Social Media Manager (m/w/d) in Teilzeit (Quereinsteiger willkommen)

📌 Core Information

🔹 Job Title: Social Media Manager (m/w/d) in Teilzeit (Quereinsteiger willkommen)

🔹 Company: Zinßer Mühle seit 1524

🔹 Location: Hochdorf, Luzern, Switzerland

🔹 Job Type: Part-time (20 hours/week)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Entry-level to Junior (0-2 years)

🔹 Remote Status: On-site with potential for home office after training

🚀 Job Overview

🔹 Key aspects of this role include:
- Planning and creating new content for social media
- Editing and managing existing social media content
- Supporting the owner with administrative tasks
- Professional training in social media and video production

🔹 ASSUMPTION: This role is ideal for career changers or those new to social media, as professional training is provided.

📋 Key Responsibilities

✅ Plan and create new content for social media platforms, with a focus on video content

✅ Edit and manage existing social media content to ensure brand consistency and quality

✅ Support the owner with administrative tasks, such as office work and customer service

✅ Collaborate with the owner to develop and implement social media strategies

✅ Monitor social media analytics to evaluate the effectiveness of content and campaigns

🎯 Required Qualifications

🔹 Education: No formal education requirements specified; however, a willingness to learn and engage in creative work is essential.

🔹 Experience: No prior experience in social media is required, but relevant experience in content creation, customer service, or administrative roles would be beneficial.

🔹 Required Skills:
- Creativity and imagination
- Strong communication skills in German
- Proficiency in using social media platforms and video editing tools
- Basic administrative skills and attention to detail

🔹 Preferred Skills:
- Previous experience in social media management or content creation
- Familiarity with social media analytics and reporting tools
- Knowledge of the local market and target audience

💰 Compensation & Benefits

🔹 Salary Range: €1,500 - €2,300 per month, depending on experience and qualifications

🔹 Benefits:
- Paid training and professional development opportunities
- Permanent contract with the possibility of home office after training
- Direct influence on the development of the company and close collaboration with the owner

🔹 Working Hours: 20 hours per week, with flexible scheduling and the possibility of home office after training

📌 Applicant Insights

🔍 Company Context

🔹 Industry: Food and beverage, with a focus on traditional milling and baking

🔹 Company Size: Small, family-owned business with a single location in Hochdorf, Luzern

🔹 Founded: 1524, with a rich history and tradition in the region

🔹 Company Description:
- Zinßer Mühle is a historic mill and bakery, offering a wide range of products made from locally sourced ingredients
- The company is committed to preserving traditional milling techniques and supporting local agriculture
- Zinßer Mühle is known for its high-quality products and exceptional customer service

🔹 Company Specialties:
- Traditional milling and baking techniques
- Production of a wide range of flour, bread, and other baked goods
- Customer service and community engagement

📊 Role Analysis

🔹 Career Level: Entry-level to Junior, with opportunities for professional development and growth

🔹 Reporting Structure: The Social Media Manager will report directly to the owner of the company

🔹 Work Arrangement: On-site with the possibility of home office after training, with flexible scheduling

🔹 Growth Opportunities:
- Professional training in social media and video production
- Opportunities to take on additional responsibilities and advance within the company
- Potential for full-time employment or other career opportunities within the industry

🌍 Location & Work Environment

🔹 Office Type: Historic mill and bakery with a traditional and rustic atmosphere

🔹 Office Location(s): Hochdorf, Luzern, Switzerland

🔹 Geographic Context:
- Hochdorf is a small town in the canton of Luzern, located in central Switzerland
- The region is known for its beautiful landscapes, rich history, and strong sense of community
- Hochdorf is easily accessible by public transportation and has a strong local economy

🔹 Work Schedule: Flexible scheduling, with the possibility of home office after training

💼 Interview & Application Insights

🔹 Typical Process:
1. Online application and resume screening
2. Phone or video interview to discuss qualifications and fit for the role
3. In-person interview and tour of the facility
4. Final decision and job offer

🔹 Key Assessment Areas:
- Creativity and imagination
- Communication skills in German
- Knowledge of social media platforms and video editing tools
- Administrative skills and attention to detail
- Cultural fit and alignment with company values

🔹 Application Tips:
- Tailor your resume and cover letter to highlight your creativity, communication skills, and relevant experience
- Showcase your understanding of the company and its products by demonstrating your familiarity with their social media presence and customer base
- Be prepared to discuss your ideas for social media content and strategies during the interview

🔹 ATS Keywords: Social media management, content creation, video production, administrative support, creativity, German language skills

🛠️ Tools & Technologies

🔹 Tools/Technology:
- Social media platforms (e.g., Facebook, Instagram, YouTube)
- Video editing software (e.g., Adobe Premiere Pro, iMovie, or similar)
- Administrative software (e.g., Microsoft Office, Google Workspace, or similar)

👔 Cultural Fit Considerations

🔹 Company Values:
- Tradition and history
- Quality and craftsmanship
- Community engagement and customer service
- Sustainability and environmental responsibility

🔹 Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Detail-oriented and organized
- Adaptable and flexible

🔹 Self-Assessment Questions:
- How do you align with the company's values of tradition, quality, and community engagement?
- How do you approach creative problem-solving and innovation in your work?
- How do you balance attention to detail with a flexible and adaptable work style?

⚠️ Potential Challenges

🔹 Challenge 1: The role requires a strong understanding of the local market and target audience, which may be challenging for candidates from outside the region.

🔹 Challenge 2: The position involves a significant amount of administrative work, which may not be appealing to all candidates interested in social media management.

🔹 Challenge 3: The company is a small, family-owned business, which may have limited resources and growth opportunities compared to larger organizations.

📈 Similar Roles Comparison

🔹 Comparison point 1: This role combines social media management with administrative support, which is unique compared to other social media manager positions.

🔹 Comparison point 2: The professional training and development opportunities offered by this role are uncommon for entry-level positions in the industry.

🔹 Comparison point 3: The close collaboration with the owner and direct influence on the company's development sets this role apart from other social media manager positions.

📝 Sample Projects

🔹 Project example 1: Develop a social media campaign to promote a new product launch, including video content and engagement strategies.

🔹 Project example 2: Conduct market research to identify trends and opportunities in the local social media landscape, and develop recommendations for improving the company's online presence.

🔹 Project example 3: Create and manage a social media calendar to ensure consistent and engaging content across all platforms, while also supporting the owner with administrative tasks.

❓ Key Questions to Ask During Interview

🔹 Question 1: How would you approach creating engaging and relevant content for our social media platforms, given our target audience and brand values?

🔹 Question 2: Can you describe a time when you had to balance creative and administrative tasks, and how you ensured both were completed successfully?

🔹 Question 3: How do you stay up-to-date with the latest trends and best practices in social media management, and how would you apply this knowledge to our company?

🔹 Question 4: What opportunities do you see for growing our social media presence and expanding our customer base, both locally and online?

🔹 Question 5: How do you envision your role evolving within the company as our social media presence and customer base grow?

📌 Next Steps for Applicants

🔹 To apply for this position:
- Submit your application through [this link](https://zinssermuehle.recruitee.com/o/mitarbeiterin-fur-social-media-und-onlineshop-betreuung-mwd-2)
- Tailor your resume and cover letter to highlight your creativity, communication skills, and relevant experience
- Prepare for your interview by researching the company and developing ideas for social media content and strategies
- Follow up with the hiring manager after your interview to express your interest in the position

🔹 Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.