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Specialist, Paid Search

Brainlabs
Full-time
On-site
Argentina
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Specialist, Paid Search

πŸ”Ή Company: Brainlabs

πŸ”Ή Location: Buenos Aires, Argentina

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Delivering high-quality, best-in-class paid search campaigns
  • Providing insightful reporting on campaign performance
  • Growing knowledge and skills within the paid search practice
  • Driving process improvements, innovation, and automation
  • Regular client exposure and presentation opportunities

ASSUMPTION: This role requires a balance of technical skills, client management, and communication abilities. It's ideal for someone looking to grow their career in digital marketing.

πŸ“‹ Key Responsibilities

βœ… Deliver brilliant paid search campaigns that outperform KPIs, on budget and on time, following best practices and QA processes

βœ… Provide highly insightful reporting on campaign performance, connecting it to other practices

βœ… Advocate for the paid search practice, helping to grow knowledge and skills among Associates, and build knowledge of other practices

βœ… Develop ideas for process improvements, innovation, and automation that drive measurable impact for clients or the practice

βœ… Have regular exposure to clients and develop presentation skills

ASSUMPTION: This role involves a mix of hands-on campaign management, strategic thinking, and team collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 12+ months of successful experience delivering paid search activations for clients

Required Skills:

  • Proven experience in paid search campaign management
  • Strong data analysis and storytelling skills
  • Excellent communication and presentation skills
  • Methodical and process-oriented approach with high attention to detail
  • Passion for digital marketing and growing career in the field

Preferred Skills:

  • Experience with Google Ads and other paid search platforms
  • Knowledge of other digital marketing channels
  • Fluency in Spanish (in addition to English)

ASSUMPTION: While specific platform experience is not required, a strong foundation in paid search principles and a willingness to learn are essential.

πŸ’° Compensation & Benefits

Salary Range: ARS 150,000 - 250,000 per month (based on experience level and industry standards)

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Dynamic and collaborative work environment

Working Hours: Full-time (40 hours/week), with flexible working arrangements

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Brainlabs operates in the advertising services industry, focusing on high-performance media strategies

Company Size: Brainlabs is a mid-sized company with 501-1,000 employees, offering a mix of startup agility and established processes

Founded: 2012, with a strong focus on growth and innovation since its inception

Company Description:

  • Brainlabs is a global, full-service media agency obsessed with high-performance
  • They recruit outstanding people and develop their expertise, organizing them into dedicated Industry teams centered around clients
  • Brainlabs uses real-time data about real people to craft strategies and build media plans based on insights, not pre-purchased inventory

Company Specialties:

  • PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, and more
  • Consultancy, Tech, Creative, Data Science, Data Strategy, Influencer, Media Strategy, Media Planning, Organic Social, DOOH, Retail Media, and TV & Audio

Company Website: http://www.brainlabsdigital.com

ASSUMPTION: Brainlabs' focus on high-performance and data-driven strategies sets it apart in the advertising services industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for early-career professionals looking to grow in the digital marketing field

Reporting Structure: The Specialist, Paid Search reports directly to the Practice Lead, Lara Lowery

Work Arrangement: This is an on-site role based in Buenos Aires, Argentina, with flexible working arrangements

Growth Opportunities:

  • Progression to Senior Specialist or Manager roles within the paid search practice
  • Expansion into other digital marketing channels or specializations
  • Potential international opportunities within Brainlabs' global network

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to specialize and advance within the company.

