📌 Core Information
🔹 Job Title: Social Media & Marketing Automation Specialist
🔹 Company: SOMFY Group
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Co-creating and implementing social media strategies for Eastern European countries
- Managing social media accounts for all Somfy brands
- Creating engaging content and monitoring campaigns
- Driving marketing automation strategy for BA Eastern Europe
- Collaborating with local teams and stakeholders
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Analyze customer expectations and competitor activities to inform strategy
✅ Develop and implement engaging social media content across multiple channels
✅ Define and track KPIs for social media campaigns
✅ Monitor and analyze campaign performance, using tools such as Facelift and Talkwalker
✅ Establish relationships with social media influencers to build a strong network
✅ Propose innovative ideas to enhance Somfy's social media presence
✅ Communicate effectively with stakeholders, including senior management and external agencies
✅ Drive marketing automation strategy, develop workflows, and ensure data accuracy and compliance
✅ Collaborate with sales and content teams to optimize user journeys and prepare reports on campaign performance
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Marketing or digital marketing degree preferred
Experience: Minimum of 3-4 years in digital leadership or social media specialization
Required Skills:
- Proven experience in developing and implementing social media strategies
- In-depth knowledge of best practices across multiple social media platforms
- Excellent verbal and written communication skills in English and Polish
- Ability to craft engaging and creative content
- Strong analytical skills to interpret social media metrics and insights
- Ability to work effectively under pressure in a fast-paced environment
- Proficiency in marketing automation platforms
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of the building industry or home automation sector
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage, but a strong portfolio and relevant skills are equally valuable.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on market research for similar roles in Warsaw)
Benefits:
- Competitive salary tailored to experience, with a performance-based bonus
- Opportunities for continuous development, career advancement, and personal growth
- Hybrid work model (2-3 days per week in the office)
- Comprehensive benefits package, including private medical care, meal cards, and other well-being perks
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on market data for similar roles in Warsaw. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Home automation and building industry
Company Size: 7,000 employees (Global), 51-200 employees (Poland)
Founded: 1969 (France), 2007 (Overkiz, Poland)
Company Description:
- SOMFY is a French, family-owned, and independent group, committed to inspiring new and better ways of living for all
- As the preferred partner for window and door automation, SOMFY is a world leader and pioneer in home automation
- The company is present in 58 countries, with eight production sites and 17 R&D centers, and is deeply committed to the well-being of its employees
Company Specialties:
- Window and door automation
- Home automation and smart living solutions
- Innovative technologies and R&D
Company Website: www.overkiz.com
ASSUMPTION: SOMFY's global presence and commitment to innovation make it an attractive employer for candidates seeking international career opportunities and a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career advancement
Reporting Structure: Reports directly to the Marketing Manager for Eastern Europe
Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work)
Growth Opportunities:
- Progression to a senior role within the marketing team
- Expansion into other regions or departments within the company
- International assignments or projects
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and gain experience in a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- The city is known for its rich history, vibrant culture, and growing tech industry
- Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Warsaw's dynamic job market, diverse cultural scene, and affordable cost of living make it an attractive location for young professionals and families alike.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the Marketing Manager and/or other team members
- Final interview with the Country Manager or another senior leader
Key Assessment Areas:
- Creativity and content creation skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your social media content and campaigns to showcase during the interview
- Research SOMFY's products, services, and competitors to demonstrate your industry knowledge
- Practice common interview questions and be prepared to discuss your approach to social media strategy and marketing automation
ATS Keywords: Social Media Strategy, Marketing Automation, Content Creation, Customer Engagement, Data Analysis, Communication Skills, Digital Marketing, Social Media Trends, Analytical Skills, Creative Content, Social Media Tools, Campaign Performance, User Journey Optimization, Stakeholder Communication, Influencer Relations, Team Collaboration
ASSUMPTION: Applicants should focus on demonstrating their creativity, analytical skills, and ability to work effectively in a collaborative, cross-functional environment.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, YouTube, etc.
- Social media marketing tools: Facelift, Talkwalker, etc.
- Marketing automation platforms: HubSpot, Marketo, etc. (depending on company-specific tools)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role, and candidates should be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Excellence
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Flexible and adaptable
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and best practices?
- Can you describe a time when you had to analyze complex data to inform a marketing strategy?
- How do you approach building and maintaining relationships with influencers and other stakeholders?
ASSUMPTION: Candidates who demonstrate a strong cultural fit, with a focus on innovation, collaboration, and customer focus, will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media accounts and campaigns simultaneously
- Keeping up with the fast-paced nature of social media and marketing automation
- Collaborating effectively with remote teams and stakeholders
- Adapting to changes in company strategy or priorities
ASSUMPTION: Successful candidates will be organized, proactive, and able to manage multiple projects and deadlines effectively.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Marketing Automation Specialist, but with a focus on driving strategy and collaboration across multiple brands and regions
- In comparison to other marketing roles, this position requires a strong balance of creativity and analytical skills, with a focus on data-driven decision making
- Career progression may include roles such as Senior Marketing Manager, Marketing Director, or other leadership positions within the company
ASSUMPTION: Candidates should consider their career goals and growth opportunities when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch
- Analyzing campaign performance data to optimize future marketing efforts
- Collaborating with external agencies to create engaging content and manage influencer relationships
ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage multiple tasks, collaborate effectively, and drive results through data-driven decision making.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company approach work-life balance and employee well-being?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your social media content and campaigns to showcase during the interview
- Research SOMFY's products, services, and competitors to demonstrate your industry knowledge
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
