Spécialiste Communications & Marketing

📌 Core Information

🔹 Job Title: Spécialiste Communications & Marketing

🔹 Company: Construction Béluga

🔹 Location: Boisbriand, Quebec, Canada

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing communication and marketing strategies
• Creating engaging visual content for various platforms
• Supporting marketing campaigns and enhancing brand awareness
• Collaborating with the Marketing Manager to plan and execute strategies

ASSUMPTION: This role requires a strong background in marketing, communications, or graphic design, with a focus on digital platforms and visual content creation.

📋 Key Responsibilities

✅ Designing visually appealing graphics and multimedia for social media, website, and internal tools, ensuring they are attractive and aligned with the brand image

✅ Publishing and planning content using editorial calendars for various social media platforms, ensuring consistency with marketing objectives and optimizing audience engagement

✅ Developing visual concepts for diverse communication supports (infographics, presentations, brochures) to capture the target audience's attention and effectively promote key messages

✅ Creating and optimizing visuals tailored to each platform's specifications while respecting brand guidelines

✅ Collaborating with the Marketing Manager to develop and execute communication and marketing strategies, including campaign planning and message development

✅ Contributing to the creation of marketing campaign content and participating in result analysis to improve impact

✅ Developing engaging visual content, interacting with online communities, responding to comments, and maintaining an engaging online presence

✅ Ensuring consistency in social media posts across all platforms while respecting the company's communication objectives

✅ Adding content to the website (pages, projects) and improving its visual presentation to keep it engaging and up-to-date

✅ Contributing to the optimization of the intranet and adapting content based on user feedback

✅ Creating brochures, presentations, and other promotional materials to promote the company

✅ Managing the procurement and distribution of promotional items (apparel, accessories), ensuring they support the brand's visibility

✅ Designing and managing Google Ads campaigns, optimizing performance to meet marketing objectives

✅ Maintaining and optimizing Google Business pages and other digital platforms to strengthen the company's online presence

ASSUMPTION: This role requires strong organizational skills, the ability to work independently, and effective collaboration with various stakeholders.

🎯 Required Qualifications

Education: A degree in marketing, communications, or graphic design (a certification in digital marketing or design is an asset)

Experience: A minimum of 3 to 5 years in a similar role (communications, marketing, or graphic design)

Required Skills:

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and creating visually appealing content with Canva, Figma, or After Effects
• Familiarity with the specifications for Facebook, Instagram, LinkedIn, websites, and intranets
• Experience with CMS like WordPress, Wix, or SharePoint
• Proficient in managing digital advertising campaigns (Google Ads) and using social media management tools (Hootsuite, Buffer, Meta Business Suite)
• Knowledge of Google Business and SEO tools
• Excellent written communication skills in French (and ideally English) to create clear and engaging messages
• Proficient in using tools like Google Analytics or Meta Insights and interpreting data to improve campaign performance
• Strong project planning, organization, and coordination skills while meeting deadlines
• Ability to work effectively in a team, interact with stakeholders, and execute tasks autonomously
• Familiarity with Google Ads, Google Analytics, Hootsuite, WordPress, and other relevant digital tools

Preferred Skills:

• Bilingualism (French and English)
• Experience in the construction industry

ASSUMPTION: Candidates with experience in digital marketing, content creation, and visual design will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary for this position is competitive and commensurate with experience. The estimated range is CAD 55,000 - 70,000 per year.

Benefits:

• Competitive salary
• 4 weeks of annual vacation
• Group insurance (life, disability, medical & dental)
• Retirement savings plan
• Virtual healthcare
• Employee assistance program
• Year-round summer hours (Friday PM off)
• Work-life balance

Working Hours: Full-time, 40 hours per week, with flexible hours and the option for remote work when needed

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Quebec region.

📌 Applicant Insights

🔍 Company Context

Industry: Construction Béluga operates in the construction industry, focusing on excavation, mining, and municipal services. The company has experienced significant growth and is known for its innovative approach to projects.

Company Size: With approximately 300 employees, Construction Béluga is a mid-sized company that offers opportunities for career growth and development.

Founded: The company was founded in 1980 and has since grown into one of the most important entrepreneurs in excavation, working on various projects across Quebec.

Company Description:

• Construction Béluga is a family-owned business with a strong commitment to quality, safety, and innovation
• The company takes pride in its ability to adapt to diverse projects and provide customized solutions to clients
• Construction Béluga fosters a collaborative work environment that values teamwork and continuous learning

Company Specialties:

• Excavation and mining services
• Municipal services
• Customized construction solutions

Company Website: https://constructionbeluga.com/

ASSUMPTION: Construction Béluga's focus on innovation and adaptability sets it apart in the construction industry and creates opportunities for employees to grow and learn.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring a balance of technical skills and strategic thinking to develop and implement marketing strategies effectively.