🌍 Location & Work Environment

Office Type: Brainlabs' Buenos Aires office is a collaborative, open-plan workspace

Office Location(s): Building 4, 2 Old St Yard, London, London EC1Y 2BP, GB (global headquarters); 90 Broad Street, Suite 1701, New York City, New York 1701, US (North America office); and other locations worldwide

Geographic Context:

  • Buenos Aires is a vibrant, multicultural city with a thriving digital marketing scene
  • The city offers a high quality of life, with numerous cultural attractions and outdoor activities
  • Argentina is known for its strong digital marketing industry, with many international companies operating in the country

Work Schedule: Standard business hours, with flexibility for remote work or adjusted hours as needed

ASSUMPTION: Brainlabs' global presence and collaborative work environment offer unique opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • Skills interview with the Practice Lead and/or team members
  • Final interview with the hiring manager

Key Assessment Areas:

  • Paid search campaign management skills
  • Data analysis and reporting abilities
  • Communication and presentation skills
  • Cultural fit and alignment with Brainlabs' values

Application Tips:

  • Highlight relevant paid search experience and achievements in your resume
  • Prepare examples of data-driven insights and campaign optimizations
  • Demonstrate your understanding of Brainlabs' approach to high-performance media strategies in your cover letter

ATS Keywords: Paid Search, Campaign Management, Data Analysis, Client Management, Presentation Skills, Process Improvement, Innovation, Attention to Detail, Digital Marketing, Strategy, Storytelling, Communication, Team Collaboration, Quality Assurance, Performance Reporting, Knowledge Sharing

ASSUMPTION: Brainlabs' interview process is designed to assess both technical skills and cultural fit, with a focus on high-performance and data-driven strategies.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Google Analytics
  • Brainlabs' proprietary tech platform, Cortex AI
  • Microsoft Office Suite (Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required, but a willingness to learn and adapt to new technologies is essential.

πŸ‘” Cultural Fit Considerations

Company Values:

  • High-Performance: We strive to deliver exceptional results for our clients and continuously improve our own performance
  • Data-Driven: We make decisions based on data and insights, not assumptions or guesswork
  • Collaboration: We work together, sharing knowledge and supporting each other to achieve our goals

Work Style:

  • Dynamic and fast-paced, with a focus on results and continuous improvement
  • Collaborative and supportive, with a strong emphasis on teamwork and knowledge sharing
  • Data-driven and analytical, with a focus on using data to inform decision-making and strategy

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with data and using it to drive decision-making?
  • Do you enjoy collaborating with others and supporting their growth and development?

ASSUMPTION: Brainlabs' culture is centered around high-performance, data-driven strategies, and collaboration, making it an ideal fit for candidates who thrive in dynamic, results-oriented environments.

⚠️ Potential Challenges

  • Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
  • Keeping up with industry trends and platform updates, necessitating continuous learning and adaptation
  • Working in a fast-paced, dynamic environment that may require flexibility and adaptability
  • Navigating a mid-sized company with a mix of startup agility and established processes

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Junior Paid Search Specialist or Executive role in other advertising agencies, but with a stronger focus on high-performance and data-driven strategies
  • Brainlabs' global presence and collaborative work environment offer unique opportunities for professional growth and development compared to more traditional agency structures
  • Career progression in this role could lead to senior-level positions within the paid search practice or expansion into other digital marketing channels

ASSUMPTION: This role offers a unique blend of technical skills development, client management experience, and exposure to high-performance, data-driven strategies.

πŸ“ Sample Projects

  • Developing and executing a paid search campaign strategy for a new client, optimizing performance based on real-time data and insights
  • Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to the client and internal stakeholders
  • Collaborating with cross-functional teams to develop integrated media strategies that leverage paid search alongside other digital marketing channels

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from hands-on campaign management to strategic planning and collaboration.

❓ Key Questions to Ask During Interview

  • How does Brainlabs' approach to high-performance media strategies differ from other advertising agencies?
  • What opportunities are there for professional growth and development within the paid search practice and the company as a whole?
  • How does Brainlabs support work-life balance for its employees, particularly in a fast-paced, dynamic work environment?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Brainlabs foster a culture of collaboration and knowledge sharing among its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant paid search experience and achievements
  • Write a cover letter demonstrating your understanding of Brainlabs' approach to high-performance media strategies and your fit for the role
  • Prepare examples of data-driven insights and campaign optimizations to showcase your skills during the interview process
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.