Social Media Specialist & Event Support

📌 Core Information

🔹 Job Title: Social Media Specialist & Event Support

🔹 Company: Instructional Empowerment

🔹 Location: Remote (US)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing engaging content and managing social media platforms
• Growing and engaging online communities
• Planning and promoting events to maximize brand visibility
• Collaborating with marketing teams and supporting event logistics

ASSUMPTION: This role requires a balance of creativity, organization, and strong communication skills. Applicants should be comfortable working independently and collaborating with teams.

📋 Key Responsibilities

✅ Content Development & Management: Create, curate, and schedule engaging social media content (text, images, videos, graphics) across various platforms.

✅ Community Engagement: Engage with followers, respond to inquiries, and build strong online relationships.

✅ Campaign Management & Event Support: Collaborate on strategy and budget management for paid social media campaigns, and assist in event planning and promotion.

✅ Performance Analysis & Reporting: Monitor social media trends and analytics, and generate performance reports.

✅ Brand Advocacy: Champion consistent, mission-driven messaging across all digital and event platforms.

ASSUMPTION: Applicants should be comfortable using social media management tools and analytics platforms, and have strong writing, communication, and visual content skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2+ years of experience in social media management, digital marketing, or a similar role.

Required Skills:

• Deep understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
• Strong writing, communication, and visual content skills
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights)
• Creative, proactive, organized, and detail-oriented
• Strong time management and problem-solving abilities

Preferred Skills:

• Experience with paid social media advertising (Facebook Ads, Instagram Ads, etc.)
• Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop)
• Experience with influencer marketing and collaborations

ASSUMPTION: Applicants should have a strong understanding of social media trends and be comfortable working with various tools and platforms.

💰 Compensation & Benefits

Salary Range: $50,000 - $55,000 per year (based on experience and location)

Benefits:

• 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
• 15 Days PTO given upfront in your first year
• 8 Paid Holidays + 2 Floating Holidays
• 401K plan - 4% company match
• Exceptional Onboarding Process

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for similar roles and experience levels. Benefits are comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Education. Instructional Empowerment is a K12 educational services company focused on transforming schools and improving student outcomes.

Company Size: 51-200 employees. This size allows for a supportive, innovative environment where ideas are valued, and work makes a real difference.

Founded: 2022. Instructional Empowerment was founded with a mission to end generational poverty and eliminate racial achievement gaps through redesigned, rigorous Tier 1 instruction.

Company Description:

• Partners with school and district leaders to build capacity and instructional systems, driving rapid, measurable, and long-term student outcomes.
• Shifts from teacher-directed instruction to student-led team learning, empowering every student to become an independent, critical thinker.
• Founded its own independent Applied Research Center to verify methods and ensure they work in every school and classroom.

Company Specialties:

• School Improvement
• Core Instruction
• Instructional Leadership
• Rigor
• Grade Level Proficiency
• Upward Mobility
• Agency
• Autonomy
• Self-Regulation
• Critical Thinking
• EdTech
• Evaluation
• Classroom Walks
• Empowerment
• Research
• Systems
• Team Building
• Self-Efficacy
• Standards-Based
• and 21st Century Skills

Company Website: instructionalempowerment.com

ASSUMPTION: Instructional Empowerment is a mission-driven organization that values innovation, collaboration, and continuous learning.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the organization.

Reporting Structure: The Social Media Specialist & Event Support reports directly to the Marketing Manager.

Work Arrangement: Fully Remote. This role can be performed entirely from home, with flexible scheduling and a focus on results.

Growth Opportunities:

• Advancement within the marketing department (e.g., Senior Social Media Specialist, Marketing Manager)
• Expansion into other areas of the organization (e.g., Event Planning, Content Strategy, etc.)
• Professional development and training opportunities

ASSUMPTION: This role offers a clear path for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in the company's headquarters or any other office location.

Office Location(s): N/A (fully remote)

Geographic Context:

• The United States, with a focus on K12 educational institutions and communities nationwide.
• A diverse and inclusive work environment that values and promotes equal opportunity for all individuals.
• A remote work environment that offers flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week) with flexible scheduling. The work schedule is designed to accommodate the needs of the role and the individual employee.

ASSUMPTION: Applicants should be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• In-depth interview with the Marketing Manager and other team members
• Final interview with the Director of Marketing
• Background check and onboarding

Key Assessment Areas:

• Social media management skills and experience
• Communication and writing skills
• Creativity and problem-solving abilities
• Alignment with company mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of social media trends and best practices in your application materials.
• Showcase your creativity and attention to detail through your application portfolio or examples.
• Prepare thoughtful questions about the role, the team, and the company to ask during the interview.

ATS Keywords: Social Media Management, Content Development, Community Engagement, Event Promotion, Campaign Management, Performance Analysis, Brand Advocacy, Writing, Communication, Visual Content, Time Management, Problem Solving, Graphic Design, Paid Advertising, Influencer Marketing

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics platforms (e.g., Google Analytics, Facebook Insights)
• Graphic design tools (e.g., Canva, Adobe Photoshop)
• Project management and collaboration tools (e.g., Asana, Trello)
• Event planning and communication tools (e.g., Eventbrite, Zoom)

ASSUMPTION: Applicants should have experience with relevant tools and platforms, and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven and results-focused
• Inclusive and collaborative
• Continuously learning and improving

Work Style:

• Remote and flexible
• Creative and innovative
• Data-driven and analytical

Self-Assessment Questions:

• Do you align with Instructional Empowerment's mission to end generational poverty and eliminate racial achievement gaps?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you thrive in a creative and collaborative work environment, and are you committed to continuous learning and improvement?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, and be prepared to demonstrate their alignment during the interview process.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Keeping up with rapidly changing social media trends and best practices
• Balancing creative and analytical tasks, as well as event planning and support
• Working effectively in a remote, distributed team environment

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their application materials and interviews.

📈 Similar Roles Comparison

• This role is unique in its combination of social media management, event support, and brand advocacy responsibilities.
• Compared to similar roles in the industry, this position offers a competitive salary and comprehensive benefits package.
• Career growth opportunities are available within the marketing department and the organization as a whole.

ASSUMPTION: Applicants should research similar roles in the industry and be prepared to discuss the unique aspects of this position during the interview process.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming event or webinar
• Creating engaging visual content (e.g., graphics, videos, infographics) to support social media posts and event materials
• Managing and growing an online community by engaging with followers, responding to inquiries, and fostering brand loyalty

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to manage and execute social media campaigns and event support initiatives.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the social media and event teams currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy and organization's mission?
• What opportunities are there for growth and development within the marketing department and the organization as a whole?
• How does the company support work-life balance and employee well-being in a remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the organization, and show their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Social Media Specialist & Event Support
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including specific examples of your social media management, content development, and event support accomplishments.
• Prepare a portfolio or examples of your work that demonstrate your creativity, attention to detail, and ability to manage and execute social media campaigns and event support initiatives.
• Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.