Special Events & Marketing Coordinator

📌 Core Information

🔹 Job Title: Special Events & Marketing Coordinator

🔹 Company: City of Goldsboro

🔹 Location: Goldsboro, North Carolina

🔹 Job Type: Full-Time

🔹 Category: Government Administration

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing special events and downtown programming
• Soliciting sponsorships and managing volunteers for events
• Developing marketing strategies and promoting events
• Providing high-quality customer service to the public

ASSUMPTION: This role requires a high level of organization, multitasking, and strong communication skills to manage various events and stakeholders.

📋 Key Responsibilities

✅ Plans, conducts, supervises, and monitors downtown programming and special events

✅ Serves as staff liaison in working with third-party vendors and outside entities looking to host events on city property and parks

✅ Conducts feasibility studies on special events and marketing efforts; analyzes the effectiveness of new and existing events; makes changes as necessary

✅ Solicits sponsorship for special events; manages all operations and execution on the day of the event

✅ Performs a full range of tasks associated with the special event permit process, including coordination between city departments

✅ Coordination with city communications team and other departments to market events

✅ Promotes special events to other agencies, corporations, businesses, and the news media

✅ Interacts with the public and city staff on a daily basis; answers inquiries and assists patrons as needed

✅ Interacts and coordinates with other agencies and civic organizations for innovative, cultural, and creative events

✅ Assists with other non-Downtown special events

✅ Develops and implements goals, objectives, policies, and priorities for all marketing and public relations efforts for the department

✅ Provides quality customer service to city staff, the general public, and all other work contacts

✅ Performs other duties as assigned

ASSUMPTION: This role requires strong event planning skills, attention to detail, and the ability to work well under pressure to meet event deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree from an accredited college or university with major coursework in Hospitality, Special Events, Marketing, Business, or a related field

Experience: One (1) year of full-time progressively responsible special event coordination experience performing functions consistent with the essential functions for this classification

Required Skills:

• Event coordination and planning
• Marketing strategies and development
• Customer service and public relations
• Volunteer management
• Grant research and funding
• Feasibility studies and analysis
• Adobe Creative Suite: InDesign, Illustrator & Photoshop
• Website editing and proofreading
• Statistical data analysis
• Problem-solving and decision-making

Preferred Skills:

• Supervisory experience
• Experience working with volunteers
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, familiarity with the local community and its cultural events would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $56,434.04 - $70,678.40, annually

Benefits:

• Health, dental, and vision insurance
• Retirement plans
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for events

ASSUMPTION: The salary range provided is based on the city's civil service pay scale and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Government Administration, focusing on community development and tourism

Company Size: 201-500 employees, providing a range of services to over 35,197 citizens

Founded: The City of Goldsboro was established in 1723, with the current government structure in place since 1977

Company Description:

• Nestled in the heart of eastern North Carolina, between Raleigh and the coast
• Home to Seymour Johnson Air Force Base and a destination rich in cultural and heritage roots
• Rich in history, with stories of Tuscarora Indians, steamboats, Revolutionary skirmishes, and Civil War battles
• Downtown Goldsboro is a nationally accredited Main Street™ Community program, focusing on preservation-based economic development

Company Specialties:

• Community development and tourism
• Event planning and management
• Marketing and public relations
• Cultural and heritage preservation

Company Website: https://www.goldsboronc.gov/

ASSUMPTION: The City of Goldsboro is committed to providing quality and efficient services to the public, with a focus on community engagement and tourism development.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the department and city government

Reporting Structure: Reports directly to the Senior Special Events & Marketing Coordinator

Work Arrangement: On-site, with occasional remote work for event planning and coordination

Growth Opportunities:

• Advancement within the department, such as Senior Special Events & Marketing Coordinator
• Transition to other roles within city government, such as Parks and Recreation or Cultural Arts
• Professional development opportunities, such as workshops and conferences

ASSUMPTION: This role offers opportunities for career growth and development within the city government, with a focus on event planning and management.

🌍 Location & Work Environment

Office Type: City Hall, with a casual and collaborative work environment

Office Location(s): 200 N Center St, Goldsboro, North Carolina 27530, US

Geographic Context:

• Goldsboro is located in Wayne County, North Carolina, with a population of approximately 35,000
• The city is situated between Raleigh and the coast, offering easy access to both urban and coastal amenities
• Goldsboro has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends for events

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on event planning and community engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person interview with the hiring manager and/or department head
• Background check and reference check
• Job offer

Key Assessment Areas:

• Event planning and coordination skills
• Marketing and public relations experience
• Customer service and public relations skills
• Problem-solving and decision-making abilities
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Highlight relevant event planning and marketing experience in your resume
• Tailor your cover letter to the specific requirements of the role and the City of Goldsboro's mission
• Provide examples of successful events you've planned or marketed, including any challenges you faced and how you overcame them

ATS Keywords: Event planning, marketing, customer service, public relations, volunteer management, grant research, Adobe Creative Suite, website editing, statistical data analysis, problem-solving

ASSUMPTION: The application process for the City of Goldsboro is competitive, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite: InDesign, Illustrator & Photoshop
• Microsoft Office Suite
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Social media platforms (Facebook, Instagram, Twitter)
• Event planning software (e.g., Eventbrite, Cvent)

ASSUMPTION: The City of Goldsboro provides the necessary tools and technologies for employees to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Respect
• Accountability
• Collaboration

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a passion for event planning and community engagement?
• Are you comfortable working in a fast-paced and dynamic environment?
• Do you thrive in a collaborative and team-oriented work environment?
• Are you committed to providing high-quality customer service to the public?

ASSUMPTION: The City of Goldsboro values employees who are passionate about community engagement, adaptable, and committed to providing high-quality customer service.

⚠️ Potential Challenges

• Managing multiple events and stakeholders simultaneously
• Working evenings and weekends for events
• Adapting to changes in event plans and logistics
• Meeting tight deadlines and maintaining attention to detail
• Navigating city government bureaucracy and processes

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to providing high-quality customer service.

📈 Similar Roles Comparison

• Event Coordinator vs. Special Events & Marketing Coordinator: The latter role requires additional marketing and public relations responsibilities
• Government Administration vs. Private Sector: Government roles may have more bureaucracy and red tape but offer greater job security and benefits
• Career Path: This role can lead to advancement within the department or transition to other roles within city government

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the private sector or within other departments of city government.

📝 Sample Projects

• Planning and executing a downtown festival, including vendor coordination, marketing, and event logistics
• Developing and implementing a marketing campaign to promote a city park or attraction
• Conducting a feasibility study for a new event or program, including market research and analysis

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the department and how can this role help address them?
• How does this role fit into the overall goals and objectives of the department and city government?
• What opportunities are there for professional development and growth within the department and city government?
• How does the city support work-life balance for employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking these questions can help applicants better understand the role, the department, and the city government, as well as demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide examples of successful events you've planned or marketed, including any challenges you faced and how you overcame them
• Prepare for interview questions related to event planning, marketing, and customer service
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.