Specialist, Paid Search

📌 Core Information

🔹 Job Title: Specialist, Paid Search

🔹 Company: WarnerMedia

🔹 Location: Hyderabad, Telangāna, India

🔹 Job Type: Full-time

🔹 Category: Entertainment Providers

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years (min. 2 years in Paid Search Marketing)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving business goals for Warner Bros. Discovery’s Streaming Services and US Networks through Paid Search campaigns
• Managing direct response Paid Search campaigns for subscriber acquisition
• Collaborating with cross-functional teams to ensure campaign success
• Analyzing campaign performance and optimizing strategies based on performance signals
• Staying updated with market trends and new betas from publishers

ASSUMPTION: This role requires a strong understanding of Paid Search platforms and a data-driven mindset to optimize campaigns and drive results.

📋 Key Responsibilities

✅ Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition

✅ Ensure campaigns are executed flawlessly, with a constant eye on performance

✅ Track, measure, and analyze campaign success, using performance signals to inform optimization regimen

✅ Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations

✅ Drive Paid Search innovation within the team – identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers

✅ Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)

✅ Hands-on bid-based buying and optimization across a number of platforms, including platforms such as Google Ads, Microsoft/Bing, Apple Search Ads

ASSUMPTION: This role requires strong communication skills, the ability to manage multiple assignments simultaneously, and a proactive approach to staying updated with industry trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of hands-on, in-platform experience within a Paid Search position with excellent communication skills

Required Skills:

• Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking
• Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred
• Strong verbal and written communication skills
• Analytical and comfortable dealing with data and reporting
• Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets

Preferred Skills:

• YouTube Campaign Management
• Campaign Reporting & Insights
• Performance Max (PMax) and Demand Gen Campaigns

ASSUMPTION: Candidates with experience in YouTube Campaign Management, Campaign Reporting & Insights, Performance Max (PMax) and Demand Gen Campaigns will have an added advantage.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and market standards)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on Warner Bros. Discovery products and services

Working Hours: 3 PM - 11 PM IST (Shift Timings)

ASSUMPTION: The salary range is an estimate based on market standards for a Paid Search Specialist role in Hyderabad, India. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: WarnerMedia was founded in 2018, but its legacy companies (Warner Bros. and HBO) have a rich history dating back to the early 20th century.

Company Description:

• WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, Wizarding World, Rooster Teeth, and others.
• WarnerMedia is part of AT&T’s WarnerMedia Division and includes companies such as HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, Wizarding World, Rooster Teeth, and others.
• WarnerMedia is committed to creating a diverse and inclusive workplace. It is an equal opportunity employer and considers all qualified candidates without regard to race, color, national origin, ancestry, sex, marital status, age, disability, veteran status, gender identity, gender expression, or sexual orientation.

Company Specialties:

• Media and Entertainment

Company Website: careers.wbd.com

ASSUMPTION: WarnerMedia is a large, global company with a strong focus on creating and distributing premium content. This role is part of the company's efforts to drive subscriber acquisition for its streaming services and US networks.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Paid Search Manager and works closely with the Media Strategy team.

Work Arrangement: On-site, with shift timings of 3 PM - 11 PM IST

Growth Opportunities:

• Potential to take on more responsibilities and advance within the team as the company grows
• Opportunities to work on high-profile campaigns and collaborate with cross-functional teams
• Chance to learn and develop skills in a dynamic and fast-paced environment

ASSUMPTION: This role offers opportunities for growth and development within the company, as WarnerMedia continues to expand its streaming services and US networks.

🌍 Location & Work Environment

Office Type: On-site, with a hybrid work arrangement available for some roles

Office Location(s): Hyderabad, Telangāna, India

Geographic Context:

• Hyderabad is the capital and largest city of the Indian state of Telangāna
• The city is known for its rich history, culture, and technology industry
• Hyderabad offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Shift timings of 3 PM - 11 PM IST

ASSUMPTION: Hyderabad offers a vibrant and dynamic work environment, with a mix of traditional and modern amenities. The city's lower cost of living may provide additional financial benefits for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the team

Key Assessment Areas:

• Understanding of Paid Search platforms and strategies
• Data analysis and optimization skills
• Communication and teamwork abilities
• Problem-solving and adaptability

Application Tips:

• Highlight relevant Paid Search experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of WarnerMedia's business and how your skills align with the role's requirements
• Prepare for interview questions that focus on your Paid Search expertise, data analysis skills, and ability to work collaboratively

ATS Keywords: Paid Search, Google Ads, Bing, Apple Search Ads, subscriber acquisition, campaign management, attribution, conversion tracking, data analysis, communication, team collaboration

ASSUMPTION: WarnerMedia's application process is designed to assess candidates' skills and fit for the role. Applicants should be prepared to demonstrate their expertise in Paid Search and related areas.

🛠️ Tools & Technologies

• Google Ads
• Microsoft/Bing Ads
• Apple Search Ads
• Mobile Marketing Attribution platforms (e.g., Kochava)
• Microsoft Office and Google Drive systems

ASSUMPTION: This role requires proficiency in Paid Search platforms and tools, as well as familiarity with data analysis and reporting software.

👔 Cultural Fit Considerations

Company Values:

• Create a culture of belonging
• Empower our people
• Deliver excellence
• Innovate and adapt
• Collaborate and win together

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and proactive
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach optimizing Paid Search campaigns based on performance data?
• Can you describe a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you stay updated with industry trends and new betas from publishers?

ASSUMPTION: WarnerMedia values a data-driven, collaborative, and adaptable work style. Candidates should be prepared to demonstrate their fit with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple assignments simultaneously and prioritizing tasks effectively
• Adapting to changes in the television and streaming industry
• Working within shift timings and maintaining a consistent eye on campaign performance
• Collaborating with cross-functional teams and managing stakeholder expectations

ASSUMPTION: This role presents unique challenges that require strong communication, organization, and adaptability skills. Candidates should be prepared to address these challenges in their application and interview.

📈 Similar Roles Comparison

• This role focuses specifically on Paid Search campaigns for subscriber acquisition, whereas related roles may have a broader focus on digital marketing or advertising
• WarnerMedia's entertainment industry context offers unique opportunities and challenges compared to other industries
• Career progression in this role may involve taking on more responsibilities within the Paid Search team or exploring opportunities in related fields, such as digital marketing strategy or management

ASSUMPTION: This role offers a unique focus on Paid Search campaigns for subscriber acquisition within the entertainment industry. Candidates should consider how this focus aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a Paid Search campaign strategy to drive subscriber acquisition for a new streaming service launch
• Analyzing campaign performance data to identify optimization opportunities and implementing changes to improve results
• Collaborating with the Media Strategy team to refine targeting and budget allocation for a high-profile campaign

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that a Specialist, Paid Search might encounter in this role. Candidates should be prepared to discuss their relevant experience and how it applies to these projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most significant challenges facing the Paid Search team currently, and how can this role help address them?
• How does WarnerMedia support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does this role collaborate with other teams and departments within WarnerMedia?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant Paid Search experience and skills
• Write a cover letter that demonstrates your understanding of WarnerMedia's business and how your skills align with the role's requirements
• Prepare for interview questions that focus on your Paid Search expertise, data analysis skills, and ability to work collaboratively
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.