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Social Media & Reputation Analyst (Contract) - Manila, PH

Balsam Brands
Full-time
On-site
Manila, Manila, Philippines
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media & Reputation Analyst (Contract)

πŸ”Ή Company: Balsam Brands

πŸ”Ή Location: Manila, Metro Manila, Philippines

πŸ”Ή Job Type: Contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: Remote (Metro Manila, Philippines)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing Balsam Brands' social media presence across TikTok, Instagram, and Pinterest
  • Creating engaging content and responding to communities in real-time
  • Assisting with reputation management and monitoring reviews
  • Supporting influencer marketing initiatives and email marketing campaigns
  • Working closely with the SMRM lead and learning from their expertise

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and time management skills. The successful candidate will be able to work independently and manage multiple tasks effectively.

πŸ“‹ Key Responsibilities

βœ… Monitor and manage Balsam Brands' social media channels and campaigns

βœ… Create copy and assets for the social media calendar

βœ… Engage with audience and community members via comments and direct messages

βœ… Assist in the brand and products' online reputation management

βœ… Moderate and solicit reviews on sites such as Trustpilot and Power Reviews

βœ… Update Customer Review file for cross-functional teams

βœ… Monitor and support influencer marketing initiatives and activities

βœ… Monitor and keep up with marketing and competitor trends, topics, articles, and news

βœ… Help manage all social media channels and review sites

βœ… Document processes, strategies, and campaigns for internal and external reference

βœ… Deliver high-quality results on projects of low complexity, meeting established timelines

βœ… Assist in the development and management of email marketing initiatives

βœ… Help manage and execute email campaigns

βœ… Update creative briefs for asset requests and monitor JIRA tickets

βœ… Conduct email proofing to check all email campaigns and flows are precise and flawless prior to deployment

βœ… Assist in performance tracking and reporting for stakeholders on a weekly basis

βœ… Assist in launching email campaigns and influencer vetting

βœ… Perform other duties as assigned from time to time

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work efficiently in a remote setting. The successful candidate will be able to manage multiple tasks, prioritize effectively, and meet deadlines consistently.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing or related fields

Experience: Minimum of one (1) year of relevant experience in engagement marketing channels such as Social Media, Content, Influencer, or Email List

Required Skills:

  • Proficient in MS Office - Outlook, Word, Excel, PowerPoint
  • Experience in Marketing (not required but a plus)
  • Strong communication and interpersonal skills

  • Excellent time management and organizational skills
  • Ability to work independently and manage multiple tasks
  • Proficient in Canva for visual content creation
  • Familiarity with social media trends and best practices
  • Knowledge of email marketing best practices

Preferred Skills:

  • Experience with Upwork platform
  • Fluency in Filipino (Tagalog) and English

ASSUMPTION: While experience in marketing is not required, it would be beneficial for the candidate to have some understanding of the industry and its best practices. Familiarity with the Upwork platform is preferred due to the contractual nature of the role.

πŸ’° Compensation & Benefits

Salary Range: PHP 25,000 - 35,000 per month ( industry standard for entry-level marketing roles in Metro Manila)

Benefits:

  • HMO Coverage
  • Mental Health Support
  • Paid Time Off
  • 13th-Month Pay
  • Company Trips
  • Wellness Benefits

Working Hours: 40 hours per week, with potential overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Metro Manila. The actual salary may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail, specifically holiday and home dΓ©cor

Company Size: Medium (201-500 employees)

Founded: 2006 (in the US), with a Philippine ROHQ established in 2010

Company Description:

  • Balsam Brands is a global eCommerce retailer with roots in holiday and home dΓ©cor
  • The company's mission is to create joy together, empowering team members and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to families and communities in impactful ways
  • Balsam Brands values people-first culture, relationship building, authenticity, and doing the right thing
  • The Philippine ROHQ was recognized as one of the Philippines' Best Work Places by Great Place To Work in 2021
  • The company offers a permanent work-from-home setup with occasional in-person meet-ups and events to build relationships and foster camaraderie

Company Specialties:

  • Holiday and home dΓ©cor
  • E-commerce retail
  • Brand management
  • Marketing and advertising
  • Customer service and support

Company Website: https://www.balsambrands.com/

ASSUMPTION: Balsam Brands' focus on creating joy together and empowering team members to love what they do sets it apart in the retail industry. The company's commitment to work-life balance and employee well-being is evident in its permanent work-from-home setup and comprehensive benefits package.

πŸ“Š Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: The Social Media & Reputation Analyst will report directly to the SMRM Lead

Work Arrangement: Remote (Metro Manila, Philippines) with potential in-person meet-ups and events

Growth Opportunities:

  • Learning from the SMRM Lead and gaining hands-on experience in social media management and reputation management
  • Potential extension of the contract based on performance and business needs
  • Opportunities to take on more responsibilities and advance within the marketing team

ASSUMPTION: This role offers an excellent opportunity for entry-level marketing professionals to gain valuable experience in social media management and reputation management. The contractual nature of the role allows for flexibility and the potential for growth based on performance.

