📌 Core Information
🔹 Job Title: Specialist I, Retail Marketing, Retail Brand, Paris/France
🔹 Company: Nike
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Retail Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Bringing Nike's Consumer Fields of Play to life in Paris through key relationships with individuals, communities, and places that matter most to Running, Fitness, Football, and Lifestyle.
- Amplifying Nike's Concept Map through complementary executions on the ground that build off Global-Geo campaigns.
- Ensuring Nike's Sport Marketplace in France, especially in Paris, shows up as pinnacle and sharply connected to Nike's Field of Play visions.
- Fuelling Nike's global engine with sharp, relevant consumer insights that can scale.
ASSUMPTION: This role requires a strong understanding of the Paris consumer landscape and the ability to adapt to the city's dynamic environment.
📋 Key Responsibilities
✅ Collaborate with the Paris/France Brand Marketing team to bring to life targeted consumer experiences in store, amplifying Nike's Consumer x Field of Play strategy.
✅ Execute retail brand executions across Nike's ND fleet, ensuring the Brand shows up in a premium fashion.
✅ Step in with the team as needed to ensure the Brand shows up in a premium fashion.
✅ Work fluidly across the full Paris/France marketing team and with cross-functional marketing partners to bring your vision to life for consumers in the city.
✅ Collaborate closely with the Nike Direct team at Paris/France and EMEA levels, as well as with the EMEA Retail Brand team to stay abreast of latest strategies and help share best practices.
ASSUMPTION: This role requires a high degree of adaptability and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in retail marketing, with a strong understanding of the Paris consumer landscape.
Required Skills:
- Proven understanding of the Paris consumer and Nike's position within it.
- Proven ability to adapt in an agile fashion to consumers' and organization's needs to deepen relationships with members.
- Strong leadership skills, including instilling trust, fostering effective teamwork, holding oneself and others accountable, valuing differences, communicating clear vision, and cultivating innovation.
- Strategic thinking about future possibilities and the ability to translate them into breakthrough strategies.
Preferred Skills:
- Experience working with cross-functional teams in a dynamic environment.
- Fluency in French and English.
ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role due to its location in Paris.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated, based on market research for similar roles in Paris)
Benefits:
- Competitive benefits package, including health insurance, retirement plans, and employee discounts on Nike products.
- Opportunities for professional development and growth within the company.
Working Hours: Full-time, with a standard workweek of 40 hours. Some flexibility may be available.
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Paris. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing. Nike is a global leader in the design, manufacturing, and marketing of athletic footwear, apparel, equipment, and accessories.
Company Size: 10,001+ employees. As a large corporation, Nike offers numerous opportunities for career growth and development.
Founded: 1964. Nike was founded by Bill Bowerman and Phil Knight, and has since grown into a multinational corporation with a strong brand presence worldwide.
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability.
- The company is dedicated to minimizing its environmental impact through innovative materials, reducing waste, embracing a circular economy, implementing energy-efficient practices, and promoting water stewardship.
- Nike fosters a culture of innovation, creativity, and collaboration, with a strong focus on its consumers and athletes.
Company Specialties:
- Footwear design and manufacturing
- Apparel design and manufacturing
- Sports equipment and accessories
- Global marketing and branding
Company Website: Nike.com
ASSUMPTION: Nike's commitment to sustainability is a significant aspect of its corporate culture and is likely to be an important consideration for applicants.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the company.
Reporting Structure: The Specialist I will report directly to the Manager, Retail Marketing, Retail Brand Paris/France.
Work Arrangement: On-site, with a standard workweek of 40 hours. Some flexibility may be available.
Growth Opportunities:
- Progression to a Senior Specialist or Manager role within the Retail Marketing team.
- Opportunities to work on global campaigns and collaborate with teams across different regions.
- Potential to transition into other areas of the business, such as Brand Marketing or Product Management.
ASSUMPTION: Nike's large size and global presence offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Nike's Paris office is a dynamic, fast-paced environment with a strong focus on collaboration and innovation.
