Specialist - Product Marketing

📌 Core Information

🔹 Job Title: Specialist - Product Marketing

🔹 Company: Freshworks

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to increase product awareness and drive adoption
• Creating content for monthly feature releases and feature launches
• Conducting market, customer, and competitive analysis
• Providing sales enablement through value proposition communication and high-value sales tools
• Driving product and feature adoption among the customer base
• Partnering with growth teams for marketing enablement and campaign execution
• Managing projects through effective cross-functional collaboration

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and global technology companies to effectively navigate emerging products and drive go-to-market strategies.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to increase product awareness and drive adoption

✅ Create content for monthly feature releases and feature launches

✅ Conduct market, customer, and competitive analysis

✅ Provide sales enablement through value proposition communication and high-value sales tools

✅ Drive product and feature adoption among the customer base

✅ Partner with growth teams for marketing enablement and campaign execution

✅ Manage projects through effective cross-functional collaboration

ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines.

🎯 Required Qualifications

Education: Any graduate degree

Experience: 5+ years of product marketing experience, preferably in B2B SaaS within global technology companies

Required Skills:

• Strong content writing skills
• Business acumen
• Self-starter, independent, and result-oriented
• Ability to take ownership and demonstrate accountability
• Excellent presentation, communication, and cross-functional collaboration skills

Preferred Skills:

• Experience working with AI-driven service software
• Familiarity with Freshworks products

ASSUMPTION: Candidates with experience in customer support software, helpdesk, or CRM may find this role particularly suitable.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for a mid-level product marketing role in Bangalore)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement savings plan
• Employee stock purchase plan
• Paid time off
• Maternity and paternity leave
• Flexible work arrangements

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Freshworks operates in the software development industry, focusing on providing people-first AI service software to deliver exceptional customer and employee experiences.

Company Size: Freshworks is a mid-sized company with 1,001-5,000 employees, offering a vibrant and dynamic work environment.

Founded: Freshworks was founded in 2010 and has since grown to serve over 72,000 companies worldwide.

Company Description:

• Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences
• Its enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results
• The company's people-first approach to AI eliminates friction, making employees more effective and organizations more productive

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks' focus on customer and employee experiences creates a people-centric work environment.

📊 Role Analysis

Career Level: Mid-level to senior-level product marketing role

Reporting Structure: This role may report to the Director of Product Marketing or a similar position

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential career progression to a senior or management role within the product marketing team
• Opportunities to work on emerging products and drive go-to-market strategies
• Chance to gain experience in a fast-growing, global technology company

ASSUMPTION: Freshworks' rapid growth and expansion present numerous opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Freshworks' Bangalore office is located in a modern, collaborative workspace

Office Location(s): SP Infocity, Block B, 1st Floor, 40, MGR Salai, Perungudi, Chennai, Tamil Nadu 600096, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry
• The city offers a mix of traditional Indian culture and modern amenities
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: Bangalore's thriving tech industry and diverse culture create an exciting work environment for professionals in the software development sector.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (content writing or market analysis task)
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Content writing skills
• Business acumen and strategic thinking
• Cross-functional collaboration and project management skills
• Cultural fit and alignment with Freshworks' values

Application Tips:

• Tailor your resume to highlight relevant product marketing experience and skills
• Prepare a cover letter emphasizing your passion for customer and employee experiences and your ability to drive product adoption
• Be ready to discuss your approach to market, customer, and competitive analysis during the interview

ATS Keywords: Product Marketing, B2B Marketing, Content Development, Market Analysis, Sales Enablement, Project Management, Communication, Collaboration, Business Acumen, Self-Starter, Result-Oriented, Presentation Skills, Feature Adoption, Strategic Vision, Campaign Execution

ASSUMPTION: Freshworks' hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Content creation and management tools (e.g., WordPress, Google Docs)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• People-first
• Innovative
• Collaborative
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Focused on driving results and business outcomes

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proven track record of driving business outcomes through effective marketing strategies?

ASSUMPTION: Candidates who align with Freshworks' values and work style will likely find this role a good fit.

⚠️ Potential Challenges

• Navigating a fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or slower-paced work environment
• Occasional overtime or weekend work may be required to meet project deadlines
• Candidates may face competition from other experienced product marketing professionals in the thriving Bangalore tech industry
• Adapting to Freshworks' unique company culture may present initial challenges for some candidates

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role focuses on product marketing for a specific product within Freshworks' portfolio, whereas other roles may focus on marketing for the company as a whole or for multiple products
• Candidates with experience in B2B SaaS marketing may find this role similar to product marketing roles in other technology companies, but Freshworks' unique focus on customer and employee experiences sets it apart
• Career progression in this role may involve moving into a senior or management role within the product marketing team or transitioning to a role in a different department, such as sales or customer success

ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research to identify trends and opportunities in the customer support software industry
• Creating sales enablement materials, such as battle cards and case studies, to support the sales team's efforts

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not represent the full scope of the candidate's work.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader product marketing organization?
• How does Freshworks support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Freshworks measure the success of its product marketing efforts, and how will my performance be evaluated?
• What are the biggest challenges facing the product marketing team currently, and how can this role help address them?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company with their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant product marketing experience and skills
• Prepare a cover letter emphasizing your passion for customer and employee experiences and your ability to drive product adoption
• Be ready to discuss your approach to market, customer, and competitive analysis during the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.