Reporting Structure: The Spécialiste Communications & Marketing reports directly to the Gestionnaire Communications & Marketing and works closely with other departments to ensure consistent branding and messaging.

Work Arrangement: This is an on-site position with flexible hours and the possibility of remote work when needed. The role requires occasional travel to job sites and client meetings.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding skills and expertise in digital marketing and communications
• Gaining experience in the construction industry and related sectors

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader construction industry.

🌍 Location & Work Environment

Office Type: Construction Béluga's headquarters is located in Boisbriand, Quebec, with additional offices and job sites across the province.

Office Location(s): 5020 Rue Ambroise-Lafortune, Boisbriand, Quebec J7H 1S6, Canada

Geographic Context:

• Boisbriand is a suburban city located north of Montreal, offering a mix of urban and rural living
• The region has a humid continental climate with warm summers and cold, snowy winters
• The area is known for its natural beauty, with numerous parks and recreational opportunities nearby

Work Schedule: The work schedule is typically Monday to Friday, 8:00 AM to 5:00 PM, with flexible hours and the option for remote work when needed. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The location and work environment at Construction Béluga offer a balance between urban convenience and natural beauty, with a flexible work schedule that accommodates both personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference verification
• Job offer

Key Assessment Areas:

• Marketing and communications skills
• Graphic design and visual content creation
• Digital advertising campaign management
• Collaboration and teamwork
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing, communications, and graphic design experience
• Include examples of your visual content creation and digital advertising campaign management skills
• Demonstrate your understanding of the construction industry and Construction Béluga's unique selling points
• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Marketing, Communications, Graphic Design, Digital Advertising, Social Media, Brand Awareness, Campaign Planning, Content Creation, Visual Communication, Adobe Creative Suite, Google Ads, Google Analytics, Hootsuite, WordPress

ASSUMPTION: The application process at Construction Béluga is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
• Canva, Figma, or After Effects
• WordPress, Wix, or SharePoint
• Hootsuite, Buffer, or Meta Business Suite
• Google Ads, Google Analytics, Google Business
• Meta Insights
• SEO tools

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to create engaging visual content, manage digital advertising campaigns, and analyze performance data.

👔 Cultural Fit Considerations

Company Values:

• Safety: Prioritizing the safety of employees and the public
• Quality: Delivering high-quality work that meets or exceeds client expectations
• Innovation: Embracing new technologies and approaches to improve efficiency and effectiveness
• Collaboration: Working together to achieve common goals and drive success

Work Style:

• Dynamic and fast-paced, with a focus on meeting project deadlines
• Collaborative, with regular team meetings and open communication
• Adaptable, with a willingness to take on new challenges and learn new skills
• Results-driven, with a focus on achieving tangible outcomes

Self-Assessment Questions:

• Do you prioritize safety in your work and personal life?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have experience with Adobe Creative Suite and other relevant tools and technologies?
• Are you able to adapt to new situations and learn quickly?

ASSUMPTION: Construction Béluga values employees who are safety-conscious, collaborative, adaptable, and results-driven, with a strong work ethic and a passion for continuous learning.

⚠️ Potential Challenges

• Occasional overtime to meet project deadlines
• Working in a fast-paced, dynamic environment that requires strong organizational skills and adaptability
• Occasional travel to job sites and client meetings
• Navigating the unique aspects of the construction industry and its regulations

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow within the role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Communications Specialist in other industries, but with a focus on the unique aspects of the construction industry
• The role requires a strong understanding of digital marketing and communications, as well as graphic design and visual content creation
• Career progression may involve moving into a senior marketing role within the company or transitioning to a related industry

ASSUMPTION: This role offers a unique opportunity to gain experience in the construction industry and develop marketing and communications skills in a dynamic and fast-paced environment.

📝 Sample Projects

• Developing a social media campaign to promote a new construction project
• Creating visually appealing graphics and multimedia for a company website or intranet
• Designing and managing a Google Ads campaign to generate leads for a specific service offering

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the diverse skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing and communications strategy, and how this role fits into it?
• How does the company support the professional development and growth of its employees?
• What are the key challenges and opportunities facing the company in the coming years, and how does this role contribute to addressing them?
• How does the company measure the success of its marketing and communications efforts, and how does this role contribute to that process?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities associated with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing, communications, and graphic design experience
• Prepare examples of your visual content creation and digital advertising campaign management skills
• Demonstrate your understanding of the construction industry and Construction Béluga's unique selling points
• Prepare questions that showcase your interest in the role and the company, and bring them to the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.