- Job Title: Specialist, Paid Social
- Company: Saks Fifth Avenue
- Location: New York, NY, United States
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 28, 2025
- Experience Level: Entry to Mid-Level (0-2 years)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel paid social strategies across various platforms.
- Collaborating with internal teams, including Ecommerce, Creative, and Analytics.
- Managing campaign lifecycles, from creative briefs to trafficking and QA.
- Overseeing campaign performance, optimizations, and A/B testing.
- Supporting the in-house team with onboarding and resources for the paid social campaign management tool, smartly.
ASSUMPTION: This role requires a strong understanding of paid social media advertising and a willingness to work flexible hours, including evenings and weekends, for campaign launches and issue resolution.
📋 Key Responsibilities
- Campaign Management: Develop creative briefs, review comps, brief agency partners, traffic campaigns, QA campaigns, and flag issues or make updates directly in the platform.
- Performance Optimization: Oversee campaign performance daily, partner with the team to identify and execute optimizations, and ideate A/B testing and measurement strategies.
- Internal Stakeholder: Serve as the internal stakeholder for the paid social campaign management tool, smartly, and support the in-house team with onboarding and resources.
- Creative Performance Tracking: Track creative performance over time, share learnings quarterly with creative leadership, and brief and execute creative tests.
- Creator Program Support: Support the creator program by sourcing potential creators, developing briefs, reviewing and providing feedback on comps.
- Budget Management: Oversee Paid Social budget pacing and billing management.
ASSUMPTION: This role may require some work outside of normal business hours for campaign launch QA, resolving issues, and supporting special events like holidays, CTO, and weekends.
🎯 Required Qualifications
- Education: Bachelor’s Degree in Business, Marketing, or a related field.
- Experience: 1-2 years of marketing, digital, or media agency experience, with some media experience required.
- Required Skills:
- Ability to multitask and achieve deadlines in an efficient, timely, and accurate manner.
- Strong business acumen and media KPIs with excellent verbal and written communication skills.
- Highly analytical and comfortable with data sets, able to conduct analysis independently and communicate results to stakeholders at all levels.
- Experience in web analytics platforms (Adobe Analytics/Omniture/Google Analytics) and campaign management platforms (Meta Business Manager, TikTok Ads, Pinterest Ads, Smartly, etc.).
- Preferred Skills:
- Experience with luxury retail or ecommerce.
- Familiarity with luxury fashion trends and brands.
ASSUMPTION: Candidates with experience in luxury retail or ecommerce may have a competitive edge in understanding the target audience and brand.
💰 Compensation & Benefits
- Salary Range: $62,400 - $80,200* per year.
- *Assumption: The provided salary range is inclusive of the base salary and may include other forms of compensation, such as bonuses or commission.
- Benefits:
- Medical, Vision, and Dental insurance for eligible full-time employees.
- Employee discount.
- Working Hours: Full-time, with the possibility of working flexible hours, including evenings and weekends, for campaign launches and issue resolution.
📌 Applicant Insights
🔍 Company Context
- Industry: Luxury Retail & Ecommerce
- Company Size: 5,001-10,000 employees
- Founded: 1924
- Company Description: Saks Fifth Avenue is a world-renowned luxury ecommerce destination, offering an unparalleled selection of curated merchandise across fashion, beauty, jewelry, home decor, and more. The company combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores, providing a seamless shopping experience.
- Company Specialties: Luxury fashion, digital customer experience, and all-channel shopping.
📊 Role Analysis
- Career Level: Entry to Mid-Level (0-2 years)
- Reporting Structure: This role reports to the Growth Marketing team and collaborates with various internal teams, such as Ecommerce, Creative, and Analytics.
- Work Arrangement: On-site, with the possibility of working flexible hours, including evenings and weekends, for campaign launches and issue resolution.
- Growth Opportunities: As Saks continues to expand, there may be opportunities for career advancement within the Growth Marketing team or other departments.
🌍 Location & Work Environment
- Office Type: Saks Fifth Avenue's headquarters is located in New York, NY, with a network of stores across the United States.
- Office Location(s): 225 Liberty Street, New York, NY 10281, US
- Geographic Context: New York, NY, is a major fashion hub, offering ample opportunities for networking and professional growth within the luxury retail industry.
- Work Schedule: Full-time, with the possibility of working flexible hours, including evenings and weekends, for campaign launches and issue resolution.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission. 2. Phone or video screen. 3. In-depth interviews with the hiring manager and team members. 4. Final interview with the director.
- Key Assessment Areas: Paid social media advertising knowledge, campaign management skills, data analysis, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills, such as paid social media advertising, campaign management, data analysis, and communication skills.
- Showcase your understanding of the luxury retail industry and Saks Fifth Avenue's brand.
- Be prepared to discuss your experience with web analytics platforms and campaign management tools.
🛠️ Tools & Technologies
- Meta Business Manager
- TikTok Ads
- Pinterest Ads
- Smartly
- Adobe Analytics/Omniture/Google Analytics
- Web analytics platforms
- Campaign management platforms
👔 Cultural Fit Considerations
- Company Values: Saks Fifth Avenue values a customer-centric approach, innovation, collaboration, and excellence.
- Work Style: The ideal candidate for this role is highly organized, detail-oriented, analytical, and a strong communicator, with the ability to work well in a team and manage multiple projects simultaneously.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working flexible hours, including evenings and weekends, for campaign launches and issue resolution.
- The role involves managing multiple campaigns and stakeholders, which can be challenging at times.
- The luxury retail industry is competitive, and the role may require staying up-to-date with the latest trends and best practices in paid social media advertising.
📈 Similar Roles Comparison
- Role Differences: This role focuses on paid social media advertising, while similar roles, such as Digital Marketing Specialist or Social Media Manager, may have a broader scope, including organic social media management and content creation.
- Industry-Specific Context: The luxury retail industry is highly competitive, and understanding the target audience and brand is crucial for success in this role.
- Career Path Comparison: This role can serve as a stepping stone to more senior positions within the Growth Marketing team or other departments, such as Marketing Manager or Director of Marketing.
📝 Sample Projects
- Developing and executing a full-funnel paid social media campaign for a new product launch.
- Conducting A/B testing to optimize campaign performance and improve return on ad spend (ROAS).
- Collaborating with the creative team to develop and test new ad creative.
- Analyzing campaign performance data to identify trends and make data-driven optimizations.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Paid Social team currently, and how can this role address them?
- How does this role collaborate with other teams, such as Ecommerce and Creative, to ensure consistent branding and messaging across channels?
- What opportunities are there for professional growth and development within the Growth Marketing team or other departments?
- How does Saks Fifth Avenue support work-life balance for employees in this role?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://saks.wd1.myworkdayjobs.com/careers_at_saks/job/New-York/Specialist--Paid-Social_R-104515).
- Customize your resume and cover letter to highlight relevant experience and skills, such as paid social media advertising, campaign management, data analysis, and communication skills.
- Prepare for the interview by researching Saks Fifth Avenue's brand, understanding the luxury retail industry, and practicing common interview questions related to paid social media advertising and campaign management.
- Follow up with the recruitment team after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
