📌 Core Information
🔹 Job Title: Specialist II, Retail Marketing, Retail Brand, Paris/France
🔹 Company: Nike
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Bringing Nike's Consumer Fields of Play to life in Paris through key relationships with individuals, communities, and places that matter most to dimensionalize Running, Fitness, Football, and Lifestyle.
- Amplifying Nike's Concept Map through complementary executions on the ground that build off Global-Geo campaigns.
- Ensuring Nike's Sport Marketplace in Paris shows up as pinnacle and sharply connected to Nike's Field of Play visions.
- Fuelling Nike's global engine with sharp, relevant consumer insights that can scale.
ASSUMPTION: This role requires a strong understanding of the Paris consumer landscape and the ability to adapt to changing consumer needs and market trends.
📋 Key Responsibilities
✅ Obsess the consumer journey through Nike's pinnacle House of Innovation experience, ensuring seasonal campaigns come to life in a compelling and localized fashion for maximum brand impact.
✅ Collaborate with the Paris/France Brand Marketing team to bring to life targeted consumer experiences in store, amplifying Nike's Consumer x Field of Play strategy.
✅ Execute retail brand executions across Nike's Paris-based NSP fleet and step in with the team as needed to ensure the Brand shows up in a premium fashion.
ASSUMPTION: This role requires strong collaboration and communication skills to work effectively with cross-functional marketing partners and bring Nike's vision to life for consumers in the city.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of professional experience in marketing, with a strong focus on retail and digital marketing.
Required Skills:
- Proven understanding of the Paris consumer and Nike's position within it.
- Willingness to adapt in an agile fashion to consumers' and organization's needs to deepen relationships with members.
- Passion for sport and awareness of current market trends.
- Up-to-date knowledge of current retail tools and trends, as well as technical knowledge of the latest digital marketing tools and channels.
- Self-starter with the ability to work independently against deadlines and thrive in a dynamic environment.
- Detail-oriented, operating with urgency and comfortable with levels of ambiguity in the business.
- Creative outlook to problem-solving.
- Interpersonal skills to help cultivate relationships and work with cross-functional teams.
- Excellent oral and written communication skills in French and English.
Preferred Skills:
- Experience working with Nike's products or brand.
- Fluency in additional languages relevant to the Paris market.
ASSUMPTION: Candidates with prior retail marketing experience and a keen desire to build deeper relationships with Nike's young consumers through testing, learning, and iterating will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Competitive benefits package, including health insurance, retirement plans, and employee discounts.
- Opportunities for professional growth and development within Nike.
- Dynamic and inclusive work environment that fosters innovation and creativity.
Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate events and campaigns.
ASSUMPTION: Salary range is estimated based on market research and the role's requirements. Actual salary may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing. Nike is a global leader in athletic footwear, apparel, and equipment, with a strong focus on innovation, design, and marketing.
Company Size: 10,001+ employees. As a large corporation, Nike offers extensive resources and opportunities for career growth and development.
Founded: 1964. Nike was founded by Bill Bowerman and Phil Knight, and has since grown into a multinational corporation with a strong global presence.
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability.
- The company invests in innovative materials, reduces waste, embraces circular design, and implements energy-efficient practices to minimize its environmental footprint.
- Nike is also dedicated to water stewardship, transparency, and accountability in its sustainability efforts.
Company Specialties:
- Footwear design and manufacturing
- Apparel design and manufacturing
- Sports equipment and accessories
- Global marketing and branding
Company Website: Nike.com
ASSUMPTION: Nike's commitment to sustainability and innovation makes it an attractive employer for candidates interested in working for a company that prioritizes environmental responsibility.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for career growth and development within Nike's marketing department.
Reporting Structure: Reports directly to the Manager, Retail Marketing, Retail Brand Paris/France.
Work Arrangement: On-site, with the possibility of hybrid or remote work for specific tasks or projects.
Growth Opportunities:
- Advancement within Nike's marketing department, potentially leading to management or leadership roles.
- Expansion of responsibilities and influence within the Paris/France retail marketing team.
- Opportunities to work on global campaigns and collaborate with international teams.
ASSUMPTION: This role offers strong potential for career growth and development within Nike's marketing department, particularly for candidates interested in retail marketing and brand management.
🌍 Location & Work Environment
Office Type: Nike's Paris office is a dynamic and collaborative workspace that fosters creativity and innovation.
