📌 Core Information
🔹 Job Title: Specialist, Email Marketing
🔹 Company: FCT
🔹 Location: Oakville, Ontario, Canada (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Home Office + On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing an end-to-end email strategy
- Collaborating with cross-functional teams to create engaging content
- Optimizing email campaigns through data-driven insights and A/B testing
- Managing email KPIs and generating regular reports
- Leading CRM innovation and customer journey roadmap
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong understanding of email marketing best practices and be comfortable working with data to drive results.
📋 Key Responsibilities
✅ Lead development and implementation of an end-to-end email strategy
✅ Maintain understanding of email marketing best practices and regulations
✅ Own and develop the email marketing calendar in collaboration with relevant teams
✅ Provide guidance on email campaigns, deploy them, and generate insights
✅ Work with creative teams to develop innovative content for emails and landing pages
✅ Partner with digital marketing, web, and social teams to grow the email subscriber list
✅ Measure results and optimize campaigns through A/B testing
✅ Develop and maintain strong email reporting dashboards
✅ Lead CRM innovation by spearheading the campaign automation and customer/prospect journey roadmap
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong project management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of proven experience in B2B email marketing
Required Skills:
- Hands-on experience in deploying emails, building segments, developing customer journeys, and reporting in an enterprise email platform
- Deep and advanced knowledge of the entire email ecosystem, including responsive HTML emails, templates, and landing pages
- Proficient in using marketing automation technology
- Excellent critical thinking, problem-solving, interpersonal, and communication skills
- Strong project management skills with the ability to lead and direct indirect resources
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce, HubSpot)
- Fluency in French or other languages
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for a mid-level email marketing role in the Greater Toronto Area)
Benefits:
- Comprehensive benefits including virtual healthcare and an Employee & Family Assistance Program
- Group retirement savings plan with company match
- Paid holidays and generous paid time off
- Hybrid work arrangements
- Paid volunteer opportunities and charitable donation matching
- Employee recognition programs with referral incentives
- Potential for performance-based incentives
- Stock purchase plan
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for results-driven work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FCT operates in the insurance industry, specializing in title insurance, default solutions, and other real estate-related products and services.
Company Size: FCT has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: FCT was founded in 1991 and has since grown to become a leading provider of title insurance and related services in Canada.
Company Description:
- FCT provides industry-leading title insurance, default solutions, and other real estate-related products and services to various clients, including lenders, legal professionals, and recovery professionals.
- The company is committed to the success of each employee, offering mentoring, innovative tools, and various programs that engage and reward employees.
- FCT has been recognized as one of Canada's Best Workplaces for ten consecutive years and is certified as a Great Place to Work.
Company Specialties:
- Title insurance policies and coverage
- Mortgage and real estate fraud
- Land title and land registry systems in Canada
- Title defects and rectification
- Underwriting
- Commercial development on First Nations lands
- Default solutions
- Valuation services
Company Website: www.fct.ca
ASSUMPTION: FCT's focus on employee engagement and recognition contributes to its success as a Great Place to Work.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring a combination of strategic thinking and tactical execution.
Reporting Structure: The Email Marketing Strategist will report directly to the Marketing Manager and collaborate with various teams, including digital marketing, web, social, and product teams.
Work Arrangement: This is a hybrid role, with employees working from home and the Oakville, Ontario office.
Growth Opportunities:
- Progression to a senior role within the marketing department
- Expanding responsibilities and leading a team of email marketing specialists
- Transitioning to a related role within the company, such as Digital Marketing Manager or Product Manager
ASSUMPTION: FCT's large employee base and diverse range of services provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: FCT's headquarters is a modern, collaborative workspace with a mix of open and private offices.
Office Location(s): 2235 Sheridan Garden Drive, Oakville, Ontario L6J 7Y5, Canada
Geographic Context:
- Oakville is a suburban town in the Greater Toronto Area, offering a mix of urban and rural amenities.
- The area has a diverse and multicultural population, with a strong focus on community engagement.
- Oakville is conveniently located near major highways and has easy access to public transportation.
Work Schedule: The work schedule is flexible, with a focus on results-driven work arrangements. Core hours are typically 9:00 AM to 5:00 PM, Monday to Friday.
ASSUMPTION: FCT's hybrid work arrangement allows employees to balance their work and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and technical interviews with the hiring manager and team members
- Final interview with the Marketing Manager
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Data analysis and reporting skills
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Prepare examples of successful email campaigns and their results
- Demonstrate your understanding of FCT's business and the role's requirements in your cover letter
- Showcase your ability to work collaboratively with various teams in your interview responses
ATS Keywords: Email Marketing, B2B, Campaign Management, A/B Testing, Data Analysis, Marketing Automation, CRM, HTML Emails, Customer Engagement, Segmentation, Reporting
ASSUMPTION: FCT's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Enterprise email platform (e.g., Salesforce Marketing Cloud, Adobe Campaign)
- CRM system (e.g., Salesforce, HubSpot)
- Marketing automation technology (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Results-driven
- Data-informed
- Collaborative
- Adaptable
- Customer-centric
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data to drive decision-making?
- Do you have a proven track record of successful email marketing campaigns?
ASSUMPTION: FCT's values and work style emphasize collaboration, innovation, and a customer-focused approach, making it an ideal fit for candidates who thrive in dynamic, results-driven environments.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with large datasets and complex email campaigns
- Adapting to changes in the email marketing landscape and regulations
- Balancing strategic thinking with hands-on execution
ASSUMPTION: These challenges can be overcome with strong project management skills, a solid understanding of email marketing best practices, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on B2B email marketing and the need to collaborate with various teams to drive results.
- Industry-specific context: FCT operates in the insurance industry, requiring an understanding of its unique regulations and customer base.
- Career path comparison: This role provides opportunities for growth within the marketing department or transition to related roles within the company.
ASSUMPTION: While this role shares similarities with other email marketing positions, its unique focus on B2B marketing and collaboration with various teams sets it apart.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve open rates by 20% within three months
- Creating and implementing a customer segmentation strategy to increase click-through rates by 15% within six months
- Optimizing email campaign performance through A/B testing, resulting in a 15% increase in conversion rates within one year
ASSUMPTION: These sample projects demonstrate the candidate's ability to set clear objectives, develop and execute strategies, and measure results to drive continuous improvement.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the email marketing team currently, and how can this role address them?
- How does the marketing team collaborate with other departments, such as product and sales, to ensure alignment and success?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does FCT support work-life balance for its employees, particularly in hybrid work arrangements?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help the candidate better understand the role's requirements, the team's dynamics, and the company's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant email marketing experience and achievements
- Tailor your cover letter to demonstrate your understanding of FCT's business and the role's requirements
- Prepare examples of successful email campaigns and their results to showcase in your interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