🌍 Location & Work Environment

Office Type: Remote (home-based) with occasional in-person meet-ups and events

Office Location(s): Metro Manila, Philippines

Geographic Context:

  • Metro Manila is the capital region of the Philippines, consisting of 16 cities and municipalities
  • The region is known for its vibrant culture, bustling nightlife, and diverse food scene
  • Metro Manila is home to numerous multinational corporations and businesses, offering ample job opportunities

Work Schedule: Full-time, five days a week, with potential overtime as needed

ASSUMPTION: The remote work arrangement offers flexibility and convenience, allowing employees to work from the comfort of their own homes. The occasional in-person meet-ups and events provide opportunities for team building and social interaction.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Online assessment
  • Final interview with the hiring manager

Key Assessment Areas:

  • Communication skills
  • Time management and organizational skills
  • Social media and marketing knowledge
  • Problem-solving and critical thinking
  • Cultural fit and team dynamics

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your social media content and campaigns to showcase your creativity and strategic thinking
  • Be ready to discuss your understanding of social media trends and best practices
  • Demonstrate your ability to work independently and manage multiple tasks

ATS Keywords: Social Media Management, Content Creation, Engagement Marketing, Influencer Marketing, Email Marketing, Trend Spotting, Community Engagement, Reputation Management, Analytics Tracking, Copywriting, Customer Reviews, Campaign Monitoring, Process Documentation, Performance Tracking, Creative Briefs, JIRA Management, Marketing, Entry Level, Contract, Remote Work, Metro Manila

ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, social media and marketing knowledge, and cultural fit. The successful candidate will be able to demonstrate their ability to work independently, manage multiple tasks, and meet deadlines consistently.

πŸ› οΈ Tools & Technologies

  • MS Office - Outlook, Word, Excel, PowerPoint
  • Canva
  • Social media platforms - TikTok, Instagram, Pinterest, Facebook, Twitter, Trustpilot, Power Reviews
  • JIRA
  • Upwork (for contractual engagement)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for this role. The successful candidate will be proficient in using these tools to manage social media campaigns, track performance, and document processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • People come first
  • Success follows
  • Create joy together
  • Empower team members to love what they do
  • Provide products and experiences that inspire meaningful moments
  • Give back to families and communities in impactful ways

Work Style:

  • Remote and independent work
  • Strong communication and collaboration skills
  • Ability to manage multiple tasks and prioritize effectively
  • Adaptability and flexibility in a changing work environment
  • Focus on results and continuous improvement

Self-Assessment Questions:

  • Do you enjoy working independently and managing multiple tasks?
  • Are you comfortable working in a remote setting and communicating effectively with team members?
  • Do you have a strong understanding of social media trends and best practices?
  • Are you able to work efficiently and meet deadlines consistently?
  • Do you align with Balsam Brands' company values and work style?

ASSUMPTION: Cultural fit is crucial for success in this role. The successful candidate will be able to demonstrate their alignment with Balsam Brands' company values and work style, as well as their ability to work effectively in a remote setting.

⚠️ Potential Challenges

  • Managing multiple tasks and prioritizing effectively in a remote work environment
  • Keeping up with social media trends and best practices
  • Responding to customer reviews and comments promptly and professionally
  • Balancing work-life balance in a remote work setting
  • Adapting to changes in marketing strategies and priorities

ASSUMPTION: The successful candidate will be able to overcome these challenges by demonstrating strong time management skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Social Media Coordinator vs. Social Media & Reputation Analyst: The Coordinator role focuses more on day-to-day content creation and scheduling, while the Analyst role involves additional responsibilities such as reputation management, influencer marketing, and performance tracking.
  • Marketing Assistant vs. Social Media & Reputation Analyst: The Assistant role may involve more administrative tasks and support, while the Analyst role requires a deeper understanding of social media strategies and trends.
  • Community Manager vs. Social Media & Reputation Analyst: The Community Manager role focuses more on building and engaging with online communities, while the Analyst role involves additional responsibilities such as reputation management and performance tracking.

ASSUMPTION: The Social Media & Reputation Analyst role offers a unique blend of responsibilities that require a strong understanding of social media strategies, trends, and best practices, as well as excellent communication and organizational skills.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote a new product launch
  • Monitoring and responding to customer reviews and comments on various platforms
  • Collaborating with the influencer marketing team to coordinate influencer campaigns and track performance
  • Creating and distributing a monthly social media report to stakeholders

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks involved in the Social Media & Reputation Analyst role. The successful candidate will be able to apply their skills and knowledge to similar projects and initiatives.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What are the most challenging aspects of working in a remote setting, and how does the company support its remote employees?
  • How does the company measure the success of its social media campaigns, and what key performance indicators (KPIs) are tracked?
  • What opportunities are there for professional growth and development within the marketing team?

ASSUMPTION: Asking these questions will help the candidate better understand the role's expectations, the company's work environment, and the opportunities for growth and development. The successful candidate will be able to demonstrate their ability to work effectively in a remote setting and contribute to the company's overall marketing strategy.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Upwork job board
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your social media content and campaigns to showcase your creativity and strategic thinking
  • Be ready to discuss your understanding of social media trends and best practices during the interview
  • Follow up with the hiring manager one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.