📌 Core Information
🔹 Job Title: Social Media Marketing Intern
🔹 Company: HeyGen
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategically scaling HeyGen's social presence through innovative campaigns
- Creating engaging content that captivates audiences across various platforms
- Analyzing performance metrics to refine strategies and boost engagement
- Collaborating with product teams to spotlight new features and launches
- Building relationships with top influencers and leveraging networks for growth
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and analytical skills to effectively manage and grow HeyGen's social media presence.
📋 Key Responsibilities
✅ Launch bold, innovative social media campaigns to reach and captivate an ever-growing audience across X, TikTok, and YouTube
✅ Harness the full power of HeyGen’s platform to produce videos that set trends and drive virality
✅ Use analytics to steer the ship, see what’s buzzing and why, then use that intel to refine strategies and boost engagement
✅ Work hand-in-glove with product teams to spotlight new launches and turn new features into hot topics
✅ Cultivate a network of trusted creators to drive word-of-mouth, collaborate on content ideas, and execute bold campaigns
✅ Track, measure, and analyze influencer KPIs to ensure campaigns hit the mark
✅ Tap into strong connections with influencers and creators across platforms like Instagram, YouTube, and TikTok
ASSUMPTION: This role involves a high level of autonomy and requires strong self-motivation to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4-5+ years of experience managing social media channels for brands
Required Skills:
- Excellent creative taste and storytelling ability
- Knack and wit for creating funny, entertaining content that stops readers and compels them to inquire
- Strong portfolio showcasing work in short-form video content
- Proven experience as a Social Media Manager, Content Creator, or Influencer
- Self-starter who can take ideas from concept to execution, navigating feedback like a pro
Preferred Skills:
- Thrive in a fast-paced and dynamic environment
- Carries a hustle mentality and is down to be an owner of this domain
ASSUMPTION: While a degree in a related field is preferred, HeyGen values relevant experience and skills over formal education.
💰 Compensation & Benefits
Salary Range: $90,000 – 120,000 annually
Benefits:
- Competitive salary and benefits package
- Opportunity to create and win a category in the most dynamic part of the industry (AI)
- Dynamic and inclusive work environment focused on innovation and creativity
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a general guideline and may vary based on factors such as candidate's work experience, education/training, key skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Online Audio and Video Media
Company Size: 51-200 employees
Founded: 2020
Company Description:
- At HeyGen, our mission is to make visual storytelling accessible to all
- We help people grow their businesses by making professional-quality videos easy to create, localize, and personalize
- Our customers range from small businesses to Fortune 500 global brands
Company Specialties:
- Video Creator
- AI Avatar
- Text-to-video in Minutes
- Realistic voices in 40+ Locales
- generative AI
- AI Video
- Stable Diffusion
- Video Maker
- Marketing
- Martech
- Avatars
- and Artificial Intelligence
Company Website: www.heygen.com
ASSUMPTION: HeyGen is a rapidly growing startup focused on leveraging AI to democratize video creation and storytelling.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a full-time position or take on more responsibilities
- Opportunity to work closely with cross-functional teams and learn from industry experts
- Chance to make a significant impact on HeyGen's social media presence and overall growth
ASSUMPTION: This internship offers a unique opportunity to gain hands-on experience in social media marketing and make a real impact on a growing company.
🌍 Location & Work Environment
Office Type: Creative and collaborative office space
Office Location(s): Los Angeles, California
Geographic Context:
- Los Angeles is a vibrant and diverse city with a thriving tech industry
- The office is located in a central and easily accessible area
- The city offers a wide range of cultural, entertainment, and recreational opportunities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM with a one-hour lunch break
ASSUMPTION: The work environment at HeyGen is dynamic, fast-paced, and highly collaborative, with a strong emphasis on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth interview with the Marketing Manager to discuss the role and cultural fit
- Skills assessment or case study presentation
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Creativity and storytelling abilities
- Understanding of social media trends and analytics
- Ability to work independently and manage multiple projects
- Cultural fit and alignment with HeyGen's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your portfolio of short-form video content and explain how your work aligns with HeyGen's brand and values
- Prepare for the interview by researching HeyGen's mission, products, and competitors, and thinking about how you can contribute to the company's growth
ATS Keywords: Social Media Marketing, Content Creation, Influencer Marketing, Analytics, Video Production, Creative Storytelling, Collaboration, Trend Analysis, Networking, Campaign Management, Engagement Strategies, Performance Tracking, Fast-Paced Environment, Self-Starter, Short-Form Content, Innovative Thinking
ASSUMPTION: HeyGen uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms: X, TikTok, LinkedIn, YouTube, and others
- Analytics tools: Google Analytics, Hootsuite Insights, Sprout Social, or similar
- Video creation and editing tools: HeyGen's platform, Adobe Premiere Pro, iMovie, or similar
ASSUMPTION: Familiarity with these tools and platforms is not required but can be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously push the boundaries of what's possible
- Collaboration: We work together to achieve our goals and support each other's growth
- Integrity: We act with honesty and transparency in all our interactions
Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on creativity and innovation
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you thrive in a fast-paced and dynamic environment?
- Are you a self-starter who can take ideas from concept to execution?
- Do you have a strong portfolio showcasing your work in short-form video content?
ASSUMPTION: HeyGen values candidates who are creative, innovative, and able to thrive in a fast-paced and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple social media campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing creativity and data-driven decision-making
- Adapting to a dynamic and growing startup environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Unlike traditional social media marketing roles, this internship offers a high level of autonomy and the opportunity to make a significant impact on HeyGen's growth
- While the role focuses on social media marketing, it also involves content creation and influencer marketing, making it a unique and multifaceted position
- This internship can serve as a stepping stone to a full-time position or provide valuable experience for a career in marketing or content creation
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities that set it apart from similar positions in the industry.
📝 Sample Projects
- Develop and execute a social media campaign to launch a new feature on HeyGen's platform
- Create a series of short-form videos showcasing HeyGen's capabilities and use them to engage audiences on various social media platforms
- Analyze the performance of HeyGen's social media channels and provide data-driven recommendations for improvement
ASSUMPTION: These projects are designed to give interns hands-on experience in social media marketing and help them develop their skills and understanding of the industry.
❓ Key Questions to Ask During Interview
- How does this internship fit into HeyGen's overall marketing strategy?
- What are the most significant challenges facing the social media team, and how can this internship help address them?
- How does HeyGen support the professional growth and development of its interns?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does HeyGen foster a collaborative and innovative work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to HeyGen's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through HeyGen's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your work in short-form video content and explain how your work aligns with HeyGen's brand and values
- Prepare for the interview by researching HeyGen's mission, products, and competitors, and thinking about how you can contribute to the company's growth
- Follow up with HeyGen one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
