📌 Core Information
🔹 Job Title: Specialist II, Brand Creative Copy NA - Women's
🔹 Company: Nike
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time, On-site
🔹 Category: Branding & Creative
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Partnering with cross-functional teams to create compelling brand stories
- Writing copy for various projects, from editorial work to brand moments and product drivers
- Ensuring content is on-brand, culturally aware, sport-authentic, and engaging
- Driving brand awareness and engagement through creative deliverables
ASSUMPTION: This role requires a strong understanding of Nike's brand voice and the ability to adapt it across various platforms and audiences.
📋 Key Responsibilities
✅ Write copy for projects ranging from editorial work through brand moments, product and business drivers
✅ Deliver outstanding storytelling through manifestos, social content, campaign content, headlines, scriptwriting, and owned channel copy
✅ Ensure content meets and exceeds the highest standards, always on-brand, culturally-aware, sport-authentic, platform-right, distinctive, and engaging
✅ Work strategically to drive brand awareness and deliver strong engagement through creative deliverables
✅ Keep up to date with emerging trends in lifestyle, sports, design, culture, media, and technology relevant to Nike and the writing team
✅ Partner effectively across teams and dimensions throughout the creative process
✅ Ensure all projects are well-planned, creatively outstanding, and delivered in a timely manner
✅ Review project work for the highest standards of quality, consistency, accuracy, and successful completion
✅ Continually encourage and empower the team around you, working in a hands-on and highly collaborative manner to produce fresh, distinctive, effective storytelling through a high volume of work and widely varying end uses
ASSUMPTION: This role requires strong collaboration skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor of Arts in Writing, Communications, Journalism, or related field
Experience: 3-5 years writing experience in a corporate or agency environment, preferably as a copywriter for a major retailer, e-commerce company, or digital communications agency
Required Skills:
- Expert-level ability to write in long and short-form, as well as experience writing compelling and conceptual creative copy for products, brands, campaigns, and digital platforms
- Understanding of the nuances across all digital social landscapes and speaking to the audiences appropriately
- Strong connection to culture, sharp focus on Gen Z interests, language, and trends
- Excellent presentation skills with an ability to summarize ideas eloquently and with confidence
- Strong time management with the ability to keep multiple projects moving forward simultaneously
Preferred Skills:
- Proven ability to flex and adapt to changing business needs while maintaining creative quality
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $62,200.00 - $139,200.00 per year (based on location and experience)
Benefits:
- Information about benefits can be found here
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing, with a strong focus on sports, lifestyle, and culture
Company Size: 10,001+ employees, offering a large, diverse work environment
Founded: 1964, with a rich history in athletic footwear and apparel
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- The company focuses on innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency
- Nike offers a wide range of products, including footwear, apparel, equipment, and accessories for men, women, and children
Company Specialties:
- Footwear and apparel design and manufacturing
- Sports marketing and sponsorships
- Retail and e-commerce operations
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike's commitment to sustainability is a significant aspect of its brand and operations.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports to the Creative Director and works closely with the North America Women's Sportswear Creative Studio teammates, Global Creative team, Brand and Social Teams, Content Production team, and Business Affairs
Work Arrangement: On-site, with the role sitting in Los Angeles, CA
Growth Opportunities:
- Potential to work on high-profile campaigns and projects
- Opportunities to collaborate with diverse teams and stakeholders
- Chance to develop skills in brand storytelling, creative copywriting, and cross-functional collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within Nike's creative organization.
🌍 Location & Work Environment
Office Type: On-site, with the role sitting in Los Angeles, CA
Office Location(s): Los Angeles, CA
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving cultural scene
- The city offers numerous opportunities for networking, collaboration, and inspiration
- Los Angeles is home to Nike's North America Women's Sportswear Creative Studio
Work Schedule: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the creative team and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen
- In-person or virtual interview with hiring manager and/or team members
- Final interview or assessment
Key Assessment Areas:
- Writing samples and portfolio
- Cultural fit and alignment with Nike's brand values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your best writing samples and creative ideas
- Research Nike's brand, values, and recent campaigns to demonstrate your understanding and enthusiasm
ATS Keywords: Creative Copywriting, Brand Storytelling, Nike, Women's Sportswear, Cross-Functional Collaboration, Digital Communication, Social Media, Cultural Awareness, Strategic Thinking, Presentation Skills
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experience, as well as their passion for Nike's brand and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Proficiency in industry-standard software and tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Obsessed
- Inclusion
- Integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing business needs
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- How do you embody Nike's brand voice and tone in your writing?
- How do you stay up-to-date with emerging trends in lifestyle, sports, design, culture, media, and technology?
- How do you collaborate effectively with cross-functional teams and stakeholders?
ASSUMPTION: Applicants should assess their fit with Nike's company values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing business needs and priorities
- Working in a fast-paced, dynamic creative environment
- Balancing the need for creativity with brand guidelines and constraints
ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Creative Copywriter position, but with a focus on Nike's Women's Sportswear category
- Compared to other brand copywriting roles, this position offers the opportunity to work on high-profile campaigns and collaborate with diverse teams
- Career progression may include roles such as Senior Copywriter, Creative Director, or Brand Manager
ASSUMPTION: Applicants should consider the unique aspects of this role compared to similar positions in the industry.
📝 Sample Projects
- Developing a social media campaign for a new product launch
- Creating a brand manifesto for Nike's Women's Sportswear category
- Writing headlines and copy for a seasonal marketing campaign
ASSUMPTION: Applicants should be prepared to provide examples of their work that demonstrate their skills and creativity.
❓ Key Questions to Ask During Interview
- How does this role contribute to Nike's overall brand strategy and marketing efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Creative Director support and mentor team members in their professional development?
- What opportunities are there for collaboration with other teams and departments within Nike?
- How does Nike foster a culture of innovation and creativity within its brand copywriting team?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your best writing samples and creative ideas
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