Office Location(s): NIKE PARIS/NORTH HQ
Geographic Context:
- Paris is a major global city with a vibrant cultural scene, offering numerous opportunities for personal and professional growth.
- The city is home to a diverse and dynamic consumer base, providing a rich environment for marketing and branding efforts.
- Paris is a hub for fashion, art, and design, making it an ideal location for a retail marketing role focused on consumer engagement and brand execution.
Work Schedule: Standard workweek of 40 hours, with some flexibility available.
ASSUMPTION: The dynamic and fast-paced nature of Nike's Paris office, combined with the city's vibrant cultural scene, may appeal to applicants who thrive in energetic and innovative environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Understanding of the Paris consumer landscape and Nike's position within it
- Ability to adapt in an agile fashion to consumers' and organization's needs
- Leadership skills, including instilling trust, fostering effective teamwork, holding oneself and others accountable, valuing differences, communicating clear vision, and cultivating innovation
- Strategic thinking about future possibilities and the ability to translate them into breakthrough strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your understanding of the Paris consumer landscape and your ability to adapt to dynamic environments.
- Prepare for behavioral interview questions that assess your leadership skills and strategic thinking.
- Research Nike's commitment to sustainability and be prepared to discuss how your values align with the company's.
ATS Keywords: Paris consumer, retail marketing, agile adaptation, leadership, strategic thinking, consumer engagement, brand execution, Nike brand
ASSUMPTION: Nike's application process may include assessments or case studies to evaluate candidates' problem-solving skills and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Instagram, Facebook, Twitter)
- Marketing automation tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the marketing team and the projects the Specialist I is working on.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Inclusion
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Data-driven and strategic
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively with diverse teams?
- Do you have a strong understanding of the Paris consumer landscape and the ability to adapt to its unique dynamics?
- Are you committed to Nike's values of innovation, creativity, and collaboration?
ASSUMPTION: Nike's company culture is fast-paced, innovative, and collaborative, with a strong focus on its consumers and athletes. Applicants who thrive in dynamic environments and are committed to Nike's values are likely to be a strong fit for the company.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of Nike's Paris office may be challenging for applicants who prefer a more structured or predictable work environment.
- The role requires a strong understanding of the Paris consumer landscape, which may be challenging for applicants who are new to the city or the retail marketing industry.
- The role may require working non-standard hours, including evenings and weekends, to support retail events and activations.
- The role may involve frequent travel within France and internationally to support global campaigns and initiatives.
ASSUMPTION: Applicants should carefully consider their personal and professional priorities and whether they are well-suited to the potential challenges associated with this role.
📈 Similar Roles Comparison
- This role is similar to other retail marketing roles in the sense that it focuses on consumer engagement and brand execution. However, it is unique in its focus on the Paris consumer landscape and Nike's position within it.
- The role offers opportunities for growth and development within the company, similar to other mid-level marketing roles. However, it is unique in its focus on the dynamic and vibrant Paris market.
- The role may offer opportunities to work on global campaigns and collaborate with teams across different regions, similar to other retail marketing roles. However, it is unique in its focus on the Paris consumer landscape and Nike's position within it.
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how they align with their personal and professional goals.
📝 Sample Projects
- Developing and executing a targeted consumer experience in-store to amplify Nike's Consumer x Field of Play strategy.
- Collaborating with the Paris/France Brand Marketing team to create a retail brand execution that builds off a global-geo campaign.
- Working with the Nike Direct team to ensure the Nike brand shows up in a premium fashion across the ND fleet in Paris.
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Specialist I may work on. The actual projects may vary depending on the team's priorities and the Paris consumer landscape.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does this role support Nike's global marketing efforts, and what opportunities are there for collaboration with international teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nike support the professional development and growth of its employees?
- What are the key challenges facing the retail marketing team in Paris, and how can this role help address them?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company, and to assess whether the opportunity aligns with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Nike Career Site
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your understanding of the Paris consumer landscape and your ability to adapt to dynamic environments.
- Prepare for behavioral interview questions that assess your leadership skills and strategic thinking.
- Research Nike's commitment to sustainability and be prepared to discuss how your values align with the company's.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
