media Management, Influencer Marketing, Content Creation, Community Engagement, Social Media Analytics, Strategic Thinking, Creative Mindset, Communication Skills, Graphic Design Knowledge, Sports Industry Knowledge
ASSUMPTION: Benrey uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the chances of your application being seen.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social Analytics, Hootsuite Insights)
- Graphic design software (e.g., Canva, Adobe Creative Suite)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for this role, but specific software proficiency may not be required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Continuous learning
Work Style:
- Creative and strategic thinking
- Strong communication and collaboration skills
- Ability to work independently and manage time effectively
- Adaptability and willingness to learn
Self-Assessment Questions:
- Do you have a strong understanding of the Irish market and its sports industry?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a creative mindset and a passion for storytelling?
ASSUMPTION: Benrey values employees who are innovative, collaborative, and customer-focused, with a strong work ethic and a commitment to continuous learning.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media and its constant algorithm changes
- Managing multiple social media platforms and content creation tasks simultaneously
- Adapting to a remote work environment and maintaining productivity
- Balancing the demands of multiple clients and campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager position in other digital marketing agencies, but may have a stronger focus on the Irish market and its sports industry
- Compared to in-house social media roles, this position may offer more variety in terms of clients and campaigns, but may also require more flexibility and adaptability
- Career progression in this role may involve taking on more responsibilities, such as team management or strategic planning, or moving into a related field, such as content marketing or SEO
ASSUMPTION: This role offers a unique opportunity to work in a growing digital marketing agency, with the potential for professional growth and development.
📝 Sample Projects
- Developing a comprehensive social media strategy for a sports betting client, targeting the Irish market
- Creating and executing a social media campaign to promote an upcoming sporting event, using a mix of content types and engagement tactics
- Analyzing social media metrics and performance data to optimize campaigns and maximize ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to content creation and analysis.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Benrey support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly for remote employees?
- How does Benrey measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other departments or teams within the company?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in social media management and your understanding of the Irish market
- Prepare examples of your previous social media campaigns and their outcomes
- Demonstrate your creativity and strategic thinking in your application materials
- Follow up with a polite email one week after submission, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
