📌 Core Information
🔹 Job Title: Specialist II, Retail Marketing, Retail Brand, London UK & Ireland
🔹 Company: Nike
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Bringing Nike's Consumer Fields of Play to life in London through key relationships with individuals and communities
- Amplifying Nike's Concept Map through complementary executions on the ground
- Ensuring Nike's Sport Marketplace on the ground in UK & Ireland, especially in London, shows up as pinnacle and sharply connected to Field of Play visions
- Fuelling Nike's global engine with sharp, relevant consumer insights that can scale
ASSUMPTION: This role requires a strong understanding of youth and sport culture, with a sharp focus on Gen Z consumers, and experience in retail marketing within a corporate function.
📋 Key Responsibilities
✅ Obsess the consumer journey through Nike Stores across UK & Ireland with a special focus on London, ensuring seasonal campaigns come to life in a compelling and localized fashion for maximum brand impact
✅ Collaborate with London UK & Ireland Brand Marketing and EMEA teams to bring to life targeted consumer experiences in store, amplifying Nike's Consumer x Field of Play strategy
✅ Execute retail brand executions both through concept map and seasonless stories across Nike's London-based stores, ensuring the Brand shows up in a premium fashion
✅ Survey retail brand executions across all doors outside of “must win” doors, reporting back to EMEA teams
✅ Survey the broader Nike Sports Marketplace through Nike partners to ensure brand standards are met in multi-brand environments
ASSUMPTION: This role requires strong cross-functional collaboration, adaptability, and a deep understanding of the UK & Ireland consumer landscape with a focus on London.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in retail marketing within a corporate function
Required Skills:
- Proven experience in retail marketing with a focus on physical storytelling and activations
- Strong understanding of youth and sport culture, with a sharp focus on Gen Z consumers
- Experience in briefing and managing agencies to deliver marketing strategies at a high standard
- Demonstrable knowledge of the UK & Ireland consumer with a focus on London
- Desire and willingness to adapt in an agile fashion to consumer and organization needs
- Understanding of the sporting goods retail landscape from competitors to multi-brand environments across London
- Experience in initiatives that drive traffic and lift conversion in stores
- Sharp and concise communicator in both written and oral
- Passionate about sport (participating or spectating) and a Nike fan
Preferred Skills:
- Experience working with cross-functional teams in a corporate environment
- Fluency in additional languages (e.g., Spanish, French)
ASSUMPTION: While not explicitly stated, a strong understanding of the retail marketing landscape and consumer behavior in the UK & Ireland, particularly London, is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated, based on industry standards for a Marketing Specialist II role in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous employee discount on Nike products
- Opportunities for professional development and career growth
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for project needs)
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Specialist II role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing. Nike is a global leader in athletic footwear, apparel, and equipment, with a strong focus on innovation, sustainability, and connecting with consumers through sport and culture.
Company Size: 10,001+ employees. As a large corporation, Nike offers extensive resources and opportunities for career growth and development.
Founded: 1964. Nike was founded by Bill Bowerman and Phil Knight, and has since grown into a global powerhouse in the sports industry.
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- The company invests in innovative materials, reduces waste, embraces circular design, and promotes energy efficiency, water stewardship, and transparency
- Nike's mission is to bring inspiration and innovation to every athlete* in the world (*if you have a body, you are an athlete)
Company Specialties:
- Footwear design and manufacturing
- Apparel design and manufacturing
- Sports equipment and accessories
- Retail and e-commerce
- Marketing and branding
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike's commitment to sustainability and innovation is a significant aspect of the company's culture and values, and successful applicants should be aligned with these priorities.
