📌 Core Information
🔹 Job Title: Specialist, Paid Search
🔹 Company: Brainlabs
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering high-quality, best-in-class paid search campaigns
- Providing insightful reporting on campaign performance
- Growing knowledge and skills within the paid search practice
- Driving process improvements, innovation, and automation
- Regular client exposure and presentation opportunities
ASSUMPTION: This role requires a balance of technical skills, client management, and communication abilities. It's ideal for someone looking to grow their career in digital marketing.
📋 Key Responsibilities
✅ Deliver brilliant paid search campaigns that outperform KPIs, on budget and on time, following best practices and QA processes
✅ Provide highly insightful reporting on campaign performance, connecting it to other practices
✅ Advocate for the paid search practice, helping to grow knowledge and skills among Associates, and build knowledge of other practices
✅ Develop ideas for process improvements, innovation, and automation that drive measurable impact for clients or the practice
✅ Have regular exposure to clients and develop presentation skills
ASSUMPTION: This role involves a mix of hands-on campaign management, strategic thinking, and team collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ months of successful experience delivering paid search activations for clients
Required Skills:
- Proven experience in paid search campaign management
- Strong data analysis and storytelling skills
- Excellent communication and presentation skills
- Methodical and process-oriented approach with high attention to detail
- Passion for digital marketing and growing career in the field
Preferred Skills:
- Experience with Google Ads and other paid search platforms
- Knowledge of other digital marketing channels
- Fluency in Spanish (in addition to English)
ASSUMPTION: While specific platform experience is not required, a strong foundation in paid search principles and a willingness to learn are essential.
💰 Compensation & Benefits
Salary Range: ARS 150,000 - 250,000 per month (based on experience level and industry standards)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours/week), with flexible working arrangements
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs operates in the advertising services industry, focusing on high-performance media strategies
Company Size: Brainlabs is a mid-sized company with 501-1,000 employees, offering a mix of startup agility and established processes
Founded: 2012, with a strong focus on growth and innovation since its inception
Company Description:
- Brainlabs is a global, full-service media agency obsessed with high-performance
- They recruit outstanding people and develop their expertise, organizing them into dedicated Industry teams centered around clients
- Brainlabs uses real-time data about real people to craft strategies and build media plans based on insights, not pre-purchased inventory
Company Specialties:
- PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, and more
- Consultancy, Tech, Creative, Data Science, Data Strategy, Influencer, Media Strategy, Media Planning, Organic Social, DOOH, Retail Media, and TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs' focus on high-performance and data-driven strategies sets it apart in the advertising services industry.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to grow in the digital marketing field
Reporting Structure: The Specialist, Paid Search reports directly to the Practice Lead, Lara Lowery
Work Arrangement: This is an on-site role based in Buenos Aires, Argentina, with flexible working arrangements
Growth Opportunities:
- Progression to Senior Specialist or Manager roles within the paid search practice
- Expansion into other digital marketing channels or specializations
- Potential international opportunities within Brainlabs' global network
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to specialize and advance within the company.
🌍 Location & Work Environment
Office Type: Brainlabs' Buenos Aires office is a collaborative, open-plan workspace
Office Location(s): Building 4, 2 Old St Yard, London, London EC1Y 2BP, GB (global headquarters); 90 Broad Street, Suite 1701, New York City, New York 1701, US (North America office); and other locations worldwide
Geographic Context:
- Buenos Aires is a vibrant, multicultural city with a thriving digital marketing scene
- The city offers a high quality of life, with numerous cultural attractions and outdoor activities
- Argentina is known for its strong digital marketing industry, with many international companies operating in the country
Work Schedule: Standard business hours, with flexibility for remote work or adjusted hours as needed
ASSUMPTION: Brainlabs' global presence and collaborative work environment offer unique opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Skills interview with the Practice Lead and/or team members
- Final interview with the hiring manager
Key Assessment Areas:
- Paid search campaign management skills
- Data analysis and reporting abilities
- Communication and presentation skills
- Cultural fit and alignment with Brainlabs' values
Application Tips:
- Highlight relevant paid search experience and achievements in your resume
- Prepare examples of data-driven insights and campaign optimizations
- Demonstrate your understanding of Brainlabs' approach to high-performance media strategies in your cover letter
ATS Keywords: Paid Search, Campaign Management, Data Analysis, Client Management, Presentation Skills, Process Improvement, Innovation, Attention to Detail, Digital Marketing, Strategy, Storytelling, Communication, Team Collaboration, Quality Assurance, Performance Reporting, Knowledge Sharing
ASSUMPTION: Brainlabs' interview process is designed to assess both technical skills and cultural fit, with a focus on high-performance and data-driven strategies.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Brainlabs' proprietary tech platform, Cortex AI
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required, but a willingness to learn and adapt to new technologies is essential.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: We strive to deliver exceptional results for our clients and continuously improve our own performance
- Data-Driven: We make decisions based on data and insights, not assumptions or guesswork
- Collaboration: We work together, sharing knowledge and supporting each other to achieve our goals
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and supportive, with a strong emphasis on teamwork and knowledge sharing
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with others and supporting their growth and development?
ASSUMPTION: Brainlabs' culture is centered around high-performance, data-driven strategies, and collaboration, making it an ideal fit for candidates who thrive in dynamic, results-oriented environments.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and platform updates, necessitating continuous learning and adaptation
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Navigating a mid-sized company with a mix of startup agility and established processes
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Junior Paid Search Specialist or Executive role in other advertising agencies, but with a stronger focus on high-performance and data-driven strategies
- Brainlabs' global presence and collaborative work environment offer unique opportunities for professional growth and development compared to more traditional agency structures
- Career progression in this role could lead to senior-level positions within the paid search practice or expansion into other digital marketing channels
ASSUMPTION: This role offers a unique blend of technical skills development, client management experience, and exposure to high-performance, data-driven strategies.
📝 Sample Projects
- Developing and executing a paid search campaign strategy for a new client, optimizing performance based on real-time data and insights
- Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to the client and internal stakeholders
- Collaborating with cross-functional teams to develop integrated media strategies that leverage paid search alongside other digital marketing channels
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from hands-on campaign management to strategic planning and collaboration.
❓ Key Questions to Ask During Interview
- How does Brainlabs' approach to high-performance media strategies differ from other advertising agencies?
- What opportunities are there for professional growth and development within the paid search practice and the company as a whole?
- How does Brainlabs support work-life balance for its employees, particularly in a fast-paced, dynamic work environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Brainlabs foster a culture of collaboration and knowledge sharing among its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant paid search experience and achievements
- Write a cover letter demonstrating your understanding of Brainlabs' approach to high-performance media strategies and your fit for the role
- Prepare examples of data-driven insights and campaign optimizations to showcase your skills during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
