📌 Core Information
🔹 Job Title: Specialist, Paid Search
🔹 Company: Walmart
🔹 Location: Hyderabad, India
🔹 Job Type: Full-Time, On-site
🔹 Category: Retail, Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years (min. 2 years in Paid Search Marketing)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business goals for Warner Bros. Discovery’s Streaming Services and US Networks through Paid Search campaigns
- Owning strategy, execution, and management of direct response Paid Search campaigns for subscriber acquisition
- Collaborating with the Media Strategy team and driving Paid Search innovation within the team
- Working across digital buying platforms such as Google, Bing, and Apple Search
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance tracking.
📋 Key Responsibilities
✅ Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition
✅ Ensure campaigns are executed flawlessly, with a constant eye on performance
✅ Track, measure, and analyze campaign success, using performance signals to inform optimization regimen
✅ Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations
✅ Drive Paid Search innovation within the team – identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers
✅ Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)
✅ Hands-on bid based buying and optimization across a number of platforms, including platforms such as Google Ads, Microsoft/Bing, Apple Search Ads
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and time management skills to balance multiple assignments simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of hands-on, in-platform experience within a Paid Search position with excellent communication skills
Required Skills:
- Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking
- Strong verbal and written communication skills
- Analytical and comfortable dealing with data and reporting
- Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets
Preferred Skills:
- Experience with app campaign and Mobile Marketing Attribution (such as Kochava)
- YouTube Campaign Management; Campaign Reporting & Insights; Performance Max (PMax) and Demand Gen Campaigns
ASSUMPTION: Candidates should have a strong understanding of Paid Search marketing principles and be comfortable working with data to optimize campaigns.
💰 Compensation & Benefits
Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for 2-5 years of experience in Paid Search Marketing)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Employee discount
- Paid time off and holidays
- Tuition assistance
Working Hours: 3 PM - 11 PM IST (Shift Timings)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a strong focus on eCommerce and technology
Company Size: 10,001+ employees (Global), with a significant presence in India
Founded: 1962 (as Walmart Inc.)
Company Description:
- Walmart is a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores
- Known for its everyday low prices and wide range of products, Walmart offers both in-store and online shopping experiences
- The company is committed to helping its customers save money and live better through its wide assortment of high-quality, affordable products and services
Company Specialties:
- Retail operations and management
- Supply chain and logistics
- Merchandising and marketing
- eCommerce and digital platforms
Company Website: corporate.walmart.com
ASSUMPTION: Walmart's vast size and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: Reports to the Paid Search Manager, with potential collaboration with cross-functional teams such as Media Strategy and other bid-based buyers
Work Arrangement: On-site, with a shift timing of 3 PM - 11 PM IST
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role within the Paid Search team
- Opportunities to collaborate with cross-functional teams and gain exposure to other aspects of the business
- Chance to work on high-impact campaigns and drive meaningful results for the company
ASSUMPTION: This role offers a unique opportunity to work on Paid Search campaigns for Warner Bros. Discovery's streaming services and US networks, providing exposure to a diverse range of products and audiences.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Hyderabad, India
Geographic Context:
- Hyderabad is the capital city of Telangana, India, and is known for its historical sites, information technology industry, and cultural diversity
- The city offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities
- Hyderabad is well-connected by air, rail, and road, making it easily accessible from other parts of India and the world
Work Schedule: Shift timing of 3 PM - 11 PM IST, with potential flexibility for remote work or hybrid arrangements
ASSUMPTION: The on-site work arrangement may offer opportunities for collaboration and networking with other team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and other team members
- Final decision and offer
Key Assessment Areas:
- Technical skills in Paid Search marketing
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Walmart's values
Application Tips:
- Highlight relevant experience and achievements in Paid Search marketing
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Paid Search, Google Ads, Bing, Apple Search, Campaign Management, Attribution, Conversion Tracking, Mobile Marketing, Data Analysis, Optimization, Automation, Market Trends, Excel, Google Drive
ASSUMPTION: The application process for this role may involve assessments or case studies that evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Google Ads
- Microsoft/Bing Ads
- Apple Search Ads
- Excel/Sheets
- Google Drive
ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company adopts new platforms and technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Strive for excellence
- Respect the individual
- Act with integrity
- Never rest on our laurels
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for helping others save money?
- Are you comfortable working with data and using it to inform decision-making?
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and responsive to change, with a willingness to learn and grow?
ASSUMPTION: Walmart values diversity and inclusion, and actively seeks to create an inclusive work environment that welcomes and supports employees from all backgrounds.
⚠️ Potential Challenges
- Working non-standard hours (3 PM - 11 PM IST)
- Managing multiple assignments simultaneously and balancing competing priorities
- Keeping up with the ever-evolving landscape of Paid Search marketing and digital advertising
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be mitigated through strong time management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to other Paid Search Specialist or Manager positions, but with a focus on driving subscriber acquisition for Warner Bros. Discovery's streaming services and US networks
- Industry-specific context: The retail industry is highly competitive, with a strong focus on customer acquisition and retention
- Career path comparison: This role offers opportunities for growth and advancement within the Paid Search team or other marketing functions within the company
ASSUMPTION: This role may offer unique opportunities for collaboration and exposure to other aspects of the business, such as working with Warner Bros. Discovery's content and media teams.
📝 Sample Projects
- Developing and executing a Paid Search campaign to drive subscriber acquisition for a new streaming service launch
- Optimizing an existing campaign to improve conversion rates and reduce cost per acquisition
- Analyzing campaign performance data to identify trends and insights, and using this information to inform optimization strategies
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may not be representative of the specific projects assigned to the successful candidate.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Search team and the broader marketing organization?
- How does this role fit into the overall marketing strategy for Warner Bros. Discovery's streaming services and US networks?
- What opportunities are there for growth and development within the Paid Search team and the broader marketing organization?
- How does Walmart support work-life balance for employees working non-standard hours?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Walmart Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Walmart's company values and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