📊 Role Analysis
Career Level: Mid-level Marketing role, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Manager, Retail Marketing, Retail Brand London UK & Ireland
Work Arrangement: On-site, with a focus on collaboration and cross-functional teamwork within the London office
Growth Opportunities:
- Progression to a Senior Marketing role within the Retail Marketing function
- Expansion into other marketing disciplines, such as Brand Marketing or Consumer Engagement
- Opportunities to work on global campaigns and projects, gaining international experience
ASSUMPTION: Given Nike's global presence and extensive marketing efforts, there are numerous opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in London, with state-of-the-art facilities and amenities
Office Location(s): Nike's London office is located in the LONDON OFFICE postal address
Geographic Context:
- London is a major global city with a vibrant sports culture and a diverse consumer base
- The city offers numerous opportunities for networking, professional development, and cultural experiences
- London's retail landscape is competitive and dynamic, with a strong focus on innovation and consumer engagement
Work Schedule: Full-time, with flexibility for project needs and potential overtime during peak periods
ASSUMPTION: While the role is on-site, there may be opportunities for flexible or hybrid work arrangements, depending on the company's policies and the individual's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the Hiring Manager or a member of the HR team
- In-person or virtual interview with the Hiring Manager and other key stakeholders
- Final interview with the Director or another senior leader within the organization
Key Assessment Areas:
- Cultural fit and alignment with Nike's values and mission
- Demonstrated experience in retail marketing and a strong understanding of the UK & Ireland consumer landscape
- Ability to work cross-functionally and collaborate effectively with diverse teams
- Strategic thinking and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for sport, Nike, and the retail marketing industry
- Showcase your understanding of the UK & Ireland consumer landscape and your ability to connect with Gen Z consumers
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Retail Marketing, Consumer Insights, Cross-Functional Collaboration, Youth Culture Understanding, Agency Management, Strategic Marketing, Physical Storytelling, Brand Execution, Market Analysis, Traffic Driving Initiatives, Communication Skills, Sport Passion, Agility, Teamwork, Innovation, Strategic Thinking
ASSUMPTION: Nike's application process may involve assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketing automation and analytics tools (e.g., Adobe Analytics, Google Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Nike may use proprietary tools and platforms for internal communication, collaboration, and project management.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Consumer focus and understanding
- Collaboration and teamwork
- Inclusion and diversity
- Integrity and accountability
Work Style:
- Fast-paced and dynamic, with a focus on agility and adaptability
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on continuous learning and improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and insights in retail marketing and consumer behavior?
- Can you provide an example of a time when you had to adapt quickly to a change in plans or priorities, and how did you handle it?
- How do you approach working with diverse teams and stakeholders, and how do you ensure that everyone's voices are heard and valued?
ASSUMPTION: Nike places a strong emphasis on cultural fit and alignment with the company's values and mission, and successful applicants should be able to demonstrate their fit with the organization's culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Navigating a large, complex organization with numerous stakeholders and cross-functional teams
- Adapting to changes in consumer behavior, market trends, and company priorities
- Balancing the need for innovation and creativity with the need for consistency and brand standards
ASSUMPTION: The role may require candidates to work independently and take initiative, while also collaborating effectively with cross-functional teams and stakeholders.
📈 Similar Roles Comparison
- Compared to other retail marketing roles, this position places a stronger emphasis on consumer insights, cross-functional collaboration, and strategic thinking
- Within Nike, this role is part of the Retail Marketing function, which focuses on driving brand engagement and sales through physical retail channels
- Career progression in this role may involve moving into senior marketing roles within the Retail Marketing function or expanding into other marketing disciplines
ASSUMPTION: While this role is specific to Nike, the skills and experiences gained in this position can be transferable to other retail marketing roles within the industry.
📝 Sample Projects
- Developing and executing a seasonal campaign to drive brand engagement and sales in Nike Stores across the UK & Ireland, with a special focus on London
- Collaborating with the London UK & Ireland Brand Marketing team to create targeted consumer experiences in store, amplifying Nike's Consumer x Field of Play strategy
- Surveying retail brand executions across all doors outside of “must win” doors and reporting back to EMEA teams to ensure brand standards are met
ASSUMPTION: The specific projects and initiatives in this role may vary depending on the company's priorities, consumer behavior, and market trends.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Retail Marketing strategy for the UK & Ireland, and how will my work contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nike support the professional development and growth of its employees, particularly within the Retail Marketing function?
- What are the biggest challenges facing the Retail Marketing team currently, and how can this role help address them?
- How does Nike approach sustainability and innovation in its retail marketing strategies, and how can this role contribute to these efforts?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your understanding of the company's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on retail marketing, consumer insights, and cross-functional collaboration
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Follow up with the Hiring Manager or a member of the HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