Office Location(s): NIKE PARIS/NORTH HQ, Paris, France
Geographic Context:
- Paris is a major global city with a diverse and vibrant cultural scene, offering numerous opportunities for personal and professional growth.
- The city is home to a thriving sports and fitness community, providing ample opportunities for networking and collaboration within the industry.
- Paris is also a major fashion hub, with a strong influence on global trends and consumer behavior.
Work Schedule: Full-time, with flexible hours required to accommodate events and campaigns. The work schedule may vary depending on the needs of the business and the team.
ASSUMPTION: Candidates who are passionate about sports, fashion, and culture, and who thrive in dynamic, collaborative work environments, will be well-suited to this role and work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and cross-functional team members
- Final interview with the hiring manager and/or other senior leaders
Key Assessment Areas:
- Understanding of the Paris consumer landscape and Nike's position within it
- Adaptability and agility in responding to changing consumer needs and market trends
- Collaboration and communication skills, particularly in working with cross-functional teams
- Problem-solving skills and creativity in developing and executing retail marketing campaigns
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Paris consumer landscape and Nike's brand in your application materials
- Prepare examples of your past retail marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Paris consumer, retail marketing, digital marketing, consumer insights, collaboration, communication, creativity, problem-solving, agility, detail orientation, interpersonal skills, leadership, strategic thinking, teamwork, adaptability, passion for sport
ASSUMPTION: Nike's application process is designed to assess candidates' understanding of the Paris consumer landscape, their adaptability and agility, and their ability to collaborate and communicate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Instagram, Facebook, Twitter)
- Retail marketing software and tools (e.g., Shopify, Salesforce, Adobe Analytics)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as familiarity with social media platforms and retail marketing software and tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Obsessed
- Inclusive
- Nike is a company that is committed to creating an inclusive workplace that reflects the diverse communities in which we live and work. We believe that our diversity makes us stronger, and we strive to foster a culture of respect, equality, and belonging for all.
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Innovative and creative
Self-Assessment Questions:
- How do you stay up-to-date with current market trends and consumer behavior in Paris?
- Can you provide an example of a time when you had to adapt quickly to changing consumer needs or market trends?
- How do you approach working with cross-functional teams to bring a vision to life for consumers?
ASSUMPTION: Candidates who are innovative, collaborative, and customer-obsessed, and who align with Nike's company values and work style, will be well-suited to this role and work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced and dynamic nature of the retail marketing industry
- Adapting to changing consumer needs and market trends in real-time
- Balancing the demands of multiple stakeholders, including consumers, retailers, and internal teams
- Managing the logistics and execution of retail marketing campaigns and events
ASSUMPTION: Candidates who are adaptable, resilient, and able to thrive in dynamic and fast-paced environments will be well-suited to this role and its potential challenges.
📈 Similar Roles Comparison
- This role is similar to a Retail Marketing Manager or Specialist role in other organizations, but with a specific focus on the Paris market and Nike's brand
- Unlike other retail marketing roles, this position requires a deep understanding of the Paris consumer landscape and Nike's position within it
- Career progression in this role may lead to management or leadership positions within Nike's marketing department
ASSUMPTION: This role is unique within the retail marketing industry, offering a specific focus on the Paris market and Nike's brand, and providing opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and executing a retail marketing campaign to launch a new product line in Paris
- Collaborating with the Paris/France Brand Marketing team to create targeted consumer experiences in store, amplifying Nike's Consumer x Field of Play strategy
- Analyzing consumer data and insights to inform retail marketing strategies and improve campaign performance
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities that a Specialist II in Retail Marketing, Retail Brand, Paris/France might encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paris/France retail marketing team?
- How does this role fit into Nike's global retail marketing strategy, and what opportunities are there for collaboration with international teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nike support the professional growth and development of its employees, particularly in the marketing department?
- What are the biggest challenges facing the retail marketing team in Paris, and how can this role help address them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess the fit between their skills, experiences, and career goals, and the opportunities and challenges presented by this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://nike.wd1.myworkdayjobs.com/nke/job/Paris-France/Specialist-II--Retail-Marketing--Retail-Brand--Paris-France_R-60468
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past retail marketing campaigns and their outcomes to discuss during the interview
- Research Nike's brand, products, and marketing strategies to demonstrate your understanding and enthusiasm for the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
