Social Video Producer

📌 Core Information

🔹 Job Title: Social Video Producer

🔹 Company: Hearst

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full time, Hybrid (3 days in office)

🔹 Category: Media Production

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Houston area)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging short-form video content for social platforms
• Collaborating with Visuals, Audience, and Content teams
• Researching, pitching, and producing timely videos
• Experimenting with new video formats and tools
• Analyzing performance and using insights to shape content decisions

ASSUMPTION: This role requires a strong understanding of social media trends, quick-turn video editing, and the ability to work well in a team environment.

📋 Key Responsibilities

✅ Edit social video packages that engage readers and reflect the voice of the Chronicle

✅ Post to proper channels, ensuring videos have correct tags, title, descriptions, and adhere to SEO best practices

✅ Research, pitch, and produce timely, fascinating, and impactful videos that reach a wide audience

✅ Continuously test new video formats, tools, and approaches to grow engagement and reach new audiences

✅ Effectively collaborate with Visual, Audience, and Content teams

✅ Stay plugged into local/breaking news, with a laser focus on video and social content

✅ Use analytics and audience insights to shape content decisions and track performance

ASSUMPTION: This role involves working on tight deadlines, especially for breaking news and special content opportunities.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, or a related field

Experience: 1-3 years of experience creating social video, preferably in a newsroom environment

Required Skills:

• Mastery in quick-turn social video editing for platforms like TikTok, IG, and YouTube
• Proficiency in CapCut, Canva, Adobe Premiere, and motion graphics
• Strong visual storytelling instincts, with a knack for framing, pacing, and compelling hooks
• Passion for exploring new techniques in audience development and willingness to learn and utilize new and existing forms of tracking digital analytics to guide content decisions
• Fast, organized, technical problem solver able to consistently meet deadlines
• Enjoys working in teams and has excellent interpersonal skills
• Ability to work a flexible schedule for breaking news and special content opportunities

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for creating content targeted towards Houston's diverse population.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (Estimated based on industry standards for a Social Video Producer in Houston)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, with a flexible schedule for breaking news and special content opportunities

ASSUMPTION: The salary range is an estimate based on industry standards for a Social Video Producer in Houston. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 10,001+ employees

Founded: 1828 (as a newspaper company, Hearst Corporation was founded in 1900)

Company Description:

• Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives
• Hearst Newspapers (HNP) encompasses a network of daily and weekly publications, digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses
• HNP is investing in new and innovative ways to tell stories, grow newsrooms, diversify tools, and evolve platforms to support its audiences

Company Specialties:

• Television
• Digital
• Magazines
• Entertainment
• Publishing
• Business Media
• Cable
• Radio
• Real Estate
• Syndication
• Marketing

Company Website: hearst.com

ASSUMPTION: Hearst's diverse portfolio and commitment to innovation provide opportunities for growth and learning within the company.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports to the Audience team and collaborates with Visuals, Audience, and Content teams

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• Expanding skills in video production and editing
• Developing expertise in audience development and analytics
• Potential career progression to Senior Video Producer or similar roles

ASSUMPTION: This role offers opportunities for professional growth through skill development and collaboration with various teams.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office, 2 days remote)

Office Location(s): 300 West 57th Street, New York, NY 10019, US (Hearst's headquarters)

Geographic Context:

• Houston is the fourth most populous city in the United States and the most populous city in Texas
• The city is known for its diversity, with a significant Hispanic population
• Houston has a humid subtropical climate, with hot summers and mild winters

Work Schedule: Full-time, with a flexible schedule for breaking news and special content opportunities

ASSUMPTION: The hybrid work arrangement allows for flexibility while still fostering collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Video editing skills and portfolio
• Understanding of social media trends and audience engagement
• Collaboration and teamwork skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Include a portfolio of your video editing work, showcasing your creativity and technical skills
• Demonstrate your understanding of Houston's diverse population and how you can create engaging content for various audiences
• Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: Social Video Producer, Video Editing, Social Media, Visual Storytelling, SEO, Analytics, Collaboration, Content Creation, Adobe Premiere, CapCut, Canva, Motion Graphics, Audience Development, Technical Problem Solving, Interpersonal Skills, Breaking News, Trending Topics

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experience for this role.

🛠️ Tools & Technologies

• Adobe Premiere
• CapCut
• Canva
• Motion graphics software (e.g., After Effects)
• Social media platforms (TikTok, Instagram, YouTube)

ASSUMPTION: Familiarity with industry-standard video editing tools and social media platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Diversity
• Inclusion

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to breaking news and trends
• Data-driven and analytical

Self-Assessment Questions:

• How do your personal values align with Hearst's company values?
• Can you provide an example of a time when you created engaging content for a diverse audience?
• How do you stay up-to-date with social media trends and audience preferences?
• Can you describe a situation where you had to quickly edit a video for a breaking news story?

ASSUMPTION: Applicants should consider how their personal values, work style, and experiences align with Hearst's company culture and the requirements of this role.

⚠️ Potential Challenges

• Meeting tight deadlines for breaking news and special content opportunities
• Adapting to changes in social media trends and audience preferences
• Collaborating effectively with various teams and stakeholders
• Managing workload and prioritizing tasks in a fast-paced environment

ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in their previous roles.

📈 Similar Roles Comparison

• This role differs from other video producer positions in its focus on short-form content for social media platforms
• Compared to other media production roles, this position requires a strong understanding of social media trends and audience engagement
• Career progression may involve moving into senior video producer roles or specializing in specific content areas (e.g., politics, entertainment, lifestyle)

ASSUMPTION: Applicants should research similar roles and consider how their skills and experiences make them a strong fit for this position.

📝 Sample Projects

• Editing a trending TikTok video about a local event or news story
• Creating an engaging Instagram reel showcasing Houston's diverse culture and communities
• Producing a YouTube video series featuring local experts and influencers discussing relevant topics

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply their skills to create engaging content for the Houston Chronicle's social media platforms.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the Audience team?
• How does the company support the growth and development of its employees?
• Can you provide an example of a successful social video campaign and the strategies used to engage the audience?
• What are the most important qualities for someone in this role to have, according to the team?
• How does the company approach diversity, equity, and inclusion in its content creation and storytelling?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio of your video editing work, showcasing your creativity and technical skills
• Prepare questions about the role, team, and company to ask during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.