Social Media Specialist / Manager, SHISEIDO Global Brand Unit

📌 Core Information

🔹 Job Title: Social Media Specialist / Manager, SHISEIDO Global Brand Unit

🔹 Company: Shiseido

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Manager

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-12

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies for SHISEIDO's global brand unit
• Managing social content production and coordinating with stakeholders
• Driving brand equity and engagement through elevated content
• Collaborating with global teams and managing budgets

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in global social media management.

📋 Key Responsibilities

✅ Developing and implementing social media strategies for SHISEIDO's global brand unit

✅ Managing social content production and coordinating with marketing, creative, and external stakeholders

✅ Driving brand equity and engagement through elevated content and platform usage

✅ Collaborating with global teams and managing budgets efficiently

✅ Providing visibility on content performance and creating crisis control action plans

✅ Leading and coordinating reporting, including social insights, case studies, and campaign post-mortems

✅ Demonstrating social first best practices to SGBU members and elevating organization capability

ASSUMPTION: This role involves a mix of strategic planning, hands-on content management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5-10 years) in social media strategic planning, content creation, and campaign implementation

Required Skills:

• Proven experience in social media strategic planning and content creation optimization
• Fluency in English
• Experience working in global teams and collaborating with diverse stakeholders
• Strong budget management skills
• Excellent communication and presentation skills

Preferred Skills:

• Affinity for beauty and proactive problem-solving skills
• Logical and strategic thinking abilities
• Excellent communication skills to build strong relationships with stakeholders

ASSUMPTION: Candidates should have a strong background in social media management, with a focus on strategy, content creation, and cross-functional collaboration.

💰 Compensation & Benefits

Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for mid-senior level marketing roles in Tokyo)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic multinational work environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Tokyo. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Shiseido operates in the competitive personal care product manufacturing industry, with a focus on prestige, fragrance, skin care, cosmetics, and makeup.

Company Size: Shiseido is a large corporation with over 10,000 employees globally, offering opportunities for career growth and development.

Founded: Shiseido was founded in 1872 and has a rich legacy of over 140 years in the beauty industry.

Company Description:

• Shiseido is a global leader in the beauty industry, with a portfolio of international brands in 120 countries and regions
• The company's mission is to offer solutions to social problems and achieve a sustainable society through beauty innovations
• Shiseido is known for its distinctive innovations and commitment to creating unprecedented products and new value

Company Specialties:

• Prestige, fragrance, skin care, cosmetics, and makeup
• Science, art & design, and Japanese aesthetic
• Luxury and beauty

Company Website: https://corp.shiseido.com/en/

ASSUMPTION: Shiseido's extensive global presence and rich history offer unique opportunities for candidates seeking to grow their careers in the beauty industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Group Manager of the SHISEIDO Global Brand Unit

Work Arrangement: On-site, full-time position with opportunities for hybrid or remote work in the future

Growth Opportunities:

• Potential career progression within the SHISEIDO Global Brand Unit or other departments within Shiseido
• Opportunities to work on global campaigns and collaborate with diverse teams
• Access to professional development and training programs

ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in social media management and marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Shiodome office, Tokyo, Japan

Geographic Context:

• Tokyo is a bustling metropolis with a rich cultural heritage and vibrant nightlife
• The Shiodome office is conveniently located near public transportation and various amenities
• Tokyo offers a high quality of life with excellent dining, shopping, and entertainment options

Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours

ASSUMPTION: The Shiodome office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant stakeholders
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and adaptability
• Experience with global social media management and cross-functional collaboration

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful social media campaigns and strategies you've implemented
• Demonstrate your understanding of Shiseido's brand and values during the interview
• Showcase your ability to work effectively in a global team and manage budgets

ATS Keywords: Social Media Strategy, Content Creation, Campaign Implementation, Global Team Collaboration, Budget Management, Stakeholder Communication, Crisis Management, Reporting, Brand Equity, Platform Usage

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit for the role and Shiseido's global brand unit.

🛠️ Tools & Technologies

• Meta Business Suite
• ByDance platforms (e.g., TikTok, Douyin)
• Google platforms (e.g., Google Analytics)
• Meltwater
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Be Open: Foster an open and inclusive environment where everyone can contribute and grow
• Collaborate: Work together to achieve common goals and create innovative solutions
• Be Accountable: Take ownership of your responsibilities and deliver results

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and stakeholder management
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you demonstrate Shiseido's value of 'Be Open' in your daily work?
• Can you provide an example of a time when you successfully collaborated with a global team to achieve a common goal?
• How do you ensure accountability for your responsibilities, especially when working remotely or with limited supervision?

ASSUMPTION: Candidates should be open, collaborative, and accountable to thrive in Shiseido's global brand unit.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation agencies simultaneously
• Balancing global brand consistency with local market adaptations
• Working with tight deadlines and managing budgets efficiently
• Adapting to cultural differences and working with remote teams

ASSUMPTION: These challenges require strong organizational skills, cultural adaptability, and effective communication to overcome.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on global brand unit management and cross-functional collaboration
• Industry-specific context: The beauty industry is highly competitive and dynamic, with a strong emphasis on innovation and consumer engagement
• Career path comparison: This role offers opportunities for growth within Shiseido's global brand unit or other departments within the company

ASSUMPTION: This role offers unique opportunities for candidates seeking to advance their careers in social media management and marketing within the beauty industry.

📝 Sample Projects

• Developing and executing a global social media campaign for a new product launch
• Creating and implementing a social media strategy for a rebranding initiative
• Managing a crisis communication plan for a social media crisis

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and cross-functional nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the SHISEIDO Global Brand Unit?
• How does this role contribute to Shiseido's overall brand strategy and marketing efforts?
• What are the key priorities for this role in the first 90 days?
• How does Shiseido support the professional growth and development of its employees?
• What are the most rewarding aspects of working in a global team at Shiseido?

ASSUMPTION: These questions will help candidates better understand the role, team dynamics, and growth opportunities within Shiseido's global brand unit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful social media campaigns and strategies you've implemented
• Research Shiseido's brand, values, and recent campaigns to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.