Specialist - Marketing Operations

📌 Core Information

🔹 Job Title: Specialist - Marketing Operations

🔹 Company: Freshworks

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing lead operations, including routing, assignment updates, and enrichment processes
• Handling ticket management and addressing requests related to lead assignment, campaign execution, and system updates
• Assisting in basic reporting and data analysis to track lead flow, funnel performance, and SLA adherence
• Ensuring data integrity and hygiene in Salesforce and Marketo
• Collaborating with cross-functional teams to refine lead qualification criteria, segmentation, and campaign execution

ASSUMPTION: This role requires a high level of attention to detail and strong analytical skills to manage lead operations effectively. It also involves close collaboration with various teams, so excellent communication skills are crucial.

📋 Key Responsibilities

✅ Manage lead operations, including lead routing, assignment updates, and enrichment processes to ensure timely and accurate lead distribution

✅ Handle ticket management by addressing and resolving requests related to lead assignment, campaign execution, and system updates

✅ Assist in basic reporting and data analysis, helping teams track lead flow, funnel performance, and SLA adherence

✅ Ensure data integrity and hygiene in Salesforce and Marketo by conducting regular audits and updates

✅ Work closely with Sales and Marketing stakeholders to refine lead qualification criteria, segmentation, and campaign execution

✅ Support the implementation of automation workflows to enhance marketing and sales alignment

✅ Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with IT and RevOps teams for resolution

ASSUMPTION: This role requires a strong understanding of lead management processes and tools, as well as the ability to work effectively with various teams to optimize marketing and sales operations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of experience in Marketing Operations, Sales Operations, or related roles

Required Skills:

• Proficient in Salesforce and Marketo
• Strong analytical skills
• Experience with ticketing systems
• Excellent communication and collaboration skills
• Ability to troubleshoot issues and support automation initiatives
• Strong attention to detail and ability to manage multiple tasks efficiently

Preferred Skills:

• Experience with lead routing and enrichment tools like Openprise & Clay or similar
• Familiarity with marketing analytics tools and reporting dashboards
• Understanding of lead scoring, lifecycle stages, and attribution models

ASSUMPTION: Candidates with experience in lead management and marketing automation tools will be most successful in this role. Familiarity with lead scoring and attribution models is also beneficial.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Freshworks is a leading provider of customer experience (CX) and employee experience (EX) software, operating in the competitive Software Development industry

Company Size: Freshworks is a mid-sized company with 5,001-10,000 employees, providing a well-established yet dynamic work environment

Founded: Freshworks was founded in 2010 and has since grown to serve over 72,000 companies worldwide

Company Description:

• Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences
• The company's enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results
• Freshworks' people-first approach to AI eliminates friction, making employees more effective and organizations more productive

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• Web-Based Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: https://www.freshworks.com/

ASSUMPTION: Freshworks' focus on customer and employee experience, along with its people-first approach to AI, sets it apart in the competitive Software Development industry.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing operations career path, with opportunities for growth and advancement

Reporting Structure: The Specialist - Marketing Operations will report directly to the Marketing Operations Manager and collaborate with cross-functional teams, including Sales and Marketing

Work Arrangement: This role is on-site, with flexible work arrangements available. Employees can expect to work from the Bangalore office most of the time

Growth Opportunities:

• Advancement to a Senior Marketing Operations role or a similar leadership position
• Expansion of responsibilities to include additional marketing channels or functions
• Opportunities to work on special projects or initiatives, driving innovation and improvement

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing operations or related fields.

🌍 Location & Work Environment

Office Type: Freshworks' Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, California 94403, US; SP Infocity, Block B, 1st Floor, 40, MGR Salai, Perungudi, Chennai, Tamil Nadu 600096, IN; 26 Hatton Garden, London, England EC1N 8BR, GB; 161 Castlereagh St, Level 28, Sydney, New South Wales 2000, AU; Neue Grünstraße 17, Hof 1, Haus 5, Berlin, Germany 10179, DE; Bennigana Halli Road, Tower B, 5th floor c/o CoWrks New Indiranagar, Swamy Vivekananda Road, Sadanandanagar, Bengaluru, Karnataka 560016, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional Indian culture and modern urban living, with a wide range of dining, entertainment, and recreational options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Freshworks' Bangalore office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Operations Manager
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Technical skills in Salesforce, Marketo, and related tools
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Attention to detail and process improvement mindset

Application Tips:

• Highlight relevant experience and achievements in marketing operations or related fields
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work effectively in a team

ATS Keywords: Marketing Operations, Salesforce, Marketo, Lead Management, Campaign Execution, Reporting, Data Analysis, Ticketing Systems, Communication, Collaboration, Troubleshooting, Process Improvement, Automation

ASSUMPTION: Freshworks' application process is designed to assess candidates' technical skills, analytical abilities, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Ticketing Systems (e.g., JIRA Service Desk, Zendesk)
• Marketing Analytics Tools (e.g., Google Analytics, Tableau)
• Collaboration Tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should have experience with Salesforce, Marketo, and other relevant marketing automation tools to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Transparent

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous improvement and innovation
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
• Do you have a strong attention to detail and a commitment to data integrity?

ASSUMPTION: Freshworks values candidates who are customer-centric, innovative, and collaborative, with a strong commitment to continuous improvement and data-driven decision-making.

⚠️ Potential Challenges

• Managing a high volume of leads and ensuring timely distribution
• Troubleshooting complex lead-related issues in Salesforce and Marketo
• Balancing multiple priorities and managing competing demands from various teams
• Keeping up with the fast-paced and ever-evolving marketing technology landscape

ASSUMPTION: This role may present challenges related to managing high volumes of leads, troubleshooting complex issues, and balancing multiple priorities. Candidates should be prepared to work in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position places a stronger emphasis on lead management and routing
• In the broader marketing landscape, this role is more focused on operational efficiency and less on strategic planning and execution
• Career progression in marketing operations typically involves moving into more strategic or leadership roles, with opportunities to specialize in specific marketing channels or functions

ASSUMPTION: This role is well-suited for candidates with a strong operational mindset and a desire to optimize marketing and sales processes. Candidates interested in more strategic or leadership roles may find other marketing positions more appealing.

📝 Sample Projects

• Implementing a new lead routing and enrichment process to improve lead distribution and conversion rates
• Developing and maintaining marketing analytics dashboards to track lead flow, funnel performance, and SLA adherence
• Collaborating with cross-functional teams to refine lead qualification criteria and segmentation, resulting in improved campaign performance

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Specialist - Marketing Operations role, with a focus on lead management, data analysis, and process improvement.

❓ Key Questions to Ask During Interview

• Can you describe the current lead routing and enrichment processes, and how this role will contribute to their optimization?
• How does the marketing and sales teams collaborate to ensure effective lead management and follow-up?
• What are the most significant challenges facing the marketing operations function, and how can this role address them?
• How does Freshworks support the professional development and growth of its marketing operations team members?
• What is the work environment like in the Bangalore office, and how does it foster collaboration and innovation?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's marketing operations function, and the work environment. They also provide an opportunity for the candidate to demonstrate their problem-solving skills and commitment to continuous improvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role and the company's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work effectively in a team
• Research the company and the role to demonstrate your enthusiasm and commitment to the opportunity
• Follow up with the HR team within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.