📌 Core Information
🔹 Job Title: Social Media Video and Content Specialist
🔹 Company: Mass General Brigham
🔹 Location: 399 Revolution Drive, Somerville, MA 02145, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Creating and managing social media content across multiple platforms
- Collaborating with internal stakeholders to align content with communication goals
- Analyzing social media metrics to optimize content performance
- Staying updated on social media trends and best practices
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Create and edit engaging video content for social media channels, including X, Instagram, YouTube, LinkedIn, and Facebook
✅ Maintain and grow social media channels by developing content, including video, visual assets, and live streaming
✅ Collaborate with internal stakeholders to create a social media content calendar and ensure cohesion across platforms
✅ Analyze and report on social media metrics in collaboration with the analytics team
✅ Assist with organic and paid social media campaigns
✅ Stay informed about social media trends and best practices, and share learnings with the social media and digital team
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Public Communications, or a related field of study required
Experience: 2-3 years of experience required in social media management, preferably in the healthcare industry
Required Skills:
- Proficient in video production, writing, and editing
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to analyze and interpret social media metrics
- Familiarity with social media platforms and trends
Preferred Skills:
- Experience with live streaming and graphic design
- Fluency in additional languages
ASSUMPTION: Candidates with experience in healthcare or related industries may have an advantage in understanding the unique aspects of this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a mid-level marketing role in the Boston area)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer contribution
- Tuition assistance and professional development opportunities
- Generous paid time off and holidays
Working Hours: Full-time, 40 hours per week, with flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mass General Brigham is a leading healthcare provider and academic medical center, with a focus on patient care, research, teaching, and community service.
Company Size: Mass General Brigham is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: Mass General Brigham was founded in 1994 through the merger of Massachusetts General Hospital and Brigham and Women's Hospital.
Company Description:
- Mass General Brigham is an integrated academic health care system, uniting great minds to solve the hardest problems in medicine for our communities and the world.
- The organization connects a full continuum of care across a system of academic medical centers, community and specialty hospitals, a health insurance plan, physician networks, community health centers, home care, and long-term care services.
- Mass General Brigham is committed to patient care, research, teaching, and service to the community.
Company Specialties:
- Healthcare
- Digital Health
- Strategy
- Innovation
- Machine Learning
- Finance
- Human Resources
- Community and Workforce Development
Company Website: Mass General Brigham
ASSUMPTION: Mass General Brigham's large size and diverse range of services provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing and communications department, offering opportunities for growth and advancement.
Reporting Structure: The Social Media Video and Content Specialist reports directly to the Senior Social Media Manager and collaborates with various internal stakeholders.
Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site per week.
Growth Opportunities:
- Advancement within the marketing and communications department
- Expansion into related roles, such as digital marketing or content strategy
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant potential for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Mass General Brigham headquarters is located in Somerville, MA, with additional offices throughout the Boston area.
Office Location(s): 399 Revolution Drive, Somerville, MA 02145, United States
Geographic Context:
- The Boston area offers a vibrant cultural scene, with numerous museums, theaters, and sports teams.
- The region is also home to many leading technology and healthcare companies, providing ample networking opportunities.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, 40 hours per week, with flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the social media team
- Final interview with the senior social media manager
Key Assessment Areas:
- Candidates' understanding of social media trends and best practices
- Candidates' ability to create engaging video content and manage social media channels
- Candidates' communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in social media management and video production
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of your social media content and video work to showcase during the interview
ATS Keywords: Social Media Management, Video Production, Content Creation, Analytics, Creative Thinking, Project Management, Collaboration, Communication, Trend Analysis, Graphic Design, Social Media Strategy, Editing, Live Streaming, Stakeholder Coordination, Campaign Management, Social Media Metrics
ASSUMPTION: The interview process will focus on assessing candidates' technical skills, creativity, and cultural fit within the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics, Sprout Social Analytics, Hootsuite Insights)
ASSUMPTION: Candidates should be proficient in using relevant social media management, video editing, and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Patients: Providing exceptional care and service to our patients
- Affordability: Ensuring our services are accessible and affordable
- Accountability & Service Commitment: Holding ourselves accountable for our actions and commitments
- Decisiveness: Making data-driven decisions and taking calculated risks
- Innovation & Thoughtful Risk: Embracing innovation and calculated risks to improve patient care
- Diversity & Inclusion: Fostering a diverse and inclusive work environment
- Integrity & Respect: Treating all individuals with integrity and respect
- Learning, Continuous Improvement & Personal Growth: Encouraging continuous learning and personal growth
- Teamwork & Collaboration: Working collaboratively to achieve our goals
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and flexible
Self-Assessment Questions:
- Do you align with Mass General Brigham's core values, particularly in regards to patient care, accountability, and collaboration?
- Are you comfortable working in a hybrid work environment, balancing on-site collaboration and remote flexibility?
- Do you thrive in a creative and dynamic work environment, where you can contribute innovative ideas and solutions?
ASSUMPTION: Candidates who demonstrate a strong alignment with Mass General Brigham's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation deadlines
- Keeping up with rapidly evolving social media trends and best practices
- Collaborating effectively with various internal stakeholders
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role differs from related positions, such as Social Media Manager or Content Creator, in its focus on video production and editing for social media channels
- In the healthcare industry, this role may require additional sensitivity and understanding of patient privacy and confidentiality regulations
- Career progression in this role may lead to opportunities in digital marketing, content strategy, or social media management at a higher level
ASSUMPTION: Understanding the unique aspects of this role within the healthcare industry and its potential career growth opportunities is essential for success.
📝 Sample Projects
- Creating a social media content calendar for a major healthcare campaign
- Editing and optimizing video content for various social media platforms to maximize engagement
- Analyzing social media metrics to inform content strategy and improve performance
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media department?
- How does this role contribute to the organization's overall communication goals and strategies?
- What opportunities are there for growth and development within this role and the organization?
- How does the hybrid work arrangement support work-life balance and collaboration?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in and understanding of the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Mass General Brigham careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media content and video work to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